I think the business concept makes sense on its own. The pilot program grew quickly. As a former business partner I know Robert Errato has a good track record of success in the sales realm.
I see this venture yielding a return in fairly short time and further have plans to leverage the platform for ad sales on our Storyteller and LogicPlay platforms.
My track record- I've been on the INC list for 8 of the last 20 years. I know how to grow a business quickly. I can also recognize others who have the same passion and BEEOTTO will find itself on a steep trajectory.