Invest in BuildUp

As the founders of BuildUp, we faced a tough realization: we were part of the problem. Like many, we underestimated the role small businesses play as the true heartbeat of our communities. It wasn’t until we saw local businesses struggling—affecting jobs, culture, and economic growth—that we understood the urgent need for change. Small businesses needed a seamless way to access capital and build resilience.

That’s why we created BuildUp. Our platform empowers small businesses by providing tools that are often out of reach: affordable financing, loyalty rewards, and simple digital payments. BuildUp is more than transactions—it’s a transformative ecosystem for long-term economic equity.

Imagine a world where every small business, no matter its size, can grow, attract more customers, and weather economic challenges. BuildUp leverages cutting-edge technology like decentralized finance (DeFi) and digital identity to create a resilient financial ecosystem for small businesses. Through automated savings and community-based financing, BuildUp offers constant support—not just in peak seasons but year-round.

The Problem: Financial Inequity for Small Businesses

Despite their importance, small businesses face significant hurdles:

• Access to Capital: High-interest rates and cumbersome loan processes lock many out of the funding they need.
• Customer Loyalty: Building a loyal customer base is costly and time-consuming.
• Financial Stability: Many businesses struggle with unpredictable income, leaving them vulnerable without reliable savings or support systems.

The Solution: BuildUp’s Decentralized Ecosystem

BuildUp combines cutting-edge technology with community-driven solutions to empower local businesses:

• Automated Transaction Savings: 
• Every user transaction rounds up, pooling funds into a secure individual user’s digital wallet that supports local businesses.
• Community Lending & Financing: 
• Leveraging DeFi, we enable peer-to-peer lending, where users fund local businesses directly through digital wallets, creating shared success and financial inclusion.
• Seamless Digital Payments: 
• With USDC integration, businesses benefit from reduced transaction fees, increasing their profit margins.
• Loyalty Rewards System: 
• Customers earn points for supporting local businesses, encouraging repeat visits and promoting long-term loyalty.
• Digital Identity Verification: 
• Verified profiles ensure secure, transparent transactions and build trust within the ecosystem, helping businesses establish a credit history.

Traction: Impact Metrics

BuildUp is already driving measurable success:

• 20% Increase in Savings: Businesses using BuildUp’s automated savings feature report a significant boost within six months.
• 35% Improvement in Customer Retention: Loyalty rewards lead to more repeat business, helping businesses maintain steady revenue.
• 50% Reduction in Financing Costs: Our DeFi lending model makes capital more accessible and affordable for small businesses.

Business Model

BuildUp generates revenue through:

• Transaction Fees: A small percentage from each digital payment.
• Subscription Plans: Access to premium tools like advanced analytics and enhanced financing options.
• Revenue Sharing from Lending: A portion of interest from DeFi loans supports platform sustainability.

Why Invest in BuildUp?

• Massive Market Opportunity:
• Small businesses drive $17 trillion globally, yet they often lack access to essential resources.
• Blockchain in business is projected to grow to $40 billion by 2025, positioning BuildUp at the intersection of two booming sectors.
• Community Impact:
• Every dollar spent locally keeps 67 cents in the community, driving growth and job creation. BuildUp maximizes this reinvestment.
• Dual ROI Potential:
• Investors benefit financially through revenue-sharing models and create lasting social impact by supporting underserved businesses.

Use of Funds:

Your investment will drive BuildUp’s growth by promoting consistent engagement within local communities.

1. Incentivizing Local Spending and Referrals (30%): Reward users for supporting local businesses and referring others, driving repeat transactions and boosting engagement.
2. Developing a Rewards Program (25%): Create an engaging rewards system with points, tiers, and exclusive offers to promote loyalty and consistent spending.
3. Scaling Marketing Efforts (20%): Invest in targeted marketing to grow the user base and drive repeat engagement through retention-focused campaigns.
4. Strengthening Platform Development (15%): Enhance platform features like loyalty dashboards and personalized recommendations for a seamless, engaging user experience.
5. Building Strategic Partnerships (10%): Collaborate with Economic Development Corporations to onboard more businesses and expand community impact.

Why Now?

• Post-Pandemic Economic Shift: Communities are rallying around local businesses, but these businesses need consistent financial support to rebuild and grow.
• Sustainable Investing Momentum: With impact investing projected to surpass $1 trillion by 2025, BuildUp offers a unique opportunity for investors seeking both financial and social returns.
• The Power of Timing: Blockchain technology and DeFi are at an inflection point, providing an unprecedented opportunity to create a transparent, scalable financial ecosystem for small businesses.

Future Vision: Building a Billion-Dollar Ecosystem

Our goal is to become the global leader in financial ecosystems for small businesses. Here’s how we plan to grow:

• Expand Financing Options: Partner with additional DeFi providers to offer more flexible peer-to-peer funding solutions.
• Enhance Digital Identity: Launch verified business IDs to streamline lending and boost financial credibility.
• Global Expansion: Scale into international markets to address the global need for small business support.

Be Part of the Solution

Investing in BuildUp means joining a movement to reshape local economies, empower small businesses, and build equitable communities. Your investment will fuel dreams, create generational wealth, and drive lasting change.

Together, we can create stronger communities, one investment at a time.

Join us on Wefunder and be part of a billion-dollar solution transforming lives.