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Invest in Black and Mobile

The first delivery service for Black-Owned Restaurants āœŠšŸ¾

EARLY BIRD TERMS: $280,750 LEFT

$19,250

reserved of a $50,000 goal
INVESTMENT TERMS
 $10M  $7.5M valuation cap Future Equity
Early Bird Bonus: The first $300K of investments will be in a SAFE with a $7.5M valuation cap and 10% discount
$250, $500, $1K, $2.5K, $5K

Highlights

1
Generated $1M+ from sales and partnerships since 2019 šŸ¤‘
2
Operating in 5 major US cities: Atlanta, Baltimore, Los Angeles, New York City, and Philadelphia! šŸŒŽ
3
Featured by companies like People, BET, Earn Your Leisure, Good Morning America, Fortune, and morešŸ¤©
4
Partnership with Pepsi Dig In, a $50M commitment to give Black Owned restaurants resourcesšŸ¤
5
100k+ in app downloads on iOS and AndroidšŸ“±
6
Created jobs for hundreds of food delivery drivers šŸš“šŸ½ā€ā™‚ļø
7
Plans to expand to 5-10 new markets in the next 2 Years šŸ’µšŸ“ˆ
8
Over 110k+ followers on social media and verified on Instagram āœ”ļø

Our Team

Black-Owned restaurants are at a disadvantage on other food delivery apps due to the competition and expensive rates. On top of that, finding them has been even more challenging, so I created Black and Mobile. We make it easier to discover black-owned restaurants and support them while circulating the dollars in our community.

Our Story

In 2016, David and Aaron Cabello decided to leave college and head to Philadelphia to help black-owned businesses in their community. They landed at a local bookstore, where they began to learn about e-commerce and how to run a business. While working at the bookstore, theyĀ started delivering food on their bikesĀ to earn extra income.Ā 

While delivering for the other food delivery services, they noticed they all had something in common: none were black-owned, and none highlighted black-owned restaurants appropriately. So David became intrigued with their business models and decided to fill the void by creating a marketplaceĀ that represented black restaurant owners and created job opportunities.

Problem


The costs associated with offering delivery/takeout can be anywhere from 15-30% of the total sale, whichĀ makes it harder for restaurants to thrive.

Some competitors do not allow restaurants to upcharge their prices. This locks them into selling their food without accounting for the costs taken from their usual profits.Ā 

There is heightenedĀ competition on these apps due to the hundreds of thousands of restaurants on their platforms, making it difficultĀ for local black-owned restaurants to get discovered.

Solution

That is why we created Black and Mobile, the country's first delivery service that exclusively partners with black-owned restaurants.

Our app connects restaurants toĀ consumers that are looking to support black businesses. We hireĀ the men and women within theseĀ underrepresented communities to deliver. This creates an ecosystem that can help black restaurants succeed on our platform.

Black and Mobile makes locating Black-Owned Restaurants near you easier. Get The Culture Delivered or skip the delivery fees by ordering takeout.

Discover what our culture has to offer! Black restauranteurs produce all types of cuisines. Soul Food, African, Vegan, American, Chinese, Italian, and many more. The Black and Mobile app has all of the flavors you're looking for.

Our app has been downloaded over 100,000 times!

Users love how easy it is to use the app, our customer service, our mission to bring more exposure to black-owned restaurants and our culture, and the variety of food :-)

Since 2019, sales and partnerships have generated over $1M in revenue.

We expanded to 5 new markets, Atlanta, Baltimore, Detroit, Los Angeles, and New York City, from 2020-2021, and currently operate in four.Ā 

Our projections to hit $3.6M in annual revenue by 2026Ā will require 250 users to order food through our platformĀ daily.Ā 

How we generate revenue:

  • Commission rates are charged to restaurants for delivery/takeout orders sent to them. The delivery commission is 10%, and the takeout commission is 5%.
    • Service charges are passed to the customers for orders they place through our website andĀ app. The service charge for delivery ordersĀ is 10%, and for takeoutĀ is 5%.
    • We outsource our drivers to restaurant owners that need their catering orders fulfilled. The price of this serviceĀ falls betweenĀ $30 to $75.Ā 

    By 2024, we are implementing three new revenue models that will help us increase our sales:

    • Our catering system will allow customers and organizations to place large orders of over $300 for delivery.Ā Customers will be charged service/delivery fees, and restaurants will be charged a 15% commission.
    • Black and Mobile will introduce a subscription that will let users take advantage of free delivery and reward points for a monthly fee of $15.
    • We are introducing a tiered commission option to restaurants, ranging from 10% to 15% and 20%. Depending on the package, they will receive equipment, marketing, and more to help their business become successful on our app.

    The food delivery industry is booming. The total addressable market is over $26B in the U.S.

    Our niche market for black-owned restaurants is growing as black entrepreneurs open more businesses yearly. Black restaurant owners make up about 8-10% of all restaurants in the United States.

    We have not included global data on black-owned restaurants since we focus on the U.S. However, our market size will increase as we expand into Africa, Canada, the Caribbeans, and other countries/cities across the diaspora where black-owned restaurants operate.


    Our Ask




    Your investment will help us grow our operation, expand to new markets and hire key talent.

    • New marketing strategies will include email marketing, paid social media advertising, and influencer marketing. Our email marketing list is over 50k, and we have over 100k followers on Instagram.
    • Our target markets are Chicago, Houston, Memphis, New Orleans, and Washington, DC. We will onboard new restaurants throughout these cities and our current markets, Atlanta, Baltimore, Los Angeles, New YorkĀ City, and Philadelphia.
    • We're focusing on hiring key talent so we can execute marketing strategies and grow our operations. Part-time dispatchers, customer service reps, a sales team, and a full-time CMO are the positions we are looking to fill during this round.

    Our strategy to attract new users, restaurants, drivers, andĀ partnershipsĀ will be very effective in helping us achieve maximum growth.

    • Marketing- We will use social media ads to leverage our organic traffic, tap into influencer marketing, utilize our email marketing list, and implement referral programs for drivers, customers, and restaurant owners.
    • Partnerships- We will target HBCUs and other college universities to have their students use our app and offer delivery jobs and internships. Corporate partnerships like the one we have with PepsiĀ Dig In is another avenue we are exploring.Ā In 2021 we partnered with Pepsi Dig In to provide Black-Owned restaurants with access to resources, mentorship, and training to scale their businesses.
    • Expansion- Our expansion strategy is to enter markets with a high concentration of black-owned restaurants like Chicago, Houston, Memphis, New Orleans, and Washington, D.C. This will allow us to hire more drivers in these areas and onboard more restaurants to our platform.
    • Services- We are adding new services to offer to customers and restaurants. Catering will allow us to deliver large orders for corporate or familyĀ gatherings, introduce a subscription model that charges customers a monthly fee for free delivery and other perks, and allow restaurants to opt-in for extra marketing and other perks for a higher commission rate.

    • Aaron Cabello, David's twin brother, handles all logistics for the company.
    • Alisha Fagg and Scott Landers are strategic advisors for the company with diverse backgrounds and expertise in marketing, food delivery systems, consulting, and product development.

        Additional part-timeĀ team members:

        • Renee Whitley is David and Aaron's mother, assisting with customer service and managing our restaurant database.
        • Deaire Dixon configures restaurant accounts, adds them to the system, and dispatches for the company.

        Press


        We've been featured in the media a lot! Click the image aboveĀ to check out some of our most impressive features.


        Thank you for taking the time to read our story. Invest in Black andĀ Mobile,Ā black-owned restaurants, and the ecosystem we have created for the community.

        Here areĀ important links you may want to read through if you are new to investing, curious about how this works, how you can earn a return, and more information on equity crowdfunding.

        Getting Started- What is WeFunder?

        Risks

        Earning A Return

        SAFE Agreement

        Overview