Bruno

Bruno is the most dangerous wine company in America. We sell great wine online, direct-to-consumer, with a brand voice that breaks through and a playbook that legacy wine can’t touch.

We’ve already hit $440K in sales in our first 9 months, all while selling out of inventory and operating with positive unit economics from day one.

Now we’re raising to scale.

Highlights

Quick stats:

🧃 Selling out faster than we can restock

🚀 ~$100K revenue in July— up a 10x increase from March

💰 $440K+ in total sales since launch

🛒 >$200 average order value — customers are loading up

📈 Positive Unit Economics from 1st purchase

⚙️ Founder’s last company generated $180M+ revenue on performance marketing

We are leaving our Beta and entering the next phase of growth: Hard Launch.

The Play

Caymus. Belle Glos. The Prisoner. These brands were built inside a system that favors the well-connected over the best product — where influence matters more than quality.

It’s a closed loop: big distributors, big incentives, and backroom deals that decide what ends up on the shelf.

We’re breaking that loop.

Bruno is the first wine brand with true scaling power in the biggest, most scalable distribution channel on earth: the Internet.

Better sourcing. Better taste, every year. Same price or less.

No gatekeeping. No middlemen. Just wine that wins.

Proof, Not Promises

It’s not theory. It’s already working:

• >$1M ARR on trailing 90 day revenue
• ~35% of our revenue is already from repeat buyers
• <2% product return rate
• Multiple $5K+ sales days — with no subscription crutch. We didn’t guess. We tested. Hard.

Here’s what that momentum actually looks like:

AOV keeps climbing — even when we’re out of stock. Higher-ticket SKUs are next.

And because we are media-buying experts, we operate at breakeven from the customer's very first purchase - no loss leaders here.

20% of revenue is already from returning buyers — with email marketing efforts only starting now. We expect to hit 30% by year-end.

The Wine Market is $90B - But it's Being Outplayed

Beer does $120B/year in U.S. sales and spends $1B+ annually on marketing.

Wine does $90B — and spends just ~$100M.

That’s an 11:1 spend gap in a category just as culturally powerful.

The old wine world can’t afford to play offense.

We’re built to.

Why This Works

The legacy wine world can’t fight back — even if they want to.

Here’s why:

• They can’t sell direct without blowing up retail relationships
• They can’t move fast — too much capex, too much aging inventory, too many middlemen
• They can’t run lean — they’re not built like modern consumer companies
• They don’t know digital — they’re optimized for tastings, not TikTok
• They won’t take risks — but we already did, and it’s paying off

We’re not playing their game. We’re flipping the board.

Forget the vineyards and tasting notes.

We make wine for pool days. Breakups. Group chats. Tuesday night chaos.

We market by occasion, not varietal.

Instead of “malolactic fermentation,” we say:

“Wine for the party you weren’t invited to.”

The result? Loyal fans, viral content, and inventory flying off the shelf.

The Model

We produce Bruno wines via contract winemaking — the same way iconic brands like The Prisoner scaled without owning vineyards.

1. We go straight to top-tier growers and winemakers.
2. We secure volume in advance.
3. We control the blend, quality, and final product.
4. We maintain flexibility, low overhead, and high margin.

It’s the same model behind dozens of massive DTC hits in other categories — think:

• Dr. Squatch vs. Old Spice
• Dollar Shave Club vs. Gillette
• Thuma vs. West Elm

This isn’t new. It’s just never been done right in wine.

The old wine world sells heritage.

We’re selling relevance — and it’s working.

Our Unfair Advantage

We’re not “in wine.” We’re in conversion, growth, and customer psychology.

We:

• Run founder-led media buying that actually works
• Use AI agents and automation to scale output and wholesale simultaneously
• Operate cash-light, SKU-tight, and signal-rich
• Know how to win on the internet, not just the shelf

Bruno isn’t a vibe. It’s a sales engine.

DTC First, Wholesale Next

We’re not reliant on DTC forever. It’s just the smartest beachhead.

Why?

• It gives us immediate cash flow
• It lets us test products, language, and demand instantly
• It gives us margin leverage over traditional players in wholesale
• It builds a community and data moat we can use across every channel

Our next move:

• Leverage performance data to win shelf space at wholesale
• Deploy AI sales agents into accounts and using clearinghouses as opposed to distributors to move wine (massive margin protections)
• Use our DTC traction to lock in de-risked retail expansion

This is Liquid Death meets Glossier meets Costco wine buyer.

How all-in are we?

I launched Bruno from my future baby's nursery.

My wife was 34 weeks pregnant. I flew across the country to hand-label every bottle myself.

We sold out anyway.

I didn’t come from the wine world. We built this brand from scratch - and it's working.

Join the Movement

We’ve proven demand. We’ve built the system. We’ve got the team.

Now it’s time to scale the hell out of it.

This raise will help us:

• Buy 3x more inventory
• Launch high-demand SKUs (cans, half-bottles, party formats)
• Expand paid marketing with proven playbooks
• Accelerate wholesale rollout with data in hand

Wine hasn't changed in 20+ years

We’re not asking for a seat at the table.

We’re building a new one — and stealing the chairs.

Own a piece of the future.

Own a piece of Bruno.

Want to dive deeper? Check out our full pitch deck.

This isn’t just a wine brand. It’s a movement.

Bruno isn’t a trend. It’s a new standard.

It’s what happens when you give culture, chaos, and product excellence the same bottle.

We’ve proven demand. Now we’re scaling supply.

Join the movement. Own a piece of Bruno.

We’re not just selling wine — we’re building a rebellion.

And the crazy part?

It’s working.

Behind Bruno

No Napa estate. No corporate team.

Just hustle, design, sweat, and some damn good wine.

An important disclaimer

In order to abide by the Tied House Laws, investors with equity interests in wine distribution or retail in the USA, whether on- or off-premises, will not be allowed to invest. If you're in doubt, we recommend speaking to an attorney.

Another important disclaimer

We are 'testing the waters' to gauge investor interest in an offering under Regulation Crowdfunding. No money or other consideration is being solicited. If sent, it will not be accepted. No offer to buy securities will be accepted. No part of the purchase price will be received until a Form C is filed and only through Wefunder’s platform. Any indication of interest involves no obligation or commitment of any kind.