Barren River Logistics LLC

A father's drive. A solid plan. A box truck freight company built to scale.

Team


Pitch Deck

1 /

Memo

The Problem

The US freight industry moves over $900 billion in goods annually — and demand for reliable, compliant, non-CDL box truck carriers is growing faster than supply. Shippers and freight brokers across the Southeast, Midwest, and South Central regions are constantly searching for dependable small carriers who show up on time, run clean safety records, and communicate professionally. Most independent box truck operators enter the market underprepared, underfunded, and underequipped — creating chronic reliability problems for brokers and shippers alike.

Barren River Logistics is built differently.

The Solution

We are launching a fully compliant, professionally operated 26ft non-CDL box truck freight business out of Bowling Green, Kentucky — one of the most strategically positioned freight hubs in the South. Sitting at the crossroads of I-65 and within a day's drive of Atlanta, Chicago, Memphis, Indianapolis, and Dallas — Bowling Green gives Barren River Logistics direct access to some of the highest-volume freight corridors in the country.

From day one, Barren River Logistics will operate with:

• Full FMCSA federal authority (USDOT + MC Number)

• Complete HOS compliance and ELD tracking

• Professional GPS routing and pre-trip inspection protocols

• Active presence on DAT, Truckstop, and Amazon Relay load boards

• A target rate of $2.00–$2.50 per mile across proven OTR lanes

Why Now

The 2026 freight market is tightening. Capacity is shrinking. Spot rates for van freight are sitting at $2.47 per mile nationally — and climbing. Brokers are actively seeking new reliable carriers to fill the gap. This is precisely the right moment to launch a well-prepared, fully compliant box truck operation with a clear growth strategy.

The Business Model

Barren River Logistics generates revenue by hauling freight for brokers and shippers across three primary regions:

Target Regions:

• Southeast — Atlanta, Charlotte, Nashville, Jacksonville

• Midwest — Indianapolis, Chicago, Columbus, Louisville

• South Central — Memphis, Dallas, Houston

Revenue Model:

• Target rate: $2.00–$2.50 per mile (market currently at $2.47/mile)

• Estimated monthly miles: 8,000–10,000 loaded miles

• Projected monthly gross revenue: $10,000–$14,000 (Truck 1)

• Projected monthly operating expenses: ~$4,000 (truck owned outright — no payment)

• Projected monthly net profit: $6,000–$10,000

The no-truck-payment advantage:

By using investment capital to purchase our truck outright rather than financing or renting, Barren River Logistics enters the market with a monthly break-even of approximately $133/day — compared to $287/day for operators renting trucks. This structural cost advantage is built into our business model from day one.

Use of Funds

We are raising $50,000 to fully capitalize the launch of Barren River Logistics:

26ft Box Truck Purchase — $15,000–$25,000

The single largest use of funds. Purchasing the truck outright eliminates any monthly truck payment, cutting our break-even nearly in half compared to renting.

Operating Cash Reserve — $8,000–$10,000

Two months of operating capital to cover expenses while revenue ramps up in the first weeks of operation.

Repair & Maintenance Reserve — $5,000

A dedicated fund for unexpected mechanical issues. At high mileage, repairs are inevitable — this reserve ensures a breakdown never stops operations.

Fuel Reserve (2 Months) — $5,600

Pre-funded fuel budget covering the first two months on the road while receivables are being established with brokers.

Load Board Subscriptions (6 Months) — $800

DAT and Truckstop subscriptions — the primary tools for finding freight and building broker relationships in the first six months.

LLC Formation + DOT Physical + Misc — $390

Kentucky LLC filing, DOT medical examination, and miscellaneous administrative startup costs.

Website + Business Setup — $250

Domain registration, professional email, and a simple landing page establishing Barren River Logistics as a credible online presence.

Bookkeeping Software (6 Months) — $200

Wave or QuickBooks for tracking every dollar in and out from day one — essential for tax filing and investor reporting.

Total Use of Funds: $40,000–$52,000

All funds are allocated to direct operational launch costs. No founder salary is drawn from investment capital — revenue funds operations from the first load forward.

The Scaling Roadmap

Barren River Logistics is not a one-truck operation. It is the foundation of a growing regional freight company.

Year 1 — Truck 1 (Funded Launch)

• Launch with 1 truck, 1 driver (founder)

• Establish profitable OTR lanes across target regions

• Build broker relationships and load board presence

• Target: $10,000–$14,000/month gross revenue consistently

Year 1–2 — Truck 2

• After 3 consecutive months at target revenue — finance Truck 2

• Hire first driver

• Combined target: $20,000–$28,000/month gross

Year 2–3 — Trucks 3 & 4

• Scale to 3–4 trucks with hired drivers

• Bring on dispatcher

• Founder transitions to back office operations

• Combined target: $40,000–$56,000/month gross

Year 3+ — Full Fleet Operation

• 5+ trucks running with professional drivers

• Founder running full back office — sales, compliance, finance, growth

• Target revenue: $60,000–$80,000+/month gross

3-Year Financial Projections


YEAR 1 — 1 Truck, Founder Driving

Trucks Operating: 1

Average Monthly Gross: $12,000

Annual Gross Revenue: $144,000

Annual Operating Expenses: ~$48,000

Founder Salary: ~$48,000

Annual Net Profit: ~$48,000

Investor Share (20%): ~$10,800


YEAR 2 — 2 to 3 Trucks, First Driver Hired

Trucks Operating: 2–3

Average Monthly Gross: $28,000

Annual Gross Revenue: $336,000

Annual Operating Expenses: ~$96,000

Founder Salary: ~$60,000

Annual Net Profit: ~$180,000

Investor Share (20%): ~$28,800


YEAR 3 — 4 to 5 Trucks, Founder Off the Road

Trucks Operating: 4–5

Average Monthly Gross: $55,000

Annual Gross Revenue: $660,000

Annual Operating Expenses: ~$240,000

Founder Salary: ~$96,000

Annual Net Profit: ~$324,000

Investor Share (20%): ~$57,600


3-YEAR INVESTOR RETURN SUMMARY

Year 1 — Annual Return: ~$10,800 — Cumulative: ~$10,800

Year 2 — Annual Return: ~$28,800 — Cumulative: ~$39,600

Year 3 — Annual Return: ~$57,600 — Cumulative: ~$97,200


Total Projected 3-Year Investor Return: ~$97,200 on a $50,000 investment — approximately 94% cumulative return based on conservative revenue estimates. Returns distributed quarterly with full financial reporting provided to all investors.

The Investment Opportunity

Barren River Logistics is offering 20% equity in exchange for $50,000 in funding.

What this means for investors:

• 20% of all profit distributions

• 20% of any future sale of the business

• No day-to-day operational involvement required

• Quarterly profit distribution reports

• Full transparency on revenue, expenses, and growth milestones

Business valuation at raise: $250,000

Based on projected Year 1 gross revenue of $144,000 at a conservative 1.75x revenue multiple — a standard valuation for asset-backed freight businesses with a clear scaling roadmap.

Why Bowling Green, Kentucky

Bowling Green is one of the most strategically positioned freight cities in the American South:

• Sits directly on I-65 — a major North-South freight corridor

• Within 1.5 hours of Nashville, TN — one of the Southeast's largest distribution hubs

• Within 3 hours of Memphis, TN — FedEx global hub and massive freight market

• Within 2.5 hours of Indianapolis, IN — Midwest manufacturing freight center

• Within 4 hours of Atlanta, GA — highest freight density city in the Southeast

• Within 5 hours of Chicago, IL — largest Midwest freight hub

No matter which direction loads run — Bowling Green puts Barren River Logistics in the middle of it all.

The Founder

Elias Ball — Founder & CEO

I'm a husband and father of three young kids — ages 5, 6, and 8 — based in Bowling Green, Kentucky. I started building Barren River Logistics because I needed to build something real. Something that could support my family, grow over time, and eventually create a legacy worth leaving behind.

Before I spent a single dollar or raised a single dollar — I spent months learning every detail of this business. Federal compliance. FMCSA regulations. Hours of service rules. Freight lane strategy. Load board operations. Pricing models. Pre-trip inspection protocols. HOS compliance. Scaling timelines. Driver hiring requirements. I didn't start this company to wing it. I started it to win.

I'm not asking investors to bet on a dream. I'm asking them to bet on a man with a plan, a family to fight for, and the preparation to back it up.

The Ask

We are raising $50,000 in exchange for 20% equity in Barren River Logistics LLC.

This capital will be used to purchase our first truck outright, complete all federal and state licensing requirements, and launch full commercial freight operations within 60 days of funding.

The US freight market is moving. Barren River Logistics is ready to move with it.

Join us.

FAQs for Investors

Why a box truck instead of a semi-truck?

A 26ft non-CDL box truck allows us to operate without a Commercial Driver's License — significantly lowering the barrier to entry, the cost of drivers, and the regulatory complexity of our operation. We access the same freight network as larger carriers at a fraction of the overhead.

What if the founder gets injured or can't drive?

Our scaling plan includes hiring a second driver within 6–9 months. Additionally, our operating reserve covers 2+ months of expenses to weather any unexpected interruption to operations.

How will investors receive their returns?

Investors receive 20% of quarterly profit distributions. Full financial reporting will be provided quarterly including gross revenue, operating expenses, net profit, and distribution amounts.

What is the exit strategy?

As the business scales to 4–5 trucks, Barren River Logistics becomes an attractive acquisition target for regional logistics companies or larger carriers. Alternatively, the founder may buy back investor equity at a negotiated valuation based on business performance. Either path returns investor capital with significant upside.

How does Barren River Logistics find freight?

Through a combination of load boards (DAT, Truckstop, TruckSmarter), direct broker relationships, and dedicated contract opportunities including Amazon Relay. As the business grows, direct shipper relationships reduce load board dependency and improve rate consistency.

Overview