{"data":{"type":"company_profile","id":112671,"entity_id":"wefunder:company:112671","attributes":{"canonical_url":"https://wefunder.com/zeek","generated_at":"2026-06-22T20:47:30Z","updated_at":"2026-06-22T05:03:32Z","entity_ids":{"company":"wefunder:company:112671","slug":"wefunder:company_slug:zeek"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-22T20:47:30Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-22T05:03:32Z","as_of":"2026-06-22T20:47:30Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-22T05:03:32Z","as_of":"2026-06-22T20:47:30Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2026-03-09T18:45:53Z","as_of":"2026-06-22T20:47:30Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2026-03-09T18:45:53Z","as_of":"2026-06-22T20:47:30Z","confidence":"medium"}}},"company":{"id":112671,"entity_id":"wefunder:company:112671","slug":"zeek","name":"Zeek","tagline":"Fueling Kids to Change the World | #1 Amazon Best Seller | +173% in Whole Foods","elevator_pitch":"We’re building a disruptive kids snack brand. 80% of parents regularly search for low or no sugar products (sugarwise.org). There were +$20B in “Low Sugar” claims across snack categories in 2021, but 95% of the $1.4B granola bar category still contains more than 8g sugar per bar. That’s more than 30% sugar by weight! Zeek Bars are truly disruptive to the category with 50% less sugar vs the leading brands and 4-5x the protein.","story":"Consumers, especially parents, are demanding less sugar in products.Food \u0026amp;\u0026nbsp;Beverage categories are\u0026nbsp;reducing sugar at an unprecedented pace.\u0026nbsp;The kids snack bar category is primed for disruption.Zeek Bar is re-imagining the kids bar with drastically less sugar and more protein.\u0026nbsp;We use all natural, Non-GMO\u0026nbsp;ingredients like almond butter and honey to deliver a delicious, more nutritious kids bar.\u0026nbsp;We've achieved fantastic early traction with a focused distribution strategy through Whole Foods and Amazon.\u0026nbsp;\u0026nbsp;We're building a game-changing kids brand.Imagine Red Bull meets Nickelodeon.Kid Ambassadors...Kid Content Creators...Team Sponsorships \u0026amp; Activations...Kid-Focused Social Causes...We're leveraging new media to\u0026nbsp;capture the attention and imagination of kids.\u0026nbsp;This brand strategy will reduce our cost of customer acquisition, increase our distribution opportunities, and position\u0026nbsp;us an attractive\u0026nbsp;acquisition target.We are the right team to build this company - we are parents ourselves and\u0026nbsp;deeply committed to persevering to build a national brand.\u0026nbsp;\u0026nbsp;Let's build something great, together.\u0026nbsp;","location":"Novato, CA","website":"https://www.zeekbar.com","total_amount_raised":106901,"total_investors":57,"is_funded":false,"is_active":false,"quality_score":2,"related_urls":["https://wefunder.com/zeek","https://www.zeekbar.com"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/112671/xxl_cropped_Wefunder_Thumbnail.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/112671/large_blob","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/112671/standard_cropped_Wefunder_Thumbnail.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/112671/standard_cropped_Wefunder_Thumbnail.jpg"},"links":{"company_url":"https://www.zeekbar.com","instagram_url":"https://instagram.com/zeekbars/"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"🚀 +173% YoY Growth in 40 Whole Foods Stores"},{"index":2,"claim_id":"claim-fact-2","value":"🔥 Amazon #1 Best Selling Product"},{"index":3,"claim_id":"claim-fact-3","value":"👩 Founding Team with Experience at Whole Foods, Nike, and Google"},{"index":4,"claim_id":"claim-fact-4","value":"🗳️ Voted \"Best New Snack of 2020\" – Red Tricycle"},{"index":5,"claim_id":"claim-fact-5","value":"🍬 50% Less Sugar \u0026amp; 4x More Protein vs. Leading Kids Bar"},{"index":6,"claim_id":"claim-fact-6","value":"💰 Disrupting the $1.4B Snack Bar Category"},{"index":7,"claim_id":"claim-fact-7","value":"💥 Red Bull Meets Nickelodeon: Building a Game-Changing Brand \"For Kids, By Kids\""}],"team":[{"id":2590292,"entity_id":"wefunder:company_role:2590292","user_entity_id":"wefunder:user:2557672","role":"founder","name":"Reid Pearson","title":"Co-Founder \u0026 CEO","bio":"Dad + Entrepreneur Formerly @ Whole Foods, @ Fanlime, @ USC","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2590292/square_cropped_PXL_20220806_173041004.jpg?1662672893","profile_url":"https://wefunder.com/reidpearson","linkedin_url":"https://www.linkedin.com/in/reidpearson/","related_urls":["https://wefunder.com/reidpearson"]},{"id":2757264,"entity_id":"wefunder:company_role:2757264","role":"founder","name":"Kassidy Pearson","title":"Co-Founder","bio":"Mom + Marketer Currently @ Google, Formerly @ Nike","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2757264/square_cropped_Kassidy_Pearson_Marketing_E-ABP_Headshots_Wednesday-138-Edit.jpg?1662927495","linkedin_url":"https://www.linkedin.com/in/kassidybanks/","related_urls":[]}],"featured_investors":[{"id":4686,"entity_id":"wefunder:company_investor_profile:4686","investor_profile_id":2193209,"investor_profile_entity_id":"wefunder:investor_profile:2193209","subject_entity_id":"wefunder:user:2724556","name":"Andrew Leneve","avatar_url":"http://uploads.wefunder.com/uploads/user/avatar/2724556/medium_blob.jpg","profile_url":"https://wefunder.com/andrew.leneve","investment_total":30000,"investment_info":"Invested $30,000 this round","is_lead_investor":true,"related_urls":["https://wefunder.com/andrew.leneve"]}],"investor_memos":[],"tab_counts":{"posts":0,"ask_questions":1,"featured_investors":1,"faq_entries":1},"active_fundraises":[{"id":63431,"entity_id":"wefunder:fundraise:63431","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"safe","security_type":"equity","currency":"USD","testing_the_waters":false,"min_purchase":100,"max_purchase":9,"funding_target":50000.0,"funding_started_at":"2022-09-10T00:05:21Z","funding_closed_at":"2023-01-18T05:01:48Z","auto_close_at":"2023-01-18T04:59:59Z"},{"id":63433,"entity_id":"wefunder:fundraise:63433","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"equity","currency":"USD","testing_the_waters":true,"min_purchase":100,"max_purchase":9,"funding_target":50000.0,"funding_started_at":"2022-05-19T19:19:40Z"}],"latest_fundraise":{"id":63431,"entity_id":"wefunder:fundraise:63431","state":"successful","offering_type":"4(a)(6)","structure":"safe","testing_the_waters":false,"can_invest_now":false,"funding_started_at":"2022-09-10T00:05:21Z","funding_closed_at":"2023-01-18T05:01:48Z","terms":{"eb":null,"nb":"$2.5M","txt":"valuation cap"}},"recent_posts":[],"q_and_a":[{"id":222992,"entity_id":"wefunder:comment:222992","question":"We want to know what you see your valuation will look like in 3 years also the income and balance statements Not to say much, I think we are very much interested in this project but then we are not opting for the crowdfunding route. We were wondering if you have provisions to accept alternative financing which should save time of WAITING SO LONG for your target to be met. With that we can cover over 50% of your target raise. Kindly reach out to me at thomas@700capital.se so we discuss further.","author_name":"Thomas Young","votes":0,"created_at":"2022-10-20T03:45:43Z","canonical_url":"https://wefunder.com/zeek#question-222992","answers":[{"id":224923,"entity_id":"wefunder:comment:224923","answer":"Hi Thomas, Thanks for reaching out. Please note all fundraising for this campaign must occur through the Wefunder platform. I'd be happy to share our financial model with your team for your evaluation. Generally speaking, our goal is to 2x revenue each year, putting us around $2-$2.5M in sales in 2025. Based on historical multiples in the CPG space this should give you an idea of future valuations. We only have 20% of the round still open but would be honored to have your team on board. Please let me know if I can answer additional questions.","author_name":"Reid Pearson","votes":0,"created_at":"2022-11-07T20:39:51Z"}]}],"faq":[{"question":"We want to know what you see your valuation will look like in 3 years also the income and balance statements Not to say much, I think we are very much interested in this project but then we are not opting for the crowdfunding route. We were wondering if you have provisions to ...","answer":"Hi Thomas, Thanks for reaching out. Please note all fundraising for this campaign must occur through the Wefunder platform. I'd be happy to share our financial model with your team for your evaluation. Generally speaking, our goal is to 2x revenue each year, putting us around $2-$2.5M in sales in 2025. Based on historical multiples in the CPG space this should give you an idea of future valuations. We only have 20% of the round still open but would be honored to have your team on board. Pleas..."}]}}}