{"data":{"type":"company_profile","id":175285,"entity_id":"wefunder:company:175285","attributes":{"canonical_url":"https://wefunder.com/xox.energy.drink","generated_at":"2026-06-16T02:10:47Z","updated_at":"2026-06-15T23:53:58Z","entity_ids":{"company":"wefunder:company:175285","slug":"wefunder:company_slug:xox.energy.drink"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-16T02:10:47Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-15T23:53:58Z","as_of":"2026-06-16T02:10:47Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-15T23:53:58Z","as_of":"2026-06-16T02:10:47Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-11-06T23:43:12Z","as_of":"2026-06-16T02:10:47Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-11-06T23:43:12Z","as_of":"2026-06-16T02:10:47Z","confidence":"medium"}}},"company":{"id":175285,"entity_id":"wefunder:company:175285","slug":"xox.energy.drink","name":"Execution Over Excuses, LLC (DBA) XOX Energy Drink","tagline":"Become the world’s most popular brand in products that enhance people's desire to achieve success!","story":"Slide 1: \u0026nbsp;XOX Energy Drink – Execution Over Excuses\u0026nbsp;A High-Energy Brand Built for High-Achievers\u0026nbsp;Tagline: \"Execution Over Excuses\"\u0026nbsp;Slide 2: The Big Idea\u0026nbsp;Execution Over Excuses is more than an energy drink—it’s a movement.\u0026nbsp;Our brand will inspire entrepreneurs, athletes, and businesses to push past limits.\u0026nbsp;Slide 3: Market Opportunity\u0026nbsp;The global energy drink market is projected to reach $177 billion by 2030.\u0026nbsp;The motivational apparel industry is valued at $30 billion+ annually.\u0026nbsp;Slide 4: Brand Vision \u0026amp; Differentiation\u0026nbsp;XOX Energy Drink will be the go-to fuel for those who execute without excuses.\u0026nbsp;The brand will extend beyond beverages into apparel and merchandise.\u0026nbsp;Slide 5: Multi-Channel Revenue Streams\u0026nbsp;Energy Drink Sales – Direct-to-consumer, retail, and gyms.\u0026nbsp;Apparel \u0026amp; Merchandise – T-shirts, hats, and accessories.\u0026nbsp;Sponsorships \u0026amp; Events – Brand collaborations and athlete sponsorships.\u0026nbsp;Slide 6: Execution Over Excuses – A Global Rallying Cry\u0026nbsp;The phrase \"Execution Over Excuses\" will be as iconic as Nike's \"Just Do It.\"\u0026nbsp;Social media, influencer partnerships, and brand ambassadors will drive awareness.\u0026nbsp;Slide 7: Product Line \u0026amp; Pricing\u0026nbsp;Energy Drink: Retail price $3.49 per can / Wholesale price $1.75 per can.\u0026nbsp;Apparel: T-shirts $25-$40, Hats $30, Hoodies $50-$80.\u0026nbsp;Slide 8: Year 1-5 Energy Drink Sales Projections\u0026nbsp;Year\u0026nbsp;Units Sold\u0026nbsp;Revenue\u0026nbsp;1\u0026nbsp;500,000\u0026nbsp;$1.75M\u0026nbsp;2\u0026nbsp;1.2M\u0026nbsp;$4.2M\u0026nbsp;3\u0026nbsp;2.5M\u0026nbsp;$8.7M\u0026nbsp;4\u0026nbsp;5M\u0026nbsp;$17.5M\u0026nbsp;5\u0026nbsp;10M\u0026nbsp;$35M\u0026nbsp;Slide 9: Year 1-5 Apparel \u0026amp; Merchandise Revenue\u0026nbsp;Year\u0026nbsp;Revenue\u0026nbsp;1\u0026nbsp;$500K\u0026nbsp;2\u0026nbsp;$1.5M\u0026nbsp;3\u0026nbsp;$3M\u0026nbsp;4\u0026nbsp;$6M\u0026nbsp;5\u0026nbsp;$12M\u0026nbsp;Slide 10: Total Revenue Projections (Energy Drink + Apparel)\u0026nbsp;Year\u0026nbsp;Total Revenue\u0026nbsp;1\u0026nbsp;$2.25M\u0026nbsp;2\u0026nbsp;$5.7M\u0026nbsp;3\u0026nbsp;$11.7M\u0026nbsp;4\u0026nbsp;$23.5M\u0026nbsp;5\u0026nbsp;$47M\u0026nbsp;Slide 11: Go-To-Market Strategy\u0026nbsp;Retail: Target gyms, convenience stores, and online sales.\u0026nbsp;Digital Marketing: Influencers, targeted ads, and social media virality.\u0026nbsp;Slide 12: Competitive Advantage\u0026nbsp;Motivational Lifestyle Approach: Unlike typical energy drinks, XOX is a movement.\u0026nbsp;Merchandise Expansion: Creates brand stickiness and multiple revenue streams.\u0026nbsp;Slide 13: Investment Ask\u0026nbsp;Seeking $50,000\u0026nbsp;to fund production, marketing, and distribution.\u0026nbsp;Funds will support scaling sales, retail partnerships, and brand awareness.\u0026nbsp;Slide 14: Why Invest in XOX Energy?\u0026nbsp;A unique, culture-driven brand with mass appeal.\u0026nbsp;Projected to reach $47M in revenue within 5 years.\u0026nbsp;A rallying cry for the driven, the doers, and the disciplined.\u0026nbsp;Slide 15: Closing \u0026amp; Contact\u0026nbsp;Join us in building a billion-dollar movement.\u0026nbsp;Execution Over Excuses starts now. 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