AppApp: Complimentary appetizers whenever you dine out.

I work next to Todd & Nick, one thing is clear - these guys are determined to make this happen. They believe in this app and are working to move mountains. They also have the intelligence to work smarter, not just harder. I believe in them 100%.

James Reeves

Friend

Investor

When I met Todd we were both in our Junior year in college studying finance. At first I was not too fond of him, particularly because he was way too inquisitive in class. I literally never met another student who would hold up class time to discuss the details of option pricing or Austrian economics. As an annoyed student, I decided one day after class to confront him about his question asking. He said something so simple, yet so profound for a college student to say, "We're here to learn aren't we?"As small as that statement was it pushed me to get to know him further and to see the world through his eyes. To be quite honest, the decision to do so has probably been one of the greatest decisions of my career. Todd has taught me to push back against conventional thinking, to have genuine interest in all that I do, and to be as honest as possible along the way. Our discussions has played an integral role in my successful career in finance as well as a successful law student. I've learned directly from him that our entire lives is a learning experience and in order to fully live it we need to have passion in all that we do. Since Todd has moved to New York, I've watched him succeed, fail, dust himself off and try again. I have absolutely no doubt that he'll be successful in App-App not only because he's intelligent, but also because truly cares and loves what he does. He knows the food service industry in and out (and he's an excellent cook as well). I've heard that the industry veterans are the best at making and growing new products in their space and Todd is precisely one of those.

Carl H. Joseph-Black Friend $500

I have previously chosen to invest in Todd Personally, Financially, and with my personal time in the past and could picture myself doing it again in the future. Although I could regale you with stories upon stories illustrating the many positive qualities Todd encapsules as a leader, manager, and entrepreneur, there is one humongous reason I would choose to support Todd again... Todd does NOT understand the word "no." This makes Todd a natural at Sales, capturing the "Yes!" from even the most reluctant. I believe this comes from the hardest and first sell he ever made in his life, to himself. Todd has sold himself on the dream of being his own man in business, on being an entrepreneur a couple times over, and most importantly defining his worth by his own standards. This may sound simple, but not when you know more about his youth. Todd has battled family strife which led to him being homeless as a youth. Many would have chosen to give up facing the same odds as Todd. Todd chose not to give up. He has fought from the bottom for everything he has earned. And what's more, he's done it while still valuing life around him, never judging others. I am forever amazed at the energy and positivity Todd continues to embrace, despite all the challenges he has faced. I'm ever honoured to be considered his investor, advisor, and friend.

Justin Andrew Demi $1,000

Investor Q&A

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What does your company do?

We provide users a complimentary appetizer when they dine at our partner restaurants.

Where will your company be in 5 years?

Our focus is to unquestionably become the go-to platform for people who want enjoy restaurants. Within the first 5 years we aim to have expanded to every major metro region in the US.

Why did you choose this idea?

We're working on this because we want to expedite rewards for users while keeping costs down for restaurants. There's been a big push to providing rewards for loyalty, but customers often have to wait a long time to use them. Our competitors charge restaurants so much to participate in their listings that it cuts into the restaurant's bottom line.

Why is this a good idea, right now? What changed in the world? Why wasn't this done a few years ago?

This is two fold. First, society is becoming more impatient. Currently loyalty programs require multiple visits or high thresholds and studies have show that the wait detracts from the value of the perk. Add to that the fact that digital marketing spend is increasing for restaurants, not just in volume but in cost to drive customers, and you have an environment where the cost to make a customer feel special by offering them a perk now is similar to the cost to convert them through ads.

What is your proudest accomplishment?

I was homeless and slept in a parking garage during part of my time in high school. I worked 3 jobs to pull myself out of it in order to put myself through college eventually opening (and selling) a cigar company.

How far along are you? What's your biggest obstacle?

We have just released our newest version of the app to both Apple and Google App stores, we currently have 95 partner restaurants and over 1000 registered users that we are converting over from our MVP to our new version. Our biggest obstacle and main focus for the upcoming quarters will be user growth.

Who are your competitors? Who is the biggest threat?

We view companies such as Groupon, Yelp, Seated to be competition as they operate in the space of driving people to restaurants. We view Yelp to be the biggest threat as they have the funding and staff to challenge if need be.

What do you understand that your competitors don't?

Coming from the restaurant industry, we understand how the costs related from our competitors platforms can end up hurting more than helping in a lot of scenarios. Also - we don't do "discounts" as restaurants don't like how it cheapens the feel of their place.

How will you make money?

We are a freemium platform. Free users get 3 complimentary appetizers per month, while premium users can claim one per day for $9.99/month. We are currently exploring options to offer additional services to the restaurant end beyond the core platform. These additional features will have a charge attached to them.

What are the biggest risks? If you fail, what would be the reason? What has to go right for you to succeed?

Our biggest risk is copy-cat. The power of the initial platform isn't in its technology but in its ability to easily connect interested diners and restaurants. Moving too slowly to other locations and allowing copy cats to get a strong share in new cities beforehand would force us to use heavier marketing to take it away and limit our ability to put that money towards additional growth potentially exacerbating the issue. Our success is balanced around speed of growth to new areas and depth of growth, meaning how quickly we can get restaurants onboarded.

What do you need the most help with?

An area where additional expertise would be highly welcome would be in user growth and engagement - while we are confident we will find success in these through experimentation, but having extra knowledge is invaluable.

1	90+ partner restaurants in NYC including: Sen Sakana, Sparks Steakhouse, Obica Mozzarella Bar, and Le Rivage.
2	Version 2 released October 6th, 2019
3	250+ Monthly Active Users.
4	User spend per appetizer redemption is ~$45 at partner restaurants.
5	We DO NOT pay for appetizers; they are covered 100% by the restaurants.

1	The Company is an early stage company incorporated on October 17th, 2017. Accordingly, the Company’s operations are subject to all the risks inherent in the establishment of a new business enterprise, including potential operating losses. Any investment in the Company must be considered in light of the risks, expenses and difficulties frequently encountered by companies in an early stage of development in new and rapidly evolving markets. These risks include the Company's substantial dependence on acceptance into a highly competitive marketplace surrounded by better funded and more established companies, our need to conduct product development, and our need to expand our sales and support organizations, respond to competition, manage changing operations, develop strategic relationships, control costs and expenses, maintain and enhance our brand, expand our product and service offerings, improve function and benefits, attract, integrate, retain and motivate qualified personnel, and rely upon acceptance and growth in our targeted markets. In addition to being subject to all of the risks associated with the creation of a new business, the Company will be subject to factors affecting business generally, such as general economic conditions, increasing government regulatory activity, scarcity of environmental resources, and competition. The Company believes that the estimates prepared by them as to capital, personnel, equipment and facilities required for their operations are reasonable, but until their operations have continued for a period of time, it will be impossible to determine the accuracy of such estimates. No assurance can be given as to the ultimate success of the Company. The likelihood of the success of the Company must be considered in light of the problems, expenses, difficulties, complications and delays frequently encountered in connection with the formation of a new business.
2	We have minimal operating capital and, even if we raise our maximum in this offering, for the foreseeable future we will be dependent upon our ability to finance our operations from the sale of additional equity or other financing alternatives. We have a history of accumulated deficits that may continue into the foreseeable future. Startups often depend on raising several rounds of additional capital until they’re profitable. There can be no assurance that we will be able to successfully raise operating capital. The failure to successfully raise operating capital could result in our bankruptcy or other event which would have a material adverse effect on us and our stockholders. We have no significant assets or financial resources, so the failure to raise sufficient operating capital could put your investment dollars at significant risk.
3	The Company’s business model is dependent on third party mobile distribution partners including Google and Apple. Should an event cause them to remove us from the app store our ability to grow would be significantly impaired. The Company’s technology infrastructure is dependent on third party software services including: Amazon Web Services, Android SDK, iOS SDK, Stripe, and GitHub. The Company’s internal communication depends on third party tools including: Trello, Slack, SendGrid, Google Apps. The Company is dependent on third party social media platforms to increase exposure and brand awareness including: Facebook, Twitter, Instagram, YouTube, Snapchat, Google Plus, LinkedIn. Costs of cloud infrastructure and other third party software services could increase at an unexpected rate and make operating the business become unsustainable.
4	Breaches of the Company's platform and systems may materially affect client adoption and subject the Company to significant negative reputational, legal or operational consequences. App-App's user privacy has never been compromised to date due to our size and a focus on security, but 100% security cannot be guaranteed. Cyber-crimes are becoming increasingly common and aggressive which brings parallel increase in risk.
5	The Company may never receive a future equity financing or elect to convert the Securities upon such future financing. In addition, the Company may never undergo a liquidity event such as a sale of the Company or an IPO. If neither the conversion of the Securities nor a liquidity event occurs, the Purchasers could be left holding the Securities in perpetuity. The Securities have numerous transfer restrictions and will likely be highly illiquid, with no secondary market on which to sell them. The Securities are not equity interests, have no ownership rights, have no rights to the Company’s assets or profits and have no voting rights or ability to direct the Company or its actions.
6	To increase revenues we must expand our partner restaurant and end-user pools. To accomplish this, we must increase our visibility in the marketplace. Potential users and restaurants must be aware we exist and be able to find us. We need to demonstrate how our platform can be useful to them. That could require us to devote more resources to marketing efforts, including advertising and other expenses, to build public awareness of our brand. Even with an enhanced marketing effort, there is no guarantee that we will be able to increase the number of new users and restaurants to our platform and in turn, convert them into customers. Any number of conditions could affect the success of our marketing efforts, including a poorly executed campaign, the failure to quickly onboard new partners, or an inability to keep up with new technologies, which could have a negative impact on user experience with our mobile application and adversely affect our results of operations and future growth.
7	Our future success depends on the efforts of a small management team. The loss of services of the members of the management team may have an adverse effect on the company. There can be no assurance that we will be successful in attracting and retaining other personnel we require to successfully grow our business.

Director	Occupation	Joined
Nick Ludwig	COO @ App App	2017
Todd Folk	CEO @ App App	2017

Officer	Title	Joined
Nick Ludwig	Co-founder	2017
Todd Folk	Co-founder	2017

Holder	Securities Held	Voting Power
Todd Folk	1,250,000 Common Stock	25.0%
Nick Ludwig	3,750,000 Common Stock	75.0%

Date	Amount	Security
	$0	SAFE
08/2019	$256,233	Custom
11/2018	$20,000	SAFE
07/2018	$10,000	Loan

Name	Chris Ludwig
Amount Invested	$10,000
Transaction type	Loan
Issued	07/22/2018
Outstanding principal plus interest	$10,000 as of 05/2019
Interest	10.0 per annum
Maturity	07/23/2019
Outstanding	Yes
Current with payments	Yes
Relationship	Family of founder
This is a loan from direct family - terms are designed to be extended until we have the revenue to pay the debt off.

$50,000	92.5% Marketing (digital ads, events) 7.5% for Wefunder Fees
$278,766	36% salaries 42% marketing (digital ads, events, influencer campaigns) 7% continued app development 7.5% other expenses (Rent, legal, account, etc) 7.5% Wefunder Fees

Why you may want to support us...

Our Team

And Our Major Accomplishments

Why people love us

Some of our investors

we've raised $457,038 from 1649+ investors since our founding

Downloads

The Story of App-App

When One Crazy Idea Sparks It All

Research Never Tasted So Good

How TechDay 2018 Stopped Us Cold

Rethink, Redesign, Restart, And Our First Raise

Creating a Blueprint for Growth

Investor Q&A

Financials

At a Glance

Risks

Details

The Board of Directors

Officers

Voting Power

Past Equity Fundraises

Outstanding Debts

Related Party Transactions

Use of Funds

Capital Structure

Form C Filing on EDGAR

The Big One: Updates, Vision, Dev Schedules and More!

Bringing in the Pros

AppApp Quarter 3 Updates

Forging Forward

Happy accident

End of May Updates

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