Invest in Béla
Béla is a 0-sugar, 0-calorie herbal energy drink inspired by Yoga to support mind-body wellness
Highlights
1
Proven product-market fit and competitiveness, with a passionate following in core target market
2
Proven national consumer traction via eCommerce (primarily Amazon.com) with sales across the country
3
Was sold in 500+ stores nationally prior to COVID; now relaunched with new labels and 3rd flavor
4
Backed by current and former C-suite CPG and beverage industry veterans
Featured Investor
Invested $65,000
Invested $5,000 this round & $60,000 previously
“In my view, the Bela portfolio of beverages occupies a unique positioning in a crowded health & wellness market. It combines knowledge of ancient Ayurveda with contemporary scientific research to include ingredients that are all natural, sugar-free, non-GMO and immunity boosting in great tasting beverages. In a market with hundreds of beverages that promise caffeinated energy and “revving-up”, Bela portfolio offers a “calming down, good for your mind, body & soul”. The response from c...”
Our Team
Founder & CEO
1. Founded successful Marketing communications and PR firm in India, with marquee clients like Coca-Cola, Gillette and Cadburys;
2. Led strategy, analytics and planning at Aflac US, a Fortune 200 company;
3. Has trekked/climbed 3 active volcanoes!
Madhu DeshmukhCo-founder and ESG guide
1. Leads grass-roots development programs across 90+ countries for one of the world's largest non-profit organizations;
2. Successful writer, classical singer and amateur dog trainer!
Shaheera IkramChief Commercialization Officer
1. 10+ years with Coca-Cola, managing iconic brands including Coca-Cola, Diet Coke, Fanta & Sprite;
2. As an entrepreneur, she established new products in the USA for multinational clients;
3. Loves to help friends with interior design projects
Béla - Yoga in a bottle!