Boostly (YC S22)

The SMS marketing platform for restaurants

Last Funded April 2023

$1,662,937

raised from 72 investors

Highlights

Y Combinator

Raised from Y Combinator

1
$105k MRR, 400+ customers
2
Repeat founders with an exit in the restaurant business
3
Offers SMS marketing, real-time feedback and phone automation services
4
$23b market (ARPA: $350/month)

Our Team

Co-founder & CEO
Previously ran sales for Jolt, a restaurant operations software company, and was a sales leader, early team member, and investor in American HealthCare Lending (acquired by Prosper Marketplace).
Mikey MurphyCo-founder
Consummate generalist w/ a focus on product; BYU CS, Techstars '16, & 3x CTO.

Pitch

We provide an automated text marketing and feedback system to restaurants that works seamlessly with their point of sale and online ordering systems.

Our restaurant partners typically get $10-$15 back for every dollar that they spend with us.

We founded Boostly in 10/2017 and went through a few pivots before we landed on this current concept that we’ve grown to roughly $1m in annual revenue through outbound sales. We’re just getting warmed up and plan to grow our marketing channels in the months to come.


Problems

  • Restaurants live or die based on their ability to get their customers ordering regularly, but over 60% of a restaurant's customer base never make it in for a 2nd visit.
  • Customer data is notoriously hard for restaurant owners to access because it’s in several different systems with various accessibility challenges.
  • Restaurant owners are strapped for time and often lack any marketing know-how.
  • Most restaurant marketing lacks good tracking to know exactly how it’s working.


Our Solution

  • We aggregate customer data from several data sources for the restaurant & get customers to opt in to receive texts from the store.
  • We put text marketing on autopilot with weekly offers, birthday deals, & relevant reminders.
  • While the customer eats, we solicit feedback via a 2 click survey and help to connect the restaurant with the guest if there was an issue or generate a 5 star review on Google.
  • We track the restaurant’s ROI across all of their sales channels (online, over the phone, or in-store).





Overview