RESERVE
min $250
A Future Equity Agreement (SAFE) gives you the right to future shares in the company. If you invest, you're betting the company will be worth more than $4.5M eventually.
In 2022, the ready-to-drink category became the fastest growing spirits category and it’s expected to grow by an additional $11.6B through 2026 (Avalara).
According to Beverage Dynamics, pre-mixed canned cocktails like Subourbon grew in revenue by 26.8% as of this year, going from $588 million to $2.8 billion.
Most importantly, 49% of people surveyed named taste as the primary motivation for purchasing a canned cocktail like Subourbon.
When embarking on the journey to start Subourbon, we aimed to immediately position ourselves for extreme growth that would eventually attract an acquisition company, thus providing a robust return for all of our investors.
Acquirers in the spirits market see the value in young, quickly growing brands. Their goal is to capture these brands early as they are gaining momentum (versus a mature brand in a steady growth phase). These acquirers have vast networks and can immediately plug their new acquisitions directly into the thousands of liquor stores and retail chains across the United States with whom they have strong relationships.
Young brands can easily go from millions to billions in revenue at lightning speed as a result of this process, a fact that these acquirers recognize, which is why acquisition prices can be anywhere from 10-20x the original brand revenue (pre-acquisition).
Examples of this include:
Future projections are not guaranteed. These examples do not guarantee Subourbon will have a similar acquisition.
Bourbon enthusiast and Subourbon founder, Jen Hardell, noticed a white space in the beverage market for an easy-to-drink, delicious daytime cocktail with bourbon, one that would appeal to all types of consumers. The birth of Subourbon started when Jen began to take an avid interest in bourbon. As her knowledge grew, she started finding other bourbon lovers to share her newfound passion with, and quickly found a large, welcoming community in the bourbon whiskey space...There is an undeniable connection amongst bourbon enthusiasts: they bond over the bottles they love, talk about new bottles they want to try and share their experiences on social media, in blogs and at in-person events. Jen quickly became immersed in this crowd of connoisseurs.
At the same time as her bourbon community grew, Jen and her wife continued to nurture their local community, a deep-rooted group of loyal friends. They spent their spare time like any suburban family: at barbeques, pool parties, sporting events, the beach, and the backyard. Despite Jen and her friends’ love for bourbon, she found many of these moments didn’t always vibe with a smooth, neat pour from her favorite bottle. Eventually, as all of these worlds began to merge, the answer to the white space became clear: an easy-to-drink bourbon cocktail that appealed to everyone and could be enjoyed at any time, in any place, and most importantly, with your people.
Subourbon is all about being social, establishing a community, and finding your people.
Non-carbonated canned cocktails is the fastest-growing segment of the RTD market, as seen by the explosive rise of brands such as Surfside, Sun Cruiser, and Fisher’s Island.
Welcome to Subourbon Life: A soft, crushable, pink lemonade cocktail-in-a-can made with authentic, 6-year barrel-aged bourbon. Crafted with all-natural lemon juice, a touch of sweetness, and just a hint of fresh mint, Subourbon is non-carbonated, subtly sweet, and goes down smooth and easy.
We’re changing the way people think of bourbon
Traditionally, bourbon has associations with “the boys club,” “nightcaps” and other specific moments in time when it’s typically enjoyed. This corners bourbon into a small category with a specific audience and creates a barrier to entry for those “outside of the group” or who want to enjoy the drink during moments that “don’t seem to fit.”
We are breaking these connotations and lifting the gate to anyone who wants to enter the world of bourbon by delivering an innovative cocktail that eliminates all boundaries: it’s approachable, it’s for everyone, and it can be enjoyed at any time, anywhere, regardless of the event or situation.
People want to know that what they’re consuming is safe, natural, and healthy.
The movement towards ingredient safety and transparency is growing at an explosive speed. More than ever, consumers want to know what is in their food and drink, right down to the tiniest ingredient. Most canned cocktail brands have not adapted to this movement and do not list their ingredients on their label.
While we are not legally required to disclose our ingredients, Subourbon made a deliberate decision to list every single one of our ingredients directly on our cans.
🤝We believe transparency builds trust, and trust from our community is one of our core tenets.
Timeline: Our Strategic Growth Plan
Please note that the projections presented here are forward-looking and should not be interpreted as assured outcomes.
Too many brands “rush to innovate,” coming out with several SKUs in a short amount of time, thus driving costs up to support these launches before the brand is truly ready to scale and support several flavors.
Our approach is the opposite: our new product launches are planned to be methodical and patient (but that doesn’t mean slow!). Here’s a peek at what the future of Subourbon looks like:
Please note that timeline presented here is a forward-looking projection and it is subject to change based on a variety of factors.
Building and scaling a brand takes more than just a great idea. It requires capital to fuel growth and accelerate momentum. By raising funds on WeFunder, we’re inviting you to join our journey and help us expand more quickly and strategically, maximizing our potential for acquisition while keeping costs lower along the way. Here’s how your support will drive our growth:
By joining us, you're directly impacting our ability to grow and bring innovative products to new new markets. Together, we can make a mark—thank you for being part of our story!
When you invest in alcohol brands, you invest in the potential for a major acquisition from a larger portfolio company and a healthy return on investment.
Beyond the financial reasons to invest in a lifestyle brand like Subourbon, we all want to be part of a brand and a community that re-defines culture and pushes boundaries in the space.
Subourbon is a completely different, innovative and disruptive brand in the fastest growing part of the alcohol business (spirit based canned cocktails) while honing into culture and community as part of our mission to inspire.
You are not only investing into Subourbon and our exciting and innovative ready-to-drink beverages, but you get to be part of the inner circle of our family. Subourbon is building a movement centered on ‘Finding Our People.’ Being an actual shareholder in Subourbon is being on the cutting edge and forefront that will change the way we think and our antiquated perception of Bourbon, and not your Grandfather’s Bourbon!
We are here for 3 big reasons only:
