Invest in All Better Co.
Reimagining First Aid with Nature-Inspired Formulas and Mom-Approved Design
Investment Terms
You will be investing in All Better Co. through an SPV. This means that when you invest, you will be signing the SPV Subscription Agreement, not the direct investment contract. For more information on SPVs, see here.
- SPV Subscription Agreement - Early Bird
- Early Bird All Better Co. Early Bird SAFE
- SPV Subscription Agreement
- All Better Co. SAFE
Financials
We have financial statements ending December 31, 2024. Our cash in hand is $25,000, as of April 2025. Over the three months prior, revenues averaged $1,500/month, cost of goods sold has averaged $600/month, and operational expenses have averaged $8,000/month.
At a Glance
Jan 1 – Dec 31, 2024
$36,563
Revenue
-28%

-$106,730
Net Loss

$59,442
Short-Term Debt
+8%

$233,500
Raised in 2024

$25,000
Cash on Hand
-28%
Net Margin:
-292%
Gross Margin:
79%
Return on Assets:
-58%
Earnings per Share:
-$0.21
Revenue per Employee:
$18,281.50
Cash to Assets:
32%
Revenue to Receivables:
201%
Debt Ratio:
149%
Gold %2B Bern LLC 2024 2023 GAAP Financials Reviewed v2.pdf
Management’s Discussion and Analysis of Financial Condition and Results of Operations
You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes and other financial information included elsewhere in this offering. Some of the information contained in this discussion and analysis, including information regarding the strategy and plans for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Risk Factors" section for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.
Overview
Gold + Bern LLC (dba All Better Co.) (which may be referred to as the “Company”, “we,” “us,” or “our”) was registered in California on October 28, 2020. The Company is a modern first aid brand that makes plant-based topical solutions to treat bites, bumps, sunburns, and bandages. The Company’s headquarters are in Encino, California and began operations in 2022.
Milestones
Gold + Bern LLC DBA All Better Co. was organized in the State of California in October 2020.
Since then, we have:- Reached 80% gross margins in D2C and wholesale- Sold in Erewhon, Four Seasons, Clark's and many other retailers- Developed a cult-like following from thousands of customers since our launch
The Company is subject to risks and uncertainties common to early-stage companies. Given the Company’s limited operating history, the Company cannot reliably estimate how much revenue it will receive in the future.
Historical Results of Operations
To-date, the company has been financed with $118,000 in debt and $267,629 in SAFEs.
After the conclusion of this Offering, should we hit our minimum funding target, our projected runway is 3 months before we need to raise further capital.
We plan to use the proceeds as set forth in this Form C under "Use of Funds". We don’t have any other sources of capital in the immediate future.
We will likely require additional financing in excess of the proceeds from the Offering in order to perform operations over the lifetime of the Company. We plan to raise capital in 1 months. Except as otherwise described in this Form C, we do not have additional sources of capital other than the proceeds from the offering. Because of the complexities and uncertainties in establishing a new business strategy, it is not possible to adequately project whether the proceeds of this offering will be sufficient to enable us to implement our strategy. This complexity and uncertainty will be increased if less than the maximum amount of securities offered in this offering is sold. The Company intends to raise additional capital in the future from investors. Although capital may be available for early-stage companies, there is no guarantee that the Company will receive any investments from investors.
Runway & Short/Mid Term Expenses
Gold + Bern LLC DBA All Better Co. cash in hand is $25,000, as of April 2025. Over the last three months, revenues have averaged $1,500/month, cost of goods sold has averaged $600/month, and operational expenses have averaged $8,000/month, for an average burn rate of $7,100 per month. Our intent is to be profitable in 12 months.
There have been material changes or trends in operations or finances since the date covered by our financial statements.
In six months, we expect to generate approximately $70k in revenues while incurring approximately $50k in expenses.
We are not yet profitable. We believe we can reach profitability in approximately 12 months if we are able to raise $400k.
Outside of this Wefunder offering, we would solicit angel investors in our network for additional sources of capital if necessary.
All projections in the above narrative are forward-looking and not guaranteed.
You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes and other financial information included elsewhere in this offering. Some of the information contained in this discussion and analysis, including information regarding the strategy and plans for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Risk Factors" section for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.
Overview
Gold + Bern LLC (dba All Better Co.) (which may be referred to as the “Company”, “we,” “us,” or “our”) was registered in California on October 28, 2020. The Company is a modern first aid brand that makes plant-based topical solutions to treat bites, bumps, sunburns, and bandages. The Company’s headquarters are in Encino, California and began operations in 2022.
Milestones
Gold + Bern LLC DBA All Better Co. was organized in the State of California in October 2020.
Since then, we have:- Reached 80% gross margins in D2C and wholesale- Sold in Erewhon, Four Seasons, Clark's and many other retailers- Developed a cult-like following from thousands of customers since our launch
The Company is subject to risks and uncertainties common to early-stage companies. Given the Company’s limited operating history, the Company cannot reliably estimate how much revenue it will receive in the future.
Historical Results of Operations
- Revenues & Gross Margin. For the period ended December 31, 2024, the Company had revenues of $36,563 compared to the year ended December 31, 2023, when the Company had revenues of $51,329. Our gross margin was 78.55% in fiscal year 2024, and 78.53% in 2023.
- Assets. As of December 31, 2024, the Company had total assets of $184,220, including $59,595 in cash. As of December 31, 2023, the Company had $119,545 in total assets, including $16,212 in cash.
- Net Loss. The Company has had net losses of $106,730 and net losses of $189,052 for the fiscal years ended December 31, 2024 and December 31, 2023, respectively.
- Liabilities. The Company's liabilities totaled $274,442 for the fiscal year ended December 31, 2024 and $270,037 for the fiscal year ended December 31, 2023.
To-date, the company has been financed with $118,000 in debt and $267,629 in SAFEs.
After the conclusion of this Offering, should we hit our minimum funding target, our projected runway is 3 months before we need to raise further capital.
We plan to use the proceeds as set forth in this Form C under "Use of Funds". We don’t have any other sources of capital in the immediate future.
We will likely require additional financing in excess of the proceeds from the Offering in order to perform operations over the lifetime of the Company. We plan to raise capital in 1 months. Except as otherwise described in this Form C, we do not have additional sources of capital other than the proceeds from the offering. Because of the complexities and uncertainties in establishing a new business strategy, it is not possible to adequately project whether the proceeds of this offering will be sufficient to enable us to implement our strategy. This complexity and uncertainty will be increased if less than the maximum amount of securities offered in this offering is sold. The Company intends to raise additional capital in the future from investors. Although capital may be available for early-stage companies, there is no guarantee that the Company will receive any investments from investors.
Runway & Short/Mid Term Expenses
Gold + Bern LLC DBA All Better Co. cash in hand is $25,000, as of April 2025. Over the last three months, revenues have averaged $1,500/month, cost of goods sold has averaged $600/month, and operational expenses have averaged $8,000/month, for an average burn rate of $7,100 per month. Our intent is to be profitable in 12 months.
There have been material changes or trends in operations or finances since the date covered by our financial statements.
In six months, we expect to generate approximately $70k in revenues while incurring approximately $50k in expenses.
We are not yet profitable. We believe we can reach profitability in approximately 12 months if we are able to raise $400k.
Outside of this Wefunder offering, we would solicit angel investors in our network for additional sources of capital if necessary.
All projections in the above narrative are forward-looking and not guaranteed.
Risks
1
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, Investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These Securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
Before making an investment decision with respect to the Securities, we urge you to carefully consider the risks described in this section and other factors set forth in this Form C. In addition to the risks specified below, the Company is subject to the same risks that all companies in its business, and all companies in the economy, are exposed to. These include risks relating to economic downturns, political and economic events, and technological developments (such as hacking and the ability to prevent hacking). Additionally, early-stage companies are inherently riskier than more developed companies. Prospective Investors should consult with their legal, tax, and financial advisors prior to making an investment in the Securities. The Securities should only be purchased by persons who can afford to lose all their investment.
Before making an investment decision with respect to the Securities, we urge you to carefully consider the risks described in this section and other factors set forth in this Form C. In addition to the risks specified below, the Company is subject to the same risks that all companies in its business, and all companies in the economy, are exposed to. These include risks relating to economic downturns, political and economic events, and technological developments (such as hacking and the ability to prevent hacking). Additionally, early-stage companies are inherently riskier than more developed companies. Prospective Investors should consult with their legal, tax, and financial advisors prior to making an investment in the Securities. The Securities should only be purchased by persons who can afford to lose all their investment.
2
Our future success depends on the efforts of a small management team. The loss of services of the members of the management team may have an adverse effect on the company. There can be no assurance that we will be successful in attracting and retaining other personnel we require to successfully grow our business.
3
Risks Related to the Company’s Business and Industry
The amount of capital the Company is attempting to raise in this Offering may not be enough to sustain the Company’s current business plan.
In order to achieve the Company’s near and long-term goals, the Company will need to procure funds in addition to the amount raised in the Offering. There is no guarantee the Company will be able to raise such funds on acceptable terms or at all. The terms on which we raise additional capital could be better than the terms offered in this Offering. If we are not able to raise sufficient capital in the future, we may not be able to execute our business plan, our continued operations will be in jeopardy, and we may be forced to cease operations and sell or otherwise transfer all or substantially all of our remaining assets, which could cause an Investor to lose all or a portion of their investment.
The amount of capital the Company is attempting to raise in this Offering may not be enough to sustain the Company’s current business plan.
In order to achieve the Company’s near and long-term goals, the Company will need to procure funds in addition to the amount raised in the Offering. There is no guarantee the Company will be able to raise such funds on acceptable terms or at all. The terms on which we raise additional capital could be better than the terms offered in this Offering. If we are not able to raise sufficient capital in the future, we may not be able to execute our business plan, our continued operations will be in jeopardy, and we may be forced to cease operations and sell or otherwise transfer all or substantially all of our remaining assets, which could cause an Investor to lose all or a portion of their investment.
Other Disclosures
The Board of Directors
Director | Occupation | Joined |
---|---|---|
Merav Goldman | Manager @ All Better Co. | 2020 |
Stacy Bernstein | Manager @ All Better Co. | 2020 |
Officers
Officer | Title | Joined |
---|---|---|
Merav Goldman | Manager | 2020 |
Stacy Bernstein | Manager | 2020 |
Voting Power
Holder | Securities Held | Power |
---|---|---|
Stacy Bernstein | 250,000 Class A Units | 50.0% |
Merav Goldman | 250,000 Class A Units | 50.0% |
Past Fundraises
Date | Security | Amount |
---|---|---|
Current | SAFE | $9,624 |
2/2025 | SAFE | $50,000 |
2/2025 | SAFE | $50,000 |
12/2024 | Loan | $18,000 |
11/2024 | SAFE | $215,500 |
11/2023 | Loan | $100,000 |
4/2023 | SAFE | $153,129 |
4/2023 | SAFE | $54,500 |
12/2022 | SAFE | $32,000 |
2/2022 | SAFE | $5,000 |
Outstanding Debts
Issued | Lender | Outstanding | Maturity |
---|---|---|---|
11/23/23 | Pixel Recess LLC |
$100,000
|
Related Party Transactions
None.Use of Funds
$50,000 | 30% Working Capital, 8% Research and Development, 15.1% Inventory, 40% Marketing, 6.9% Wefunder fee |
---|---|
$1,235,000 | 30% Working Capital, 8% Research and Development, 15.1% Inventory, 40% Marketing, 6.9% Wefunder fee.Raising our maximum target will allow us to implement a marketing strategy that will allow us to show sizable traction and position us for a larger priced round of scaling the brand nationally and internationally. |
Capital Structure
Class of Security | Securities (or Amount) Authorized | Securities (or Amount) Outstanding | Voting Rights |
---|---|---|---|
Class A Common Units | 1,000,000 | 500,000 | Yes |
Preferred Units | 1,000,000 | 0 | No |
Class B Common Units | 0 | 0 | No |
The Funding Portal
All Better Co. is conducting a Regulation Crowdfunding offering via Wefunder Portal LLC. CRD Number: #283503.Form C Filing on EDGAR
The Securities and Exchange Commission hosts the official Form C on their EDGAR web site.