Alaffia

Fair trade body care - $17M sold over past 12 months

https://wefunder.com/alaffia

Total raised on Wefunder: 239196

Total investors: 210

Quick facts

  • Backed by Walter Robb (ex-Whole Foods Market Co-CEO) and David Bronner (Dr. Bronner’s)
  • Nationwide distribution in 4400+ retail stores Whole Foods Market, Amazon, Target.com, Walmart.com
  • 3x YoY growth in 2025, $20M baseline revenue through committed retailer shelf placements in 2026.
  • Top 3 brands at Whole Foods Market and 15,000+ 5-star reviews on Amazon
  • Projecting $24M revenue and profitability in 2026, on a path to $50M in 2028
  • Led by world-class former executives from Whole Foods Market, Amazon, Target & General Mills
  • The New York Times, Vogue, NBC News, Good Housekeeping, Harper’s Bazaar features
  • 250,000+ lives impacted in West Africa through access to clean water, healthcare and education

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Alaffia

Fair trade body care - $17M sold over past 12 months

$1,520,100

of a $1,570,000 goal
INVESTMENT TERMS
Future Equity
$33M valuation cap
$1K, $10K
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