{"data":{"type":"company_profile","id":151781,"entity_id":"wefunder:company:151781","attributes":{"canonical_url":"https://wefunder.com/znest","generated_at":"2026-06-11T08:05:07Z","updated_at":"2026-06-11T05:01:14Z","entity_ids":{"company":"wefunder:company:151781","slug":"wefunder:company_slug:znest"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-11T08:05:07Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-11T05:01:14Z","as_of":"2026-06-11T08:05:07Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-11T05:01:14Z","as_of":"2026-06-11T08:05:07Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-11T08:05:07Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-11T08:05:07Z","confidence":"medium"}}},"company":{"id":151781,"entity_id":"wefunder:company:151781","slug":"znest","name":"ZNest","tagline":"Zillow for Senior Housing","story":"In psychology, there's a heuristic known as the peak-end rule. Put\u0026nbsp;simply, people judge experiences by peak moments and endings. Imagine living your happiest moments in your prime. Now, imagine aging into the loneliest times at the end of your life. Is that how we want older adults to remember their lives?My mom passed away in 2012. Since then, my dad visits her every day at the cemetery. He's got a routine: he sets up his framed pictures, polishes the stone, trims and waters the grass, and sings five songs before he leaves.It’s extremely sweet, but he lacks a community of friends and has a hard time enjoying life.Seeing my parents go through their aging journey is what motivates me to build ZNest. We’re here to do our small part in trying to better the lives of older adults.Because of my career in senior housing, I was always known as “the senior housing guy.” Almost all my friends have asked me to help them find senior housing for their parents or grandparents. I would say, “Can’t you just use the internet for this?” My journey into finding out how hard that actually is led me to create ZNest.The 50 largest senior housing operators in the country represent 469,334 total senior housing units. 67% of those 317,302 units are owned and operated by a member of the ZNest advisory board. Our advisors are more than advisors—they’re our beta users, our product testers, and our go-to-market strategy.Forward-looking projections are not guaranteed.Rather than launching with the marketplace to compete head-on with the largest referral companies (as many others have tried and failed to do), we’re tackling the cold start problem by solving for our users’ greatest pain point first: chronic understaffing. After onboarding our first customers to the job board, we’ll collect market data, onboard users to our SaaS tools, and get our foothold to replace referral sites for senior housing operators of all sizes.Forward-looking projections are not guaranteed.Our mission is to simplify how families find care for their older loved ones. A huge part of that is bringing senior housing into the digital age and bringing operators of all sizes onto a discoverable marketplace—including smaller mom-and-pop senior homes with 6–10 beds, affordable housing, and other players that are shut out of the largest referral sites, which prioritize upscale luxury developments. We’re raising a community round because we want to build the best product possible, alongside our users. To us, there’s no better way than giving senior housing operators of all sizes a chance to invest, come along for the journey, and share the upside.","location":"Las Vegas, NV","website":"https://znest.com","total_amount_raised":103905,"total_investors":127,"is_funded":true,"is_active":true,"quality_score":4,"related_urls":["https://wefunder.com/znest","https://znest.com"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/151781/xxl_blob.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/151781/large_blob.png","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/151781/standard_blob.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/151781/standard_blob.jpg"},"links":{"company_url":"https://znest.com","linkedin_url":"https://linkedin.com/company/znest","twitter_url":"https://twitter.com/ZNestSeniors","facebook_url":"https://facebook.com/ZNestSeniors","instagram_url":"https://instagram.com/znestseniors","youtube_url":"https://youtube.com/@znest"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"2x NBA champion Lamar Odom has partnered up with a Harvard MBA with 20+ years in senior housing"},{"index":2,"claim_id":"claim-fact-2","value":"Founder started in senior housing in 2001 while at Apollo, which owned the largest private operator"},{"index":3,"claim_id":"claim-fact-3","value":"Twelve of the largest and most influential institutional owners of senior housing are advisors"},{"index":4,"claim_id":"claim-fact-4","value":"Two public REITs with 50+ senior housing operators in their portfolio have provided initial funding"},{"index":5,"claim_id":"claim-fact-5","value":"30 of the top 50 largest operators (60%) in the US are directly affiliated with our advisory board"},{"index":6,"claim_id":"claim-fact-6","value":"VP of Engineering and VP of Product Management has come from Caring(.com), one of the competitors"},{"index":7,"claim_id":"claim-fact-7","value":"The Total Addressable Market (TAM) is $15.4B. The number of people age 85+ will double by 2040!"},{"index":8,"claim_id":"claim-fact-8","value":"2nd Place for the Harvard Business School Alumni New Venture Competition Regional Finals (2024)"}],"team":[{"id":4153897,"entity_id":"wefunder:company_role:4153897","user_entity_id":"wefunder:user:4220081","role":"founder","name":"Bennett Kim","title":"CEO","bio":"Managing Director, Big Rock Partners Senior Housing; Chief Investment Officer \u0026amp; Chief Financial Officer, Big Rock Partners Acquisition Corp; Vice President, Apollo Real Estate Advisors; Asst VP, Oaktree Capital Management; Harvard MBA, UCLA BA","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/4153897/square_blob.jpg?1776275495","profile_url":"https://wefunder.com/bennett.kim","linkedin_url":"https://linkedin.com/in/bennettkim/","related_urls":["https://wefunder.com/bennett.kim"]},{"id":4154082,"entity_id":"wefunder:company_role:4154082","role":"employee","name":"Lamar Odom","title":"Chief Creative Officer","bio":"2x NBA Champion; 6th Man of the Year Award","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/4154082/square_blob.jpg?1704589269","twitter_url":"twitter.com/LamarOdom","related_urls":[]},{"id":4154090,"entity_id":"wefunder:company_role:4154090","user_entity_id":"wefunder:user:4220225","role":"employee","name":"Tony Hong","title":"Executive Vice President of Business Development","bio":"Senior VP of Acquisitions \u0026amp; Underwriting, Cogir Management; Senior VP of Acquisitions \u0026amp; Underwriting, Cadence Senior Living; VP of Investments \u0026amp; Acquisitions, Clearwater Living; Director of Acquisitions, Senior Resource Group; Stanford BA","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/4154090/square_blob.jpg?1704607034","profile_url":"https://wefunder.com/tony.hong.1","linkedin_url":"https://linkedin.com/in/tony-h-6b740bb/","related_urls":["https://wefunder.com/tony.hong.1"]},{"id":4164227,"entity_id":"wefunder:company_role:4164227","user_entity_id":"wefunder:user:4253935","role":"employee","name":"Dennis Ma","title":"VP of Engineering","bio":"VP of Engineering, Caring(.com); 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Additionally, I have been in the tech industry for 20+ years and have had extensive discussions with the ZNest team about the business model, marketing strategy, and market opportunity. I have great confidence in the leadership team and I have known the founder, Bennett Kim, since 1997 when we both attended Harvard Business School together.","endorsement_name":"","investment_total":5000,"investment_info":"Invested $5,000 this round","is_lead_investor":true,"related_urls":["https://wefunder.com/craig.fairfield"]}],"investor_memos":[],"tab_counts":{"posts":0,"ask_questions":2,"featured_investors":4,"faq_entries":2},"active_fundraises":[{"id":108887,"entity_id":"wefunder:fundraise:108887","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"","currency":"USD","testing_the_waters":true,"min_purchase":100,"max_purchase":9,"funding_target":2000000.0,"minimum_target":"50000.0","maximum_target":"2000000.0"},{"id":108886,"entity_id":"wefunder:fundraise:108886","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"safe","security_type":"equity","currency":"USD","testing_the_waters":false,"min_purchase":100,"max_purchase":9,"funding_target":50000.0,"minimum_target":"50000.0","maximum_target":"2000000.0","funding_started_at":"2024-03-13T15:55:51Z","funding_closed_at":"2024-10-12T04:01:43Z","auto_close_at":"2024-10-12T03:59:59Z"}],"latest_fundraise":{"id":108887,"entity_id":"wefunder:fundraise:108887","state":"successful","offering_type":"4(a)(6)","structure":"ttw","testing_the_waters":true,"can_invest_now":false,"funding_started_at":null,"funding_closed_at":null,"terms":{"eb":"$9M","nb":"$12M","txt":"valuation cap"}},"recent_posts":[],"q_and_a":[{"id":280617,"entity_id":"wefunder:comment:280617","question":"Hi there, a) What is your most recent monthly burn rate? b) What is your most recent monthly cash on hand? c) Are you raising a parallel angel or VC round simultaneously? If yes, who is investing in this round?","author_name":"Teddy Lyons","votes":3,"created_at":"2024-04-04T17:07:34Z","canonical_url":"https://wefunder.com/znest#question-280617","answers":[{"id":280629,"entity_id":"wefunder:comment:280629","answer":"Hello Teddy! Thank you for your interest. a) Our current monthly burn rate is $30k; we are monitoring this closely and can even bring this down, if necessary. b) \u0026amp; c) We currently have about $125k cash on hand now. We plan on starting a Reg D (angel \u0026amp; VC) round in a few weeks in parallel with this Reg CF raise. We already have soft commitments for roughly $75k more, which includes a handful of senior housing companies. With that being said, we may also be able to start monetizing earlier than the five months mentioned on our presentation.","author_name":"Bennett Kim","votes":2,"created_at":"2024-04-04T18:07:13Z"}]},{"id":293468,"entity_id":"wefunder:comment:293468","question":"Interesting idea. Thank you for working to solve this issue. It looks like you are pre-revenue, are you also pre-product on the senior housing search side? So I'd like to hear more about your Beta release roadmap and revenue plans. If you have a data room I'd also like access to it for due diligence purposes. I'm happy to follow up offline if you want to send me your email.","author_name":"Michael Quesnell","votes":1,"created_at":"2024-10-03T15:46:54Z","canonical_url":"https://wefunder.com/znest#question-293468","answers":[{"id":293469,"entity_id":"wefunder:comment:293469","answer":"Sure! We can even do a Zoom if you prefer. My email is bkim@znest.com.","author_name":"Bennett Kim","votes":1,"created_at":"2024-10-03T16:03:56Z"}]}],"faq":[{"question":"Hi there, a) What is your most recent monthly burn rate? b) What is your most recent monthly cash on hand? c) Are you raising a parallel angel or VC round simultaneously? If yes, who is investing in this round?","answer":"Hello Teddy! Thank you for your interest. a) Our current monthly burn rate is $30k; we are monitoring this closely and can even bring this down, if necessary. b) \u0026amp; c) We currently have about $125k cash on hand now. We plan on starting a Reg D (angel \u0026amp; VC) round in a few weeks in parallel with this Reg CF raise. We already have soft commitments for roughly $75k more, which includes a handful of senior housing companies. With that being said, we may also be able to start monetizing earl..."},{"question":"Interesting idea. Thank you for working to solve this issue. It looks like you are pre-revenue, are you also pre-product on the senior housing search side? So I'd like to hear more about your Beta release roadmap and revenue plans. If you have a data room I'd also like access ...","answer":"Sure! We can even do a Zoom if you prefer. My email is bkim@znest.com."}]}}}