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BO&NIC

Help us offer athletic women around the world fashionable, functional, versatile apparel

Highlights

1
Established Women's Athletic Fashion Brand
2
Addressing a void in the Women's Global Golf Apparel market with versatile, functional products
3
Year round, global, e-commerce business with multiple sport and fashion cross over revenue growth opportunities

Our Team

There is currently a large void in the global women's marketplace for functional / fashionable golf and plus size apparel that no other apparel brand is addressing.  We want to offer global women of all sizes great apparel options to achieve their sport passions. 


An overview of BO&NIC

Superior golf apparel for today’s fashionable, active woman.

The team at BO&NIC, is very excited to offer global women golfers and ultimately tennis players, what we believe to be the first fashionable and functional apparel line.

This starts with a proven and highly adaptable line of golf skorts that gracefully transition from active use on the golf course to a fashion forward evening out. Enabling us to address an open and presently untapped global opportunity with a market of over 30 million female golfers. Propelling us forward with the introduction of new silhouettes, complimentary tops, plus sizes and cross over styles for the millions of tennis enthusiasts.

Achieving this is a highly experienced team with decades of global Fortune 500 design, product, innovation, merchandising, sales, operations, supply chain and e-commerce successes. We personally invite you to review our product selection via the site link below and will look forward to discussing carrying our product.

Sincerely,

Nicholas Solazzo | Founder

Scott Brown | CEO

Web Page - come visit our product.  We bet you won't be able to leave without buying something.

https://boandnic.com

Why have we refreshed BO&NIC -- We saw a void in the Market

  • Created 2019 by Founder Nicholas Solazzo. 30 years designing prints for active wear companies such as Nike Inc., Danskin, Adidas, etc.
  • Existing golf skorts are uncomfortable and lose their shape after a few wears due to an inferior fabric.
  • Prints look faded and washed out due to the poor fabric quality.
  • None of the competition including athletic apparel companies such as Nike, Adidas, Athleta to fashion companies such as Tory Burch, Kate Spade and Lily Pulitzer offer a high quality skort.

What is BO&NIC

  • A Women’s athletic fashion apparel company based in New York & Portland, Oregon.
  • Hallmark of the brand is a 4-way stretch jersey fabric.
  • Exclusive access to a proprietary print library of over 10,500 print designs.
  • PGA regulation length golf skort with pockets is the key silhouette of the collection.

The Growth Opportunity – is a lot larger than you might think and a global one.

  • Annual sales of golf equipment, apparel & media is $6 billion in the U.S.
  • 5 million female golfers in the USA with cross-over opportunities with Tennis consumers that are double this number.
  • 30 million female golfers worldwide
  • Year-round, global sport

The Competition – they are out there but not in this market segment (in our opinion).

They are focused on athletic sport product while our company is Fashion oriented with higher quality product, at same to lower price points.



Strategic Plan for Growth – what we’ll do with the $$’s post funding raise.

  • Phase 1 - Ecommerce 
    • Make necessary website changes to align with and support Crowd Funding Campaign (e.g. Product, contact information, link to Crowd platform, etc)
    • Review Social Media strategy and implement focused campaign to support website. (e.g. Twitter, LinkedIn, Facebook, etc)
    • Drive SEO strategy (e.g. Google ad words, etc)
    • Review and drive necessary plans to support increased product sales. (e.g. Raw materials sourcing, finished product manufacturing, pick & pack distribution, etc)
  • Phase 2 - Expand distribution to Retail 
    • Engage with specialty retailers, develop strategic relationships
    • Actively engage with HSN & QVC to leverage existing license to retail product
    • Sign on independent Sales Reps – focused by geography
  • Phase 3 - Plus Size Products 
    • Target Spring 2020 for release of Plus sizing – website & retail
  • Phase 4 - New Styles & Designs 
    • Release new products to market for Spring
    • Review expanding Skort product line to include….tops, new silhouettes, etc.

Revenue Opportunity – conservatively, we think it's large.

  • $27,000 in revenue to date – since inception
  • Year 1 projection of $250,000 – post funding raise
  • Year 2 projection of $800,000 
  • Year 3 projection of $1.2M
  • Year 4 projection of +$3M
  • (These figures are projected and cannot be guaranteed)

Customer Testimonials – don’t just believe us our product is GREAT

“I LOVE my SKORT. Not only is it comfortable, it is versatile and interchangeable. You can exercise in them, bike ride, wear them to breakfast, lunch and dinner. The best is you can swim in the ocean and even jet ski in them!! Dries in seconds, travels perfectly and great prints.” ~Trish, NJ

“I love the skort and am wearing the leopard today!” ~Cheryl, NJ

“So easy to pack!” ~ Deanna, TX

“I love your products” ~ Judy, OH

“…exactly what I am looking for” ~Nancy, MA

“The fabric is so comfortable” ~Jean, CT

“. . .in Belize! These clothes are perfect for traveling!!” ~Maryanne

The Team - Industry experts from a wide range of Fortune 500 companies have come together to lead this company with over 135 cumulative years of fashion and sports / fitness experience.

  • Nicholas Solazzo / Founder. 30 years designing prints for active wear companies such as Nike, Danskin, Adidas, etc.
  • Scott Brown / CEO. Business Operations, Sales, Distribution, Logistics, Supply Chain, and Finance. 28 years of experience in international retail, sales, product sourcing/manufacturing, E-commerce, logistics, distribution, consulting, and technology industries.
  • Stephanie Conover / VP Merchandising & Marketing. E-commerce, Social Media, and Merchandising. 20 years of experience in luxury retail including positions at Saks Fifth Avenue, Valentino, Giorgio Armani, Tory Burch, and Derek Lam.
  • Kristine Lebow / Senior Clothing Design. 30 years of design and merchandising experience in athletic apparel.
  • Pete Olson / Sales. Wholesale Distribution. 20 years owning his national golf sales company.

Downloads

Overview