The outdoor industry wasn’t built for women. So we built Wild Rye.

Hi, I’m Cassie, founder and CEO of Wild Rye.

I’m a former All-American lacrosse player turned lifelong skier and mountain biker. After 15 years in the outdoor industry, I got tired of squeezing into gear that didn’t fit and being told women wouldn’t invest in high-end performance apparel.

I knew that wasn’t true. The industry was ignoring nearly half the market.

So I launched Wild Rye to prove them wrong.

Today, Wild Rye is the leading technical outdoor apparel brand 100% founded, led, and built for women. We design bold, high-performance gear that fits, functions, and looks good because we are our customer and our creators. Our all-women team lives this lifestyle. We know what’s missing and we build what women actually want.

Our apparel blends technical performance with thoughtful design. High-quality fabrics, real stretch, flattering fits, and functional details, paired with a style that feels modern, confident, and a little bit playful.

But this is bigger than product.

We are building a brand that empowers women to show up boldly, feel confident, and find connection in the outdoors. A brand rooted in community, honesty, and a deep understanding of our customer. And thus, we speak to our community like we would a girlfriend: with inclusivity, cheekiness, and heart.

What started as a clear gap in the market has grown into something much bigger. A nationally recognized brand with a loyal customer base, strong retail presence, and a fast-growing direct business.

And over the last couple of years, that foundation has turned into real momentum and we're down to the final stretch of this round.

The Problem: 26 Million Women Ride or Ski. Their Gear? Still an Afterthought.

The outdoor industry has long ignored nearly half the market. Designing and developing men's product and then dumbing it down, turning it pink or turquoise and calling it a women's style. This doesn't work. For great fit and performance, women need specific materials (extra stretch) to accommodate our curves, thoughtful sizing, specifically placed pockets, and just as much tech and function as our male counterparts.

When the product is high quality and resonates, women will spend. The takeaway? The market is massive, and underserved. Women are not only ready to spend—they're ready to invest in brands that actually see them.

Our Solution: Wild Rye

Wild Rye is exclusively for women. Women who ski, bike, and adventure outdoors. Women who are tired of being an afterthought. Our product promise? We never compromise on fit, performance, or style. In other words, we create clothes that make women feel comfortable and confident in all of their pursuits.

63% of our customers choose us because we’re women-led. They stay for the product and the purpose.

Our Traction

Wild Rye is a rapidly growing omni-channel brand that's ready to skyrocket, with loyal customers and a tight-knit and strong brand community. Our numbers back that up.

In 2025, our revenue will be attributed to: 61% direct-to-consumer, 38% wholesale, 1% marketplace (i.e. Amazon) and less than 1% of revenue can be attributed to our peer-to-peer resale platform, Wild Rye redux.

A few brand highlights...

1. Featured in Forbes, Wall Street Journal, Women's Health, Powder Magazine, SELF, Travel & Leisure, Outside (many times) and more.

1. Capsule collection collaboration with Smith Optics
2. Only women-led brand at Red Bull Rampage (yes, we made SportsCenter)

Some key figures...

Built with Purpose: People, Planet, Progress

Wild Rye isn’t just here to make great gear—we’re here to break the mold and hold the entire industry to a higher standard.

As a Certified B Corp and Climate Neutral Certified brand, we hold ourselves to the highest standards of social and environmental responsibility. We're proud members of 1% for the Planet and Protect Our Winters, donating a portion of every sale to organizations protecting the places we play.

We don’t just talk about impact—we live it:

1. Raised $50K for Planned Parenthood through our Ride Fast, Raise Hell initiative
2. Over 97% of our products are made with majority recycled or preferred materials—with a goal to hit 100%
3. We empower our customers to offset the carbon footprint of each of their orders as well, through our partnership with EcoCart.
4. Since the early days, we've selected supply chain partners who share our values: ethical production, sustainable materials, and transparency
5. Wild Rye redux, our peer-to-peer resale platform, keeps product in market and out of landfills longer

Wild Rye is proof that doing good and doing well aren’t mutually exclusive. Our customers care about purpose and so do we. View our 2025 Impact Report here.

Why We’re Raising on Wefunder

Let’s talk about the reality: women receive just 2% of venture capital funding and 30% less in bank loans than our male counterparts. We’ve predominantly bootstrapped Wild Rye since 2016, but it's time to pour some fuel on the fire and scale while staying true to our values.

That’s why we’re turning to you—our community, our customers, and everyone who believes the outdoor industry needs a reset. We want to offer you the opportunity to own a piece of Wild Rye. We’d rather share our future with our customers, community, and believers than with another boardroom full of people who don’t “get” the market.

We’re raising $2M to build upon what’s working and bring Wild Rye to more women, across more categories of outdoor sport. Together, we’ll hit $18M in revenue by 2029, with profitability by 2027.

Your investment powers:

Your investment will help us:

1. Scale outerwear: expand our highest AOV category
2. Grow specialty retail: our most efficient customer acquisition channel
3. Accelerate DTC: improve conversion, retention, and lifetime value
4. Strengthen supply chain: diversify sourcing while maintaining quality
5. Support working capital: fund inventory cycles without constraint

Essentially, fueling what’s already working.

1. 📣 50% → Brand awareness: marketing & community growth
2. 🧵 20% → Outerwear expansion
3. 🛒 15% → Retail & distribution expansion
4. 👩‍💻 15% → Team & operations

What’s Changed in the Last 12 Months

This is not the same company it was a year ago.

In 2025, we faced real headwinds:

1. Sudden tariff shocks that disrupted our cost structure overnight
2. A major retailer entering a re-build phase = reduction of order volume
3. Rising freight and inventory costs

We didn’t just weather it. We adapted.

Here’s what we did:

1. Launched our first-ever outerwear collection after years of development
2. Rebalanced our business toward higher-margin DTC and specialty channels
3. Tightened operations, planning, and inventory discipline
4. Leaned into advocacy and industry leadership

And here’s where that got us:

We didn’t just survive. We built a stronger, more resilient business.

Built through real challenges. Stronger because of them.

Wild Rye hasn’t followed a straight line and that’s exactly the point.

Over the last 9+ years, we’ve built this company through real-world challenges. From early product development to scaling distribution, from category expansion to navigating sudden tariff shocks and wholesale volatility.

Each moment forced us to get sharper. More disciplined. More focused on what actually drives the business.

The result is a stronger foundation, a more resilient model, and a team that knows how to operate through uncertainty.

Our growth hasn't been fueled by funding, it's been fueled by a strong foundation, organic community growth, real consumer demand and resilience. That’s what positions us to scale now.

Why Now?

Escalating tariffs created short-term headwinds, but despite the distractions and added cost, we've excelled through it. We're in the final stages of closing this round to keep the momentum going as we move through 2026.

The Vision: A Billion-Dollar Brand Built for Women

We’ve proven there’s demand. Now we’re scaling to meet it. Coming up for Wild Rye:

1. Technical ski/snow outerwear for snowsports launched in 2025 and expanding through 2026
2. A collaboration with run’s leading women-led brand in 2026
3. Honing in in our core B tightening SKU count to only the best performers through 2028
4. Additional new category expansion in 2029

We’re not chasing trends—we’re building a category-defining brand.

Join the Party: Invest in Wild Rye

Wild Rye isn’t just apparel—it’s a rebellion to level the playing field for women. It’s a stand for equity, design, and outdoor adventure on women’s terms.

We’ve weathered COVID, co-founder breakups, and now trade wars—and we’re still here, still building. We're down to the final few dollars of this round, so now's your chance to be a part of a brand shattering glass ceilings and crashing through barriers. We can’t do it without you.

💥 Invest in Wild Rye. Let’s scale this thing together.