Both& Apparel

One-stop shop for the nonbinary generation

https://wefunder.com/bothand

Total raised on Wefunder: 56535

Total investors: 86

Quick facts

  • 👑 Trans owned and operated
  • 💸 AOV has gone from $58 to $97.
  • 💫 32% repeat customer rate— 3x national average.
  • ⭐ Top percentile of 5 star reviews on Shopify.
  • 😍 <7% return rate (half the US average)
  • 💰 Raised 400k from top angel and angel syndicate groups.
  • 👬 Founder-consumer fit + team with 20+ years experience in the industry.
  • 📈 135% average sales growth each quarter since launch.

Team profiles

Featured investor profiles

Both& Apparel

One-stop shop for the nonbinary generation

Funded badge
Funded

$56,535

raised from 86 investors

What Investors Say

Product Marketing Leader
LEAD INVESTOR
Invested $1,000 this round
There are qualities a startup can lean on to supercharge it’s readiness to execute on a big dream: a founder who’s lived the problem, a vision big enough to create meaningful impact, and an idea that sits at the edge of a market where innovation thrives. I believe Both& holds all of these qualities. 25% of Gen Z, globally, identify as non-binary. This is a paradigm shift. It’s not a niche. It’s a worldview. Most brands will ignore this. Hint, they already are. But Finnegan won’t. He’s felt the pain. Both& are radically rethinking the way products are designed with a binary lens, to instead serve the non-binary community and spread euphoria. The team are starting with apparel, but the vision is so much bigger.
What People Say