Be Sleepy

Sleep Rituals Reimagined.

https://wefunder.com/be.sleepy

Total raised on Wefunder: 0

Total investors: 0

Quick facts

  • Exceptional Margins: $8 production cost vs. $65-$75 MSRP (88%+ gross margin).
  • Proven Traction: Already achieving $30k in consistent monthly revenue.
  • Pure & Safe: 3rd-party lab certified free of toxins, pesticides, and heavy metals.
  • Expert Formula: Proprietary protocol for deep sleep with zero morning grogginess.
  • Massive Market: Tapping into an $83B sleep industry projected to hit $162B by 2034.

Team profiles

Be Sleepy

Sleep Rituals Reimagined

INVESTMENT TERMS
Future Equity
$8M valuation cap

Highlights

1
Exceptional Margins: $8 production cost vs. $65-$75 MSRP (88%+ gross margin).
2
Proven Traction: Already achieving $30k in consistent monthly revenue.
3
Pure & Safe: 3rd-party lab certified free of toxins, pesticides, and heavy metals.
4
Expert Formula: Proprietary protocol for deep sleep with zero morning grogginess.

Team

Pitch Deck

1 / —

Memo

The Future of Rest: Introducing Be Sleepy

The Vision

Founded in Winter 2026 by Michael Pickens and Michael Wilhelm, Be Sleepy was born from a simple observation: the world is exhausted, but the solutions shouldn't be. After seeing our four core sleep formulations dominate as the #1 best-sellers in Michael Pickens’ previous company, Botanical Enlightenment, we knew it was time to give these "hero products" their own stage.

We’ve remixed these proven winners into a standalone brand dedicated to 100% organic, artisan-crafted sleep wellness.

Artisanship Meets Science

Our products are handcrafted in our facility in rural Washington—so close to the ocean you can hear the waves as our herbs steep for their 90-day extraction cycle. But we don't just rely on "handmade" charm; we rely on data. Every batch is rigorously 3rd-party tested to ensure it is 100% free of:

  1. Pesticides & Heavy Metals
  2. Mycotoxins, Mold, & Mildew
  3. Harmful Pathogens

The Team

  1. Michael Wilhelm: The Architect. Bringing a deep background in brand development, corporate structure, and operations to ensure we scale sustainably.
  2. Michael Pickens: The Maker. The artisan behind formulations that have already captured the market's attention.

Our Growth Engine

We aren't starting from scratch. We have already laid the foundation for a massive social media footprint across TikTok, Instagram, and Facebook. We are also poised to be early adopters on the DeVine platform launching later this year.

To fuel this fire, we are partnering with two elite agencies immediately:

  1. Pixxup: To dominate TikTok Shop and manage our affiliate ecosystem.
  2. ORIRI Marketing: To act as our creative powerhouse, building the visual world of Be Sleepy.

Use of Funds: Scaling Smart

We are seeking capital to transition from a successful craft operation to a national household name. Our strategy focuses on low-overhead scaling—utilizing print-on-demand where possible to keep inventory lean.

  1. Manufacturing & Tech: Upgrading equipment and office tech (A/V and high-end computing) to professionalize our content and output.
  2. The "Sleep Ecosystem": Expanding our line into bath bombs, candles, and eco-friendly, plastic-free sleep masks. Branded merchandise will also be produced, plush night-shirts/mumus, sleep shorts, slippers, stickers, etc.
  3. Customer Experience: Moving into custom-printed packaging and high-quality inserts to create an unboxing experience worth sharing.
  4. Marketing & Affiliates: Funding free samples for TikTok creators and aggressive ad spend across all demographics to ensure "no stone is left unturned."
Overview