ayna

Your personalized women's health and wellness platform

https://wefunder.com/ayna

Total raised on Wefunder: 0

Total investors: 0

Quick facts

  • Founded by 3 Cornell Engineers who've worked with Max Planck, Broad Institute, Mount Sinai, and more
  • Backed by UC Berkeley's Health Engine, featured at AI-Powered Women @ MIT and GIVC Summit @ Harvard
  • 20 brand partners including Winx Health, LOLA, Momotaro Apotheca, and more.
  • 2.2k+ site users, 245k+ social media views, and 2 clinician partnerships in <3 months
  • Featured in Beauty Independent, a major trade publication whose readers include Sephora and Target
  • Pilot scheduled in Tuskegee, AL with clinical partners

Team profiles

ayna

Your personalized women's health and wellness platform

EARLY BIRD TERMS: $48,700 LEFT

$1,300

of a $50,000 goal
INVESTMENT TERMS
Future Equity
 $10M  $9M post-money valuation cap 20% discount
Early Bird Bonus: The first $50K of investments will be in a SAFE with a $9M valuation cap

Highlights

1
Founded by 3 Cornell Engineers who've worked with Max Planck, Broad Institute, Mount Sinai, and more
2
Backed by UC Berkeley's Health Engine, featured at AI-Powered Women @ MIT and GIVC Summit @ Harvard
3
20 brand partners including Winx Health, LOLA, Momotaro Apotheca, and more.
4
2.2k+ site users, 245k+ social media views, and 2 clinician partnerships in <3 months

Team

Memo

About ayna (www.aynahealth.co)

Women bounce between apps, tabs and social media to decide what to buy and what their health data says, while brands overpay on Amazon and Meta for their attention. ayna is a women’s health and wellness navigation platform. ayna connects all of your health data from scattered sources in one place for daily insights, and matches women with the products they actually need based on their health profile, consolidating discovery to purchase in one place. Founded by 3 Cornell Engineers, ayna was created out of a personal need to manage chronic women's health symptoms after seeing 3+ doctors and navigating health misinformation online.

After creating a profile with us and linking your wearable and health apps, ayna populates the most relevant products for you across the women's health spectrum, including devices, apps, supplements, and telehealth services.

Users can search any product and get aggregated information from social media, clinicians, and scientific literature.

Each user also gets a personalized library of health articles specific to her profile, drawing on patient education from sites like UpToDate, ACOG, NIH, and CDC. ayna has clinicians on-board vetting health education so women can navigate healthcare with more guidance.

The Dream Team

- Puloma Bishnu (CEO): Meinig Scholar (top 1% of Cornell), researcher at the Broad Institute (MIT/Harvard), Max Planck, and Mount Sinai; first intern at now Series A hormone-monitoring startup; led a 20-person Cornell biosensor team that placed third internationally and got some press

- Eliz Celik (COO): helped run her family business for seven years, academically cracked (Meinig Scholar, top 1% of Cornell; Jiang Fellow, top 20 student entrepreneurs), left a great cancer research gig at Bristol Myers Squibb to go all in

- Ameera Omar (CMO + CTO): her first business was a solo bootstrapped marketing firm which led campaigns for some major health/wellness CPG firms and reached 7M+ views, before that she drove growth at Alinea Invest (YC W21)


Overview