Blu Opportunity

What we’re offering, and why.

We want to give our most important stakeholders and small investors a chance to own a piece of Blu Opportunity, and share in the upside of this valuable business we are building together.

For as little as $100, we enable investors to supercharge our efforts to build a better tomorrow – and give them a chance to earn a healthy return in the process.

About this Opportunity (long version):

Backed by Blu Banyan Inc. — Blu Opportunity is majority owned by Blu Banyan - an industry pioneer with leading market share in the U.S. solar industry through its SolarSuccess product.

We present a compelling investment case:

• Solar industry experience and impact: Blu Banyan is a lead player with the U.S. Department of Energy's Orange Button Initiative, setting industry standards, targeting reductions in soft costs across all solar projects. Initiatives like the AHJ Registry and Orange Button API are already accelerating solar deployment, with more innovations imminent.
• Blu Banyan’s SolarSuccess—A Game Changer: Recognized as the leading solar business and project management system, SolarSuccess is proven in its ability to minimize soft costs in the solar sector. Blu Opportunity's clients benefit from the embedded financing solution and automation on SolarSuccess.
• Existing customer base: Over 50 U.S. solar installers, many ranked among 2023's Top Residential Solar Contractors, are on the SolarSuccess platform. Together, they've delivered over 85 gigawatts of solar power.
• Substantial Transaction Volumes: In 2023, solar projects worth $4.6B were executed via SolarSuccess. This is projected to rise to over $6.5B in 2024.
• Immediate Traction: Leveraging Blu Banyan’s existing clientele, we've already secured $300M in soft commit loans for 4,500+ residential solar projects in 2024, with a growth trajectory to hit $2B by 2026**.

Your investment fuels the future of solar.

Our Immediate Traction...

Blu Banyan's solar installer clients are already drawn to Blu Opportunity's solar loans program. 

They've soft committed over 4,500 residential projects for $300M loan agreements in 2024, and aiming to scale to $2B in loan volume by 2026.

The Problem we're solving...

• Solar panels made up 4.7% of U.S. electricity generation in 2022. (Source: U.S. Department of Energy's Energy Information Administration (EIA) in their Electric Power Monthly report, which includes data up to December 2022.)
• To meet our decarbonization goals under the Paris Climate Agreement, solar needs to account for 40% of our electricity by 2035.
• To achieve this, we need solar deployment to grow at more than four times its current rate. 

This energy transition is critical to mitigating climate change, protecting human health, and revitalizing the U.S. economy.

(Sources: 1. https://www.seia.org/research-resources/solar-market-insight-report-2022-year-review ; 2. https://usafacts.org/articles/how-much-solar-energy-do-homes-produce/)

The residential solar market growth in the U.S. is strongly linked to the availability of affordable financing options.

Sources:

1. https://www.energy.gov/eere/solar/residential-solar-energy-guide-finance-professionals

2. https://www.woodmac.com/news/opinion/us-residential-solar-finance/

3. https://www.solarreviews.com/blog/how-to-find-the-best-solar-loan

We're disrupting the solar loans industry...

• Affordable financing of residential solar projects enable homeowners to accelerate the shift to green energy.
• Fast approvals & payments disbursements to solar installers help them scale their business with improved cash flow and enable faster deployment of solar power.

Solar power for every homeowner...

We get it. Transitioning to solar can seem like a steep climb for homeowners, especially when traditional financing models pile on those pesky origination or dealer fees which can bloat homeowners' solar project's cost by up to 42%.

It's not just about the pinch on individual pockets – it also slows down our nation's collective stride toward tackling climate change.

Our solution helps homeowners make the most of their tax credits, making solar energy more affordable and speeding up the transition to solar power.

Benefits to homeowners:

• No hidden dealer fees.
• Competitive interest rates.
• Get full benefit of the 30% federal and state tax credits that reduce the project cost.

We also support solar installers!

Growing the business as a solar installer is challenging, especially during times of high interest rates.

Benefits to solar installers:

• Fast approvals & disbursements.
• Installer-friendly payout schedules.
• Payments received directly from Blu Opportunity.
• Enhanced cash flow and ability to deploy more solar faster.
• Help to attract and convert leads.

Embedded financing within Blu Banyan’s SolarSuccess platform allows for automated payment processing, simplifying and expediting the payment process.

Our competitive advantage!

• Blu Banyan is currently working with the US Department of Energy’s Orange Button Initiative to drive down soft costs for residential, commercial, and utility-scale projects.
• We do this in collaboration with other government and industry partners such as the Sandia National Laboratories, National Renewable Energy Laboratory, and SunSpec Alliance.

SolarSuccess is used by more than 50 solar installers in the U.S. who have facilitated the installation of over 85 gigawatts of solar power.

In 2023, $4.6B solar projects were executed on the SolarSuccess platform.

SolarSuccess clients feature among the 2023 Top Residential Solar Contractors in the U.S.

Blu Opportunity loan facilities are exclusively available to solar installers on the SolarSuccess platform.

What we’re offering, and why.

(Sources:

1.  https://www.pewresearch.org/science/2016/10/04/public-views-on-climate-change-and-climate-scientists/

2. https://www.morganstanley.com/press-releases/morgan-stanley-survey-finds-investor-enthusiasm-for-sustainable-)

• We want to give our most important stakeholders and small investors a chance to own a piece of Blu Opportunity, and share in the upside of this valuable business we are building together.
• For as little as $100, we enable investors to supercharge our efforts to build a better tomorrow – and give them a chance to earn a healthy return in the process.

What the investment will be used for

This tranche of investment will fund our start-up operations expenses, including:

• Technology integrations
• Marketing
• Compliance
• Licensing
• Training

Revenue projections and return for investors

We're offering a 60M valuation cap for future equity (SAFE).

For early-bird investors (initial $750,000), the valuation cap is 50M.

In 2024, we project to finance $650M in residential solar loans (10% of the estimated $6.5B residential solar business on SolarSuccess).

Our projections for 2025 and 2026 are $1.3B and $2B in solar loans respectively.

We're committed to enhancing shareholder return with share value increase and planned dividends.

All projections are based on certain assumptions about the future, which by definition is uncertain.