# Execution Over Excuses, LLC (DBA) XOX Energy Drink

Become the world’s most popular brand in products that enhance people's desire to achieve success!

- Canonical URL: https://wefunder.com/xox.energy.drink
- Entity ID: wefunder:company:175285
- Last updated: 2026-06-15T23:53:58Z
- Generated at: 2026-06-16T02:10:52Z

## Quick facts
- Currently Test marketing in one 7/11 in Las Vegas.
- Developing XOX Energy Drink infused smoothie with local smoothie company
- Sugar free version under development
- Raider fans, limited edition, focused design under development

## Active fundraises
- wefunder:fundraise:135126: 4(a)(6) open (USD)

## Story
Slide 1:  XOX Energy Drink – Execution Over Excuses A High-Energy Brand Built for High-Achievers Tagline: "Execution Over Excuses" Slide 2: The Big Idea Execution Over Excuses is more than an energy drink—it’s a movement. Our brand will inspire entrepreneurs, athletes, and businesses to push past limits. Slide 3: Market Opportunity The global energy drink market is projected to reach $177 billion by 2030. The motivational apparel industry is valued at $30 billion+ annually. Slide 4: Brand Vision & Differentiation XOX Energy Drink will be the go-to fuel for those who execute without excuses. The brand will extend beyond beverages into apparel and merchandise. Slide 5: Multi-Channel Revenue Streams Energy Drink Sales – Direct-to-consumer, retail, and gyms. Apparel & Merchandise – T-shirts, hats, and accessories. Sponsorships & Events – Brand collaborations and athlete sponsorships. Slide 6: Execution Over Excuses – A Global Rallying Cry The phrase "Execution Over Excuses" will be as iconic as Nike's "Just Do It." Social media, influencer partnerships, and brand ambassadors will drive awareness. Slide 7: Product Line & Pricing Energy Drink: Retail price $3.49 per can / Wholesale price $1.75 per can. Apparel: T-shirts $25-$40, Hats $30, Hoodies $50-$80. Slide 8: Year 1-5 Energy Drink Sales Projections Year Units Sold Revenue 1 500,000 $1.75M 2 1.2M $4.2M 3 2.5M $8.7M 4 5M $17.5M 5 10M $35M Slide 9: Year 1-5 Apparel & Merchandise Revenue Year Revenue 1 $500K 2 $1.5M 3 $3M 4 $6M 5 $12M Slide 10: Total Revenue Projections (Energy Drink + Apparel) Year Total Revenue 1 $2.25M 2 $5.7M 3 $11.7M 4 $23.5M 5 $47M Slide 11: Go-To-Market Strategy Retail: Target gyms, convenience stores, and online sales. Digital Marketing: Influencers, targeted ads, and social media virality. Slide 12: Competitive Advantage Motivational Lifestyle Approach: Unlike typical energy drinks, XOX is a movement. Merchandise Expansion: Creates brand stickiness and multiple revenue streams. Slide 13: Investment Ask Seeking $50,000 to fund production, marketing, and distribution. Funds will support scaling sales, retail partnerships, and brand awareness. Slide 14: Why Invest in XOX Energy? A unique, culture-driven brand with mass appeal. Projected to reach $47M in revenue within 5 years. A rallying cry for the driven, the doers, and the disciplined. Slide 15: Closing & Contact Join us in building a billion-dollar movement. Execution Over Excuses starts now. Are you in?    Go To: https://wefunder.com/xox.energy.drink 

## Team
- Darby O Johnson, Jr (Owner)