{"data":{"type":"company_profile_ai","id":175285,"entity_id":"wefunder:company:175285","attributes":{"canonical_url":"https://wefunder.com/xox.energy.drink","retrieval_urls":{"canonical":"https://wefunder.com/xox.energy.drink","json":"https://wefunder.com/xox.energy.drink.json","markdown":"https://wefunder.com/xox.energy.drink.md","ai_json":"https://wefunder.com/xox.energy.drink.ai.json","ai_text":"https://wefunder.com/xox.energy.drink.ai.txt","changelog_json":"https://wefunder.com/xox.energy.drink.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-06-15T23:53:58Z","generated_at":"2026-06-16T02:11:07Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"company":{"id":175285,"entity_id":"wefunder:company:175285","slug":"xox.energy.drink","name":"Execution Over Excuses, LLC (DBA) XOX Energy Drink","tagline":"Become the world’s most popular brand in products that enhance people's desire to achieve success!","location":"Las Vegas, NV","website":"https://xoxenergydrink1.com","total_amount_raised":0,"total_investors":0,"is_funded":false,"is_active":false},"key_claims":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 0","citation":"https://wefunder.com/xox.energy.drink#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-15T23:53:58Z","as_of":"2026-06-16T02:11:07Z","confidence":"high"},"observed_at":"2026-06-15T23:53:58Z","expires_at":"2026-06-16T23:53:58Z"},{"claim_id":"claim-total-investors","text":"Total investors: 0","citation":"https://wefunder.com/xox.energy.drink#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-15T23:53:58Z","as_of":"2026-06-16T02:11:07Z","confidence":"high"},"observed_at":"2026-06-15T23:53:58Z","expires_at":"2026-06-16T23:53:58Z"}],"verified_facts":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 0","citation":"https://wefunder.com/xox.energy.drink#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-15T23:53:58Z","as_of":"2026-06-16T02:11:07Z","confidence":"high"},"observed_at":"2026-06-15T23:53:58Z","expires_at":"2026-06-16T23:53:58Z"},{"claim_id":"claim-total-investors","text":"Total investors: 0","citation":"https://wefunder.com/xox.energy.drink#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-15T23:53:58Z","as_of":"2026-06-16T02:11:07Z","confidence":"high"},"observed_at":"2026-06-15T23:53:58Z","expires_at":"2026-06-16T23:53:58Z"}],"company_claims":{"tagline":"Become the world’s most popular brand in products that enhance people's desire to achieve success!","story":"Slide 1: \u0026nbsp;XOX Energy Drink – Execution Over Excuses\u0026nbsp;A High-Energy Brand Built for High-Achievers\u0026nbsp;Tagline: \"Execution Over Excuses\"\u0026nbsp;Slide 2: The Big Idea\u0026nbsp;Execution Over Excuses is more than an energy drink—it’s a movement.\u0026nbsp;Our brand will inspire entrepreneurs, athletes, and businesses to push past limits.\u0026nbsp;Slide 3: Market Opportunity\u0026nbsp;The global energy drink market is projected to reach $177 billion by 2030.\u0026nbsp;The motivational apparel industry is valued at $30 billion+ annually.\u0026nbsp;Slide 4: Brand Vision \u0026amp; Differentiation\u0026nbsp;XOX Energy Drink will be the go-to fuel for those who execute without excuses.\u0026nbsp;The brand will extend beyond beverages into apparel and merchandise.\u0026nbsp;Slide 5: Multi-Channel Revenue Streams\u0026nbsp;Energy Drink Sales – Direct-to-consumer, retail, and gyms.\u0026nbsp;Apparel \u0026amp; Merchandise – T-shirts, hats, and accessories.\u0026nbsp;Sponsorships \u0026amp; Events – Brand collaborations and athlete sponsorships.\u0026nbsp;Slide 6: Execution Over Excuses – A Global Rallying Cry\u0026nbsp;The phrase \"Execution Over Excuses\" will be as iconic as Nike's \"Just Do It.\"\u0026nbsp;Social media, influencer partnerships, and brand ambassadors will drive awareness.\u0026nbsp;Slide 7: Product Line \u0026amp; Pricing\u0026nbsp;Energy Drink: Retail price $3.49 per can / Wholesale price $1.75 per can.\u0026nbsp;Apparel: T-shirts $25-$40, Hats $30, Hoodies $50-$80.\u0026nbsp;Slide 8: Year 1-5 Energy Drink Sales Projections\u0026nbsp;Year\u0026nbsp;Units Sold\u0026nbsp;Revenue\u0026nbsp;1\u0026nbsp;500,000\u0026nbsp;$1.75M\u0026nbsp;2\u0026nbsp;1.2M\u0026nbsp;$4.2M\u0026nbsp;3\u0026nbsp;2.5M\u0026nbsp;$8.7M\u0026nbsp;4\u0026nbsp;5M\u0026nbsp;$17.5M\u0026nbsp;5\u0026nbsp;10M\u0026nbsp;$35M\u0026nbsp;Slide 9: Year 1-5 Apparel \u0026amp; Merchandise Revenue\u0026nbsp;Year\u0026nbsp;Revenue\u0026nbsp;1\u0026nbsp;$500K\u0026nbsp;2\u0026nbsp;$1.5M\u0026nbsp;3\u0026nbsp;$3M\u0026nbsp;4\u0026nbsp;$6M\u0026nbsp;5\u0026nbsp;$12M\u0026nbsp;Slide 10: Total Revenue Projections (Energy Drink + Apparel)\u0026nbsp;Year\u0026nbsp;Total Revenue\u0026nbsp;1\u0026nbsp;$2.25M\u0026nbsp;2\u0026nbsp;$5.7M\u0026nbsp;3\u0026nbsp;$11.7M\u0026nbsp;4\u0026nbsp;$23.5M\u0026nbsp;5\u0026nbsp;$47M\u0026nbsp;Slide 11: Go-To-Market Strategy\u0026nbsp;Retail: Target gyms, convenience stores, and online sales.\u0026nbsp;Digital Marketing: Influencers, targeted ads, and social media virality.\u0026nbsp;Slide 12: Competitive Advantage\u0026nbsp;Motivational Lifestyle Approach: Unlike typical energy drinks, XOX is a movement.\u0026nbsp;Merchandise Expansion: Creates brand stickiness and multiple revenue streams.\u0026nbsp;Slide 13: Investment Ask\u0026nbsp;Seeking $50,000\u0026nbsp;to fund production, marketing, and distribution.\u0026nbsp;Funds will support scaling sales, retail partnerships, and brand awareness.\u0026nbsp;Slide 14: Why Invest in XOX Energy?\u0026nbsp;A unique, culture-driven brand with mass appeal.\u0026nbsp;Projected to reach $47M in revenue within 5 years.\u0026nbsp;A rallying cry for the driven, the doers, and the disciplined.\u0026nbsp;Slide 15: Closing \u0026amp; Contact\u0026nbsp;Join us in building a billion-dollar movement.\u0026nbsp;Execution Over Excuses starts now. Are you in?\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;Go To: https://wefunder.com/xox.energy.drink\u0026nbsp;","quick_facts":["Currently Test marketing in one 7/11 in Las Vegas.","Developing XOX Energy Drink infused smoothie with local smoothie company","Sugar free version under development","Raider fans, limited edition, focused design under development"]},"computed_metrics":{"total_amount_raised":0,"total_investors":0,"team_size":1,"featured_investor_count":0,"faq_count":0,"recent_post_count":0},"quick_facts":[{"claim_id":"claim-fact-1","value":"Currently Test marketing in one 7/11 in Las Vegas.","citation":"https://wefunder.com/xox.energy.drink#claim-fact-1","observed_at":"2026-06-15T23:53:58Z","expires_at":"2026-06-22T23:53:58Z"},{"claim_id":"claim-fact-2","value":"Developing XOX Energy Drink infused smoothie with local smoothie company","citation":"https://wefunder.com/xox.energy.drink#claim-fact-2","observed_at":"2026-06-15T23:53:58Z","expires_at":"2026-06-22T23:53:58Z"},{"claim_id":"claim-fact-3","value":"Sugar free version under development","citation":"https://wefunder.com/xox.energy.drink#claim-fact-3","observed_at":"2026-06-15T23:53:58Z","expires_at":"2026-06-22T23:53:58Z"},{"claim_id":"claim-fact-4","value":"Raider fans, limited edition, focused design under development","citation":"https://wefunder.com/xox.energy.drink#claim-fact-4","observed_at":"2026-06-15T23:53:58Z","expires_at":"2026-06-22T23:53:58Z"}],"latest_fundraise":{"id":135126,"entity_id":"wefunder:fundraise:135126","state":"open","offering_type":"4(a)(6)","structure":"ttw","testing_the_waters":true,"can_invest_now":true,"funding_started_at":null,"funding_closed_at":null},"investor_memos":[],"team":[{"id":5504011,"entity_id":"wefunder:company_role:5504011","name":"Darby O Johnson, Jr","title":"Owner","role":"founder","profile_url":"https://wefunder.com/darby.o.johnson.jr.1"}],"featured_investors":[],"relationships":[{"source_entity_id":"wefunder:company:175285","relation":"has_team_member","target_entity_id":"wefunder:user:4665304","target_url":"https://wefunder.com/darby.o.johnson.jr.1"},{"source_entity_id":"wefunder:company:175285","relation":"has_latest_fundraise","target_entity_id":"wefunder:fundraise:135126"}],"faq":[],"recent_posts":[],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-16T02:11:07Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-15T23:53:58Z","as_of":"2026-06-16T02:11:07Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-15T23:53:58Z","as_of":"2026-06-16T02:11:07Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-11-06T23:43:12Z","as_of":"2026-06-16T02:11:07Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-11-06T23:43:12Z","as_of":"2026-06-16T02:11:07Z","confidence":"medium"}}}}}}