I am attracted to Bow Wow Labs by Michael London and the Bow Wow Labs team’s infectious passion for the brand, and their years of experience in both successful start-ups and big CPG companies.  Michael is leading Bow Wow Labs to build a multi-products, multi-services platform to keep dogs safe and healthy with the initial focus of redressing the common problem of choking in dogs.  Choke prevention is a unique unmet need. From my experience in Procter &Gamble, I’ve learned that satisfying an unmet need requires product innovations, understanding of habits and uses, a well-defined target audience, and availability of products and services.  The savvy management team at Bow Wow Labs has built a foundation to meet these requirements for success. The brand, though early in its life cycle, is planning to reach beyond commercial viability to connect concerned pet lovers with dogs in need at shelters and recovery centers. As an investor, I’m excited that the market is taking notice of Bow Wow Labs and early commercial contracts are propelling growth and I am excited to have the opportunity to become an early investor.  Moreover, the platform has broader potential and is scalable beyond dogs.