I am investing in Areto Labs because the leadership team has deep NLP experience, there is a growing need for the product, and the company has already generated $15K in monthly recurring revenue. The content moderation space is expected to grow at a 30% CAGR over the next five years and the M&A appetite is strong with exit multiples larger than 10x. Lastly, the company’s technical advisory board spoke highly of the product’s ability to counteract online toxicity – the fact that they have a working product and are generating meaningful revenue are great signs of early traction for a pre-seed company.