Invest in Black and Mobile

In 2016, David and Aaron Cabello decided to leave college and head to Philadelphia to help black-owned businesses in their community. They landed at a local bookstore, where they began to learn about e-commerce and how to run a business. While working at the bookstore, they started delivering food on their bikes to earn extra income. 

While delivering for the other food delivery services, they noticed they all had something in common: none were black-owned, and none highlighted black-owned restaurants appropriately. So David became intrigued with their business models and decided to fill the void by creating a marketplace that represented black restaurant owners and created job opportunities.

The costs associated with offering delivery/takeout can be anywhere from 15-30% of the total sale, which makes it harder for restaurants to thrive.

Some competitors do not allow restaurants to upcharge their prices. This locks them into selling their food without accounting for the costs taken from their usual profits. 

There is heightened competition on these apps due to the hundreds of thousands of restaurants on their platforms, making it difficult for local black-owned restaurants to get discovered.

That is why we created Black and Mobile, the country's first delivery service that exclusively partners with black-owned restaurants.

Our app connects restaurants to consumers that are looking to support black businesses. We hire the men and women within these underrepresented communities to deliver. This creates an ecosystem that can help black restaurants succeed on our platform.

Discover what our culture has to offer! Black restauranteurs produce all types of cuisines. Soul Food, African, Vegan, American, Chinese, Italian, and many more. The Black and Mobile app has all of the flavors you're looking for.

Users love how easy it is to use the app, our customer service, our mission to bring more exposure to black-owned restaurants and our culture, and the variety of food :-)

We expanded to 5 new markets, Atlanta, Baltimore, Detroit, Los Angeles, and New York City, from 2020-2021, and currently operate in four. 

Our projections to hit $3.6M in annual revenue by 2026 will require 250 users to order food through our platform daily. 

How we generate revenue:

• Commission rates are charged to restaurants for delivery/takeout orders sent to them. The delivery commission is 10%, and the takeout commission is 5%.

• Service charges are passed to the customers for orders they place through our website and app. The service charge for delivery orders is 10%, and for takeout is 5%.

• We outsource our drivers to restaurant owners that need their catering orders fulfilled. The price of this service falls between $30 to $75. 

By 2024, we are implementing three new revenue models that will help us increase our sales:

• Our catering system will allow customers and organizations to place large orders of over $300 for delivery. Customers will be charged service/delivery fees, and restaurants will be charged a 15% commission.

• Black and Mobile will introduce a subscription that will let users take advantage of free delivery and reward points for a monthly fee of $15.

• We are introducing a tiered commission option to restaurants, ranging from 10% to 15% and 20%. Depending on the package, they will receive equipment, marketing, and more to help their business become successful on our app.

Our niche market for black-owned restaurants is growing as black entrepreneurs open more businesses yearly. Black restaurant owners make up about 8-10% of all restaurants in the United States.

We have not included global data on black-owned restaurants since we focus on the U.S. However, our market size will increase as we expand into Africa, Canada, the Caribbeans, and other countries/cities across the diaspora where black-owned restaurants operate.

Your investment will help us grow our operation, expand to new markets and hire key talent.

• New marketing strategies will include email marketing, paid social media advertising, and influencer marketing. Our email marketing list is over 50k, and we have over 100k followers on Instagram.
• Our target markets are Chicago, Houston, Memphis, New Orleans, and Washington, DC. We will onboard new restaurants throughout these cities and our current markets, Atlanta, Baltimore, Los Angeles, New York City, and Philadelphia.
• We're focusing on hiring key talent so we can execute marketing strategies and grow our operations. Part-time dispatchers, customer service reps, a sales team, and a full-time CMO are the positions we are looking to fill during this round.

Our strategy to attract new users, restaurants, drivers, and partnerships will be very effective in helping us achieve maximum growth.

• Marketing- We will use social media ads to leverage our organic traffic, tap into influencer marketing, utilize our email marketing list, and implement referral programs for drivers, customers, and restaurant owners.
• Partnerships- We will target HBCUs and other college universities to have their students use our app and offer delivery jobs and internships. Corporate partnerships like the one we have with Pepsi Dig In is another avenue we are exploring. In 2021 we partnered with Pepsi Dig In to provide Black-Owned restaurants with access to resources, mentorship, and training to scale their businesses.
• Expansion- Our expansion strategy is to enter markets with a high concentration of black-owned restaurants like Chicago, Houston, Memphis, New Orleans, and Washington, D.C. This will allow us to hire more drivers in these areas and onboard more restaurants to our platform.
• Services- We are adding new services to offer to customers and restaurants. Catering will allow us to deliver large orders for corporate or family gatherings, introduce a subscription model that charges customers a monthly fee for free delivery and other perks, and allow restaurants to opt-in for extra marketing and other perks for a higher commission rate.

• Aaron Cabello, David's twin brother, handles all logistics for the company.

• Alisha Fagg and Scott Landers are strategic advisors for the company with diverse backgrounds and expertise in marketing, food delivery systems, consulting, and product development.

Additional part-time team members:

• Renee Whitley is David and Aaron's mother, assisting with customer service and managing our restaurant database.
  
• Deaire Dixon configures restaurant accounts, adds them to the system, and dispatches for the company.
  

We've been featured in the media a lot! Click the image above to check out some of our most impressive features.

Thank you for taking the time to read our story. Invest in Black and Mobile, black-owned restaurants, and the ecosystem we have created for the community.

Here are important links you may want to read through if you are new to investing, curious about how this works, how you can earn a return, and more information on equity crowdfunding.

Getting Started- What is WeFunder?

Risks

Earning A Return

SAFE Agreement