Company Profile (AI Text)
Name: Wild Rye
Canonical URL: https://wefunder.com/wild.rye
Updated at: 2026-06-03T15:15:19Z

Tagline: Beautifully designed technical apparel to empower women in the outdoors : a brand built to last

Key claims:
- Total raised on Wefunder: 636522 | citation: https://wefunder.com/wild.rye#claim-total-raised
- Total investors: 543 | citation: https://wefunder.com/wild.rye#claim-total-investors

Verified facts:
- Total raised on Wefunder: 636522 | observed_at: 2026-06-03T15:15:19Z | expires_at: 2026-06-04T15:15:19Z
- Total investors: 543 | observed_at: 2026-06-03T15:15:19Z | expires_at: 2026-06-04T15:15:19Z

Computed metrics:
- total_amount_raised: 636522
- total_investors: 543
- team_size: 3
- featured_investor_count: 8
- faq_count: 5
- recent_post_count: 10

Quick facts:
- $5.3M projected in 2026 | $9mm in revenue and profitability in 2027 (projections not guaranteed) | citation: https://wefunder.com/wild.rye#claim-fact-1
- Featured in Forbes, Wall Street Journal, Outside, Women's Health, New York Magazine, and more | citation: https://wefunder.com/wild.rye#claim-fact-2
- Certified B Corp & 97% of product line consists of majority recycled or preferred materials | citation: https://wefunder.com/wild.rye#claim-fact-3
- Sold in every REI, evo, and Title Nine door & 75+ specialty retailers, for a total of 300 doors | citation: https://wefunder.com/wild.rye#claim-fact-4
- Repeat customer rate is 43%, indicating once people find us, they love us. | citation: https://wefunder.com/wild.rye#claim-fact-5
- Since launching snow outerwear, Wild Rye's AOV (average order value) has increased by more than 40% | citation: https://wefunder.com/wild.rye#claim-fact-6
- CEO & Founder Named Outdoor Retailer Emerging Leader of the Year in 2023 | citation: https://wefunder.com/wild.rye#claim-fact-7
- All-women team of outdoorswomen. We are both Wild Rye's customers and creators | citation: https://wefunder.com/wild.rye#claim-fact-8

FAQ:
- Q: What motivated them to move to location with higher taxes and cost of doing business? I saw where moved or opened something in California?
  A: Hi Tish - you might have seen that we were originally founded in California, but we moved out of California at the end of 2018. We're now Delaware Corp and physically located in Idaho. Thanks!
- Q: Do you see this fund raise as getting you to break-even or a step on the journey of building to a scale where that's possible? Would be helpful to understand what the catalysts are for reaching that point. Looking forward to learning more on 7/22.
  A: Hi Julie - thank you for the thoughtful question. We see this as a big step towards breakeven, but with the expectation that we will need to raise additional capital to fully cross that hurdle to consistent profitability. Let me know if I can answer any additional questions.
- Q: What's the window for the opportunity to contribute/participate? Does the Wefunder campaign close at a certain date?
  A: Hey Andrea! Thanks for joining today. Our goal is to close by the end of August, but no firm close date at this point!
- Q: Earlier I saw that investing in Wild Rye on wefunder allows me to buy Wild Rye products at a discount. However somehow I can no longer find such statements on the wefunder page. Are such discounts still available for investors?
  A: Hey Jojo - yes! That's true. It depends on the investment level, but we'll be fulfilling discount codes to investors soon. The levels should still be visible on the campaign page!
- Q: What is your strategy to provide a Return to Investors? Are you looking to go Public or be Acquired by a larger Apparel Company?
  A: Thanks for your patience, Bruce! Most likely we'll exit via an acquisition or a PE raise. Please let me know if I can answer any additional questions.

Recent posts:
- May was a big one at Wild Rye. (2026-05-29T18:26:18Z) https://wefunder.com/feed/328775
- Wild Rye Community Update | Q1 2026 (2026-05-08T18:17:55Z) https://wefunder.com/feed/318909
- Spring/Summer 2026 Launch (2026-03-04T22:34:44Z) https://wefunder.com/feed/184438
- 2025: A Year of Resilience & Real Momentum (2026-02-13T19:37:25Z) https://wefunder.com/feed/258746
- Happy Holidays, Wild Rye 2025 wrap: (2025-12-23T16:54:04Z) https://wefunder.com/feed/235264
- Wild Rye on ABC Live talking SCOTUS Tariff Case (2025-11-06T19:33:52Z) https://wefunder.com/feed/217104
- Wild Rye Outerwear is Here! (2025-10-02T15:33:57Z) https://wefunder.com/feed/193658
- Wild Rye Limted Edition "UNISEXY" launch (2025-08-21T15:05:50Z) https://wefunder.com/feed/184969
- It's our Birthday! Wild Rye is NINE! (2025-08-05T20:31:13Z) https://wefunder.com/feed/184440
- Fast Trails, Rad Humans & Cold Beers: The Wild Rye Way (2025-07-29T01:50:48Z) https://wefunder.com/feed/184183