Question 1

What is the exit plan (acquisition, IPO, merger, etc.) in which investors will be able to see a ROI?

Accepted Answer

Our immediate focus is to build our brand value by increasing sales and reducing COGS with faster machinery. We aim to continue to grow case sales of our current products and also from adding RTDs. Major beverage companies are buying niche spirits brands and RTDs at high multiples once they have established traction. While there can be no guarantee, our goal would be to be acquired by such a company. Thank you for your question. More information is also available in the Overview of our Wefund...

Question 2

What percentage of stores reorder after the first placement?

Accepted Answer

Important question. Too early to have a clear picture. Quite a high percentage of stores that buy one flavor or SKU subsequently buy other flavors or SKUs. And quite a high percentage of stores that bought 375mls subsequently buy buckets or 50mls presumably to promote trials. We will be test marketing our POP & GO RTDs soon and are eager to learn how those behave.

Question 3

Sounds Promising. I have couple of questions. Could you share - 1. how much of the 5x is driven by new door additions vs. same‑store velocity increases? 2. What is your current gross margin percentage after trade spend (promos, discounts, chargebacks), and how has that trended...

Accepted Answer

Excellent questions. 1. The 5X growth was largely driven by new doors. We had very little distribution (no major distributors) in 2024 and we were in 33 states by the end of 2025 with major distributors. That said, we have had a surprising number of reorders at the distributor level given our short history. 2. Our gross margins are unusually large because we have state of the art equipment, relatively low COGS, and no direct competitors. Our NBC is high, too, relative to what I was accustomed...

Question 4

Thanks for the response. Appreciate the candor. i have two follow up questions. 1. Have any major chain accounts reduced facings or sent back product yet? one or two examples would help 2. Are you currently tracking sellthrough data via SPINS, IRI/Circana, or any syndicated re...

Accepted Answer

Thanks for the follow-up. Two good questions.On chain account reductions and product returns. Yes, we expect to have some store reductions. We don’t expect much in the way of product returns though. We have four fundamentally different SKU formats (a) 50mls, (b) buckets containing a variety of 50mls, (c) 375mls, and soon (d) RTDs). Not all of those formats will perform equally well in all channels. Our goal this year is to learn from the market and then target our SKU types to the channels in...

Question 5

When is the this campaign over

Accepted Answer

Hi Xavier, we're expecting the campaign to run through June/July.

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