Do you intend to pay a dividend?

Hi Craig thanks for the question. We will pay a dividend in the future if we are unable to invest profits in a way that will grow the company and provide a good (15%+) ROI for investors. If or when we reach that point it will be better for us to return money to the investors in a dividend.

Hi! Love the branding and the website looks good. Props for bootstrapping to now. Some questions: 1. What problem are you solving? If I'm worried about shortages why buy over time and not stockpile while I can? I can see the cost effectiveness and convenience but most gun enth...

Hi Douglas thanks for asking! I'll answer your questions in order: 1. Our customers like the convenience of setting aside money on a regular basis and having ammo delivered to their door automatically. If you are stocking manually you need to hunt down ammo, place orders and find a place to store everything. Our service is literally "set-it and forget-it" until it shows up on your doorstep. We like to say that you can have it both ways - you should have ammo at home as well as accumulate in t...

Thanks for your answer! Couple more questions for you: Does the price of ammo fluctuate to the extent that customers are truly dollar cost averaging? It sounds like the money raised will go to the website and to marketing. Is the website "bottleneck" backed up with customers? ...

No problem! So the price of ammo does fluctuate but it more long term cyclical. We try to keep it stable on a month to month basis. One of our planned improvements is a daily price monitor of specific SKUs that can act as a bellweather for that caliber and grade. The website isn't backed up, but we know it is a leaky bucket. People try to sign up and it isn't as intuitive as we would like. Changes to subscriptions are also frustrating to customers. We have detailed customer feedback on these ...

How are you handling California’s ammunition background check law? More states can or will also likely follow with similar legislature.

Hi Kevin, we were originally hit pretty hard when the CA background check law went into place in January 2018. You can actually see that on our customer growth chart: starting in 2017 and ending in early 2018 we lost about 20-25% of our customer base. Since then many CA customers have returned because our service allows customers to accumulate over time, then get one big shipment delivered to their FFL. It is still less convenient than just getting it shipped to your home, but since all onlin...

What made you decide to go from being a privately held company to now publicly held?

Hi Cole,We have not gone public, we are still a private company. We decide to reach out and offer investors the opportunity to invest publicly for a few reasons. Our customers have been dedicated and loyal and we look at them as friends and family. Our customers have helped support us to this point so it just seemed logical to offer them this opportunity. They really get what we are building and what the full potential of AmmoSquared can be. The other reason we also reached out publ...

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Ammunition ownership for the digital age

ammosquared.com

Boise, ID

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