Busa Beverages

The cult-favorite Oatmilk Espresso Martini from San Diego’s hottest restaurant, Barbusa, has now been bottled up—ready to caffeinate and captivate the nation!

THE BUSA STORY

In 1966, The Busalacchi family migrated to the United States from a small town called Porticello, Sicily. The Busalacchi family had a passion for bringing the flavors of their Sicilian heritage to the world. They opened up Italian restaurants in Southern California to great success. And now the infamous "Little Italy" of San Diego, California.

What started as a house favorite at one of San Diego's favorite Italian restaurants, Barbusa, became a category disruptor. BUSA was born behind the bar at the famed San Diego Italian restaurant known for its espresso martinis. PJ Busalacchi saw the demand firsthand. Walt Kerpa, a seasoned spirits entrepreneur, knew the power of RTDs. Together, they bottled the magic, and added their own twist: oatmilk, clean ingredients, and Italian soul.

From Italy to San Diego to Vegas, BUSA is building a movement around flavor, hospitality, and family.

THE PROBLEM & OUR SOLUTION

Consumers want quality cocktails without the hassle of bartending or added preservatives. Yet many RTD options compromise on taste, ingredients, or sustainability. Busa fills this gap with a shelf-stable, ready-to-pour espresso martini using oatmilk, premium vodka, and fair-trade coffee - no refrigeration needed.

Offered in multiple TTB-approved sizes and soon expanding into single-serve packaging, Busa caters to both consumers and hospitality venues. Its health-conscious, recyclable design resonates with modern drinkers looking for convenience without compromise.

Made with 4 simple ingredients: free trade Italian roasted espresso, oatmilk containing only natural cane sugar, organic natural flavors, and ultra-premium grain based vodka.

FROM CULT CLASSIC TO CATEGORY KING

1. The U.S. RTD cocktail market expected to grow from about $943 million in 2025 to ~$2.37 billion by 2032, more than doubling in value
2. 60% of RTD consumers are women; we lead with flavor and style they love
3. Oatmilk is the fastest-growing alt-dairy; we’re one of the first to spike it right
4. Espresso martini consumption is up 156% and we’re making it portable
5. Coffee RTDs are booming in DTC and retail — we bridge both in one iconic bottle

Perfectly placed at the intersection of culture and consumption, we’re capturing share in every sip.

Forward-looking statements are not guaranteed.

Early Traction

We’ve had some great wins in retail and on-premise placement as well as our continued partnership with our 200 plus previous partners:

1. Broken Yolk (Yuma): strong self-distribution launch using a local vendor
2. Hyatt Manchester: Busa is now on all pool menus and in the gift shop
3. Wendy McGlinnen continues to lead placements in San Diego and Orange County
4. In talks with Monarch Golf Course and bars in Huntington Beach through Alicia at PRJCT
5. In Las Vegas, working with Food and Beverage Magazine and our distributor Cork (Richard Cox) on placements at Paris, Sarah’s, Palms, and others

A Tiered Growth Plan Where Every Dollar Drives Revenue

We’ve designed three community round targets, each one intentionally structured so capital is deployed efficiently and unlocks the next stage of growth. As we raise more, we don’t just do more, we do smarter, layering short-term revenue wins with long-term category leadership.

Each funding level directly fuels:

1. Innovation (new formulations + formats)
2. Marketing that drives velocity (local activations + digital scale)
3. Strategic expansion into high-opportunity markets with proven demand

$250K Raise — Prove & Accelerate

Focus: Product innovation + early demand capture

$150K — New Product Development

Fueling new formulations and formats to expand the portfolio and increase reorder velocity.

$100K — Marketing & Distribution

1. $30K: Local activations, tastings & events to drive awareness and new points of distribution
2. $35K: Digital marketing & ecommerce to scale direct-to-consumer growth
3. $35K: Point-of-sale & retail programming across hotels, golf courses, and on- & off-premise accounts

$500K Raise — Scale What Works

Focus: Repeatable growth + regional dominance

$200K — New Product Development

Expanding the innovation pipeline to support broader retail and on-premise demand.

$300K — Marketing & Market Growth

1. $100K: Commissioned sales reps + local events in Orange County & North County San Diego
2. $100K: Digital growth—ecommerce, ad creative, and targeted DTC campaigns
3. $100K: Orange County market expansion, building density in high-volume, high-visibility accounts

$780K Raise — Category Expansion Mode

Focus: Production scale + multi-state expansion

$300K — Production & R&D

Scaling new product batches and funding R&D for 200ml single-serve cans, including key equipment purchases.

$250K — Marketing

Fueling brand awareness and demand across existing and new regions.

$230K — Market Expansion

Controlled expansion into Arizona, Nevada, and Idaho—markets with:

1. Existing distribution
2. Strong on-premise presence
3. Proven golf-course demand

Arizona and Nevada are already live → immediate revenue lift.

The Future is Busa

With our new team in place, a refreshed brand message, strong content pipeline, we’re set up for a much stronger second half of the year.

We’re proud of how we’ve adapted, and we’re focused on staying nimble, telling our story well, and creating long-term value for the brand and for all of you who’ve supported it.

Thanks again for being part of this. Your support means a lot—and we’re excited to show you what’s coming next.