Both& Apparel

There are qualities a startup can lean on to supercharge it’s readiness to execute on a big dream: a founder who’s lived the problem, a vision big enough to create meaningful impact, and an idea that sits at the edge of a market where innovation thrives. I believe Both& holds all of these qualities. 25% of Gen Z, globally, identify as non-binary. This is a paradigm shift. It’s not a niche. It’s a worldview. Most brands will ignore this. Hint, they already are. But Finnegan won’t. He’s felt the pain. Both& are radically rethinking the way products are designed with a binary lens, to instead serve the non-binary community and spread euphoria. The team are starting with apparel, but the vision is so much bigger.