Amour Propre

Amour Propre® aims to revolutionize the wellness and beauty industry by providing luxurious clean beauty products that are both affordable and effective. We're unstoppable because of our relentless pursuit of offering products solutions that cater to all women with an emphasis on women of color. To often clean beauty does not include our experiences in marketing healthy & effective personal hygiene products. Amour Propre® has revolutionize our approach to inspire new audiences to consider clean beauty.

Our Ethos:

We believe in beauty for all.

We believe real beauty comes from deep within each and every one of us.

We believe that self-love is the master key to unlocking kindness with our communities.

We believe that love is an action word that is the ethos of all things worthy of enjoyment.

Amour Propre® is a wellness and beauty brand centered on self-love, enhanced by science, inspired by nature, and fueled by positive energy. We offer luxurious clean personal hygiene solutions at an affordable price.

Amour Propre® (which means "self-love in French) is in business to encourage our customers to practice self-love by experiencing the joy of utilizing natural facial care products, feminine hygiene solutions, bath and body cosmetics that cater to sensitive skin, and home decor that provide aromatherapeutic benefits.

Our small batch curated solutions are luxurious clean beauty at an affordable price.

We have focused on providing natural, organic, vegan skin care that caters to melanin skin. We offer education as well as access to these amazing products by offering a price point that makes our products affordable. Because nature is our best healer, we know our products produce the results we claim, and our customer reviews are in alignment with that fact.

Although we are still a newer company, we have made a name for ourselves in the marketplace. With scaling, capital and proper guidance, we will become a multimillion dollar corporation with international reach.

Tahera Rene Christy, a native of Oakland, California, was born and raised amidst limited opportunities for Black entrepreneurship. However, her determination led her to make a name for herself in the entertainment industry. After pursuing her education at California State University, Long Beach, Tahera ventured into the world of acting and found herself immersed in the vibrant Hollywood scene. It was there that she had the privilege of meeting diverse individuals who shared invaluable knowledge about natural wellness and beauty practices.

In addition to her background in corporate sales, Tahera also excels as a life coach. Using her gift of motivation and support, she transformed her words of encouragement into products that can be enjoyed in the comfort of one's own home. Tahera prides herself on creating high-quality, natural products at an affordable price, making them accessible to all who aspire to live a better quality life. She combines a touch of minimalist flair with clean and simple designs, emphasizing the effectiveness of her products.

As a proud Black woman, wife, and mother of four, Tahera's primary motivation is to offer solutions and products that cater to women of all backgrounds, with a specific focus on women of color. Recognizing the lack of marketing efforts towards people of color in the natural and organic beauty industry, Tahera set out to fill this void. Her brand, Amour Propre, provides an inclusive "Clean Beauty For All" approach, addressing common skin issues and offering a luxurious experience that doesn't break the bank. Through her brand, Tahera aims to be an industry leader, providing representation and visibility for those who often feel overlooked by other organizations.

Amour Propre began as a non-profit, with Tahera personally funding education initiatives and donating personal hygiene products to marginalized communities. As the brand transitioned into a for-profit business, Tahera has continued to support these deserving communities by donating unsold products and volunteering her time. Additionally, she actively invests in local small businesses, ensuring that profits circulate back into her community. By combining her clean beauty brand with community upliftment, Tahera has created a purpose-driven business model that truly serves a comprehensive range of needs.