{"data":{"type":"company_profile_ai","id":48751,"entity_id":"wefunder:company:48751","attributes":{"canonical_url":"https://wefunder.com/wehrloom.honey","retrieval_urls":{"canonical":"https://wefunder.com/wehrloom.honey","json":"https://wefunder.com/wehrloom.honey.json","markdown":"https://wefunder.com/wehrloom.honey.md","ai_json":"https://wefunder.com/wehrloom.honey.ai.json","ai_text":"https://wefunder.com/wehrloom.honey.ai.txt","changelog_json":"https://wefunder.com/wehrloom.honey.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-07-10T05:00:20Z","generated_at":"2026-07-10T16:54:40Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"company":{"id":48751,"entity_id":"wefunder:company:48751","slug":"wehrloom.honey","name":"Wehrloom Honey \u0026 Meadery","tagline":"Honey Wine, Re-Discovered","elevator_pitch":"We're beekeepers, whose focus has shifted to making Mead. We maintain hundreds of hives of our own and support hundreds more through contract. We manufacture an entire line of skin care products. And last but certainly not least, we're accomplished mead makers. Making delicious beverages from the honey we collect is our passion.","location":"Robbinsville, NC","website":"https://www.wehrloom.com","total_amount_raised":107000,"total_investors":118,"is_funded":true,"is_active":true},"key_claims":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 107000","citation":"https://wefunder.com/wehrloom.honey#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-07-10T05:00:20Z","as_of":"2026-07-10T16:54:40Z","confidence":"high"},"observed_at":"2026-07-10T05:00:20Z","expires_at":"2026-07-11T05:00:20Z"},{"claim_id":"claim-total-investors","text":"Total investors: 118","citation":"https://wefunder.com/wehrloom.honey#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-07-10T05:00:20Z","as_of":"2026-07-10T16:54:40Z","confidence":"high"},"observed_at":"2026-07-10T05:00:20Z","expires_at":"2026-07-11T05:00:20Z"}],"verified_facts":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 107000","citation":"https://wefunder.com/wehrloom.honey#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-07-10T05:00:20Z","as_of":"2026-07-10T16:54:40Z","confidence":"high"},"observed_at":"2026-07-10T05:00:20Z","expires_at":"2026-07-11T05:00:20Z"},{"claim_id":"claim-total-investors","text":"Total investors: 118","citation":"https://wefunder.com/wehrloom.honey#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-07-10T05:00:20Z","as_of":"2026-07-10T16:54:40Z","confidence":"high"},"observed_at":"2026-07-10T05:00:20Z","expires_at":"2026-07-11T05:00:20Z"}],"company_claims":{"tagline":"Honey Wine, Re-Discovered","elevator_pitch":"We're beekeepers, whose focus has shifted to making Mead. We maintain hundreds of hives of our own and support hundreds more through contract. We manufacture an entire line of skin care products. And last but certainly not least, we're accomplished mead makers. Making delicious beverages from the honey we collect is our passion.","story":"Over the past nine years, Wehrloom has grown from our walkout basement\u0026nbsp;into a manufacturing facility and\u0026nbsp;retail store\u0026nbsp;where we harvest and package honey, produce a full line of skin care products, beeswax candles, and are a “winery” focusing on mead.First two hives 2011; Our hives today, 2019Selection of bottled meads.Why our mead sales are heading off the chartsWe realized that most customers come in\u0026nbsp;with an assumption that mead is\u0026nbsp;thick, sweet, and super high in alcohol content, but\u0026nbsp;our meads are different. Dry, lightly carbonated and full of unique flavor combinations, we are able to offer a refreshing retreat. Upon hitting the shelves in spring of 2017, we found ourselves in a constant race to keep up with demand.\u0026nbsp;With projected growth of almost 40% this year, we feel it’s the product to focus on and bring to market in downtown Asheville.How we turn honey into money...Honey is an expensive commodity. Brewers love to use it, but hate the cost. That's where being a beekeeper has a great value. We have access to honey that most don't. But what if you could add some of the purest\u0026nbsp;mountain water to your honey and sell it for even more. At Wehrloom we're able to add 440% to the value of our most expensive\u0026nbsp;raw material, honey,\u0026nbsp;with a little fermentation magic and end up with a wonderful gluten-free adult beverage.\u0026nbsp;Selection of local honey.Our Next Steps...Wehrloom Honey and Meadery\u0026nbsp;is bringing the first taproom dedicated to serving mead\u0026nbsp;to downtown\u0026nbsp;Asheville in 2020. With it’s thriving community, vibrant downtown, and easy access to the wonderful Southern Appalachians, we feel like it’s already home.\u0026nbsp;Use of FundsMost of the Funds will be used to scale production of our products. This will involve purchase of equipment, raw materials, and packaging to get us ready for increased sales. We'll also need to upfit our existing space and hire new employees.Market Growth and OpportunitiesBecause our products appeal to both craft beer and cider drinkers we feel we can win market share from both of these growing categories. We feel our customers are aware of what they put in their bodies and are looking for a premium gluten-free beverage.But wait, what's Mead?Well, we’re glad you asked. While it’s one of the world's oldest fermented beverages, we’re not planning on serving anything dated. Our take on Mead is something new, something refreshing. We’ve pushed the boundaries and created a group of beverages that blurs the lines between beer and wine. Our mead is closest in character to cider and shares its gluten-free qualities, but not as sweet, and with a wider range of flavors. Instead of fermenting apples, we're fermenting honey.\u0026nbsp;Our meads tend to present as light on the palate with a distinctive nose and like the rest of our product line are made using the most wholesome, natural ingredients possible. We are able to offer a product that’s unique, yet approachable. One that has the ability to appeal to a wide range of customers, both beer lovers and wine connoisseurs. And most importantly, one that has patrons coming back for more.Non-Negotiables...These are the values that are important to us, that we’re not willing to budge on.1.\u0026nbsp;We want to retain control of the company and continue to push it in the direction we envisioned. It’s not that we don’t want ideas or feedback, we absolutely do. We’re passionate about Wehrloom and want to see it “bee” it’s best.2.\u0026nbsp;We need to pay our employees a living wage and treat them well. Everyone deserves an opportunity to thrive not just survive.3.\u0026nbsp;We will not use any artificial flavors or colorings. We take pride in offering a high quality products. From our experience it takes high quality ingredients to make high quality finished products. Even if it costs a little more and makes our margins a little smaller, it’s part of what our brand represents.4.\u0026nbsp;We feel it’s necessary to continue to support local beekeepers and ensure that our main ingredient, honey, comes from this region.5.\u0026nbsp;We will continue to support rural communities, like Robbinsville, and keep production of our products in these areas, providing jobs where they’re most needed.6.\u0026nbsp;We love nature and the environment. We have children and want them to have this beauty around them when they grow up. As such, we’re dedicated to keeping a check on waste production, recycling, reusing, and using clean energy whenever possible.Wehrloom - AVLImagine walking into our Asheville location. As you come in you realize the walls are lined with images of the forest. Colorful bee boxes support the bar tops and make up displays and shelving, giving a similar feel to our flagship Robbinsville location. We want you to have a small escape from the city and be able to sit back and enjoy a nice glass of mead in the woods with us. Digital mockup of AVL taproomWhat if our customers could participate?We believe the best marketing is the kind that doesn’t feel like marketing, but makes you feel included. As such, part of our marketing strategy is to get customers excited about the creation of new and exciting flavors. We plan to invite all mug club members to sign up for a once a month mead making event at our Asheville location. We’ll bring some carboys and explore new flavor combination, and be there more as facilitators. We want the participants to have the final say. Who knows, maybe our next production mead will be born out of one of these events. Either way, most are going to come back and bring their friends to try the beverages they helped create.","quick_facts":["$1M+ in lifetime revenue.","25K+ customers, growing 22% year over year.","Sold in 50+ locations in Western North Carolina.","Mead is the next big craft beverage, with a new meadery opening every 3 days nationwide.","Opening Asheville's first taproom dedicated to serving mead.","Honeybee apiary with over 9 years experience."]},"computed_metrics":{"total_amount_raised":107000,"total_investors":118,"team_size":5,"featured_investor_count":0,"faq_count":5,"recent_post_count":0},"quick_facts":[{"claim_id":"claim-fact-1","value":"$1M+ in lifetime revenue.","citation":"https://wefunder.com/wehrloom.honey#claim-fact-1","observed_at":"2026-07-10T05:00:20Z","expires_at":"2026-07-17T05:00:20Z"},{"claim_id":"claim-fact-2","value":"25K+ customers, growing 22% year over year.","citation":"https://wefunder.com/wehrloom.honey#claim-fact-2","observed_at":"2026-07-10T05:00:20Z","expires_at":"2026-07-17T05:00:20Z"},{"claim_id":"claim-fact-3","value":"Sold in 50+ locations in Western North Carolina.","citation":"https://wefunder.com/wehrloom.honey#claim-fact-3","observed_at":"2026-07-10T05:00:20Z","expires_at":"2026-07-17T05:00:20Z"},{"claim_id":"claim-fact-4","value":"Mead is the next big craft beverage, with a new meadery opening every 3 days nationwide.","citation":"https://wefunder.com/wehrloom.honey#claim-fact-4","observed_at":"2026-07-10T05:00:20Z","expires_at":"2026-07-17T05:00:20Z"},{"claim_id":"claim-fact-5","value":"Opening Asheville's first taproom dedicated to serving mead.","citation":"https://wefunder.com/wehrloom.honey#claim-fact-5","observed_at":"2026-07-10T05:00:20Z","expires_at":"2026-07-17T05:00:20Z"},{"claim_id":"claim-fact-6","value":"Honeybee apiary with over 9 years experience.","citation":"https://wefunder.com/wehrloom.honey#claim-fact-6","observed_at":"2026-07-10T05:00:20Z","expires_at":"2026-07-17T05:00:20Z"}],"latest_fundraise":{"id":28604,"entity_id":"wefunder:fundraise:28604","state":"successful","offering_type":"4(a)(6)","structure":"revenue_share","testing_the_waters":false,"can_invest_now":false,"funding_started_at":"2019-11-15T22:18:19Z","funding_closed_at":"2020-01-17T05:01:51Z"},"investor_memos":[],"team":[{"id":742277,"entity_id":"wefunder:company_role:742277","name":"Aron Wehr","title":"Co-Founder, Head Mead Maker","role":"founder","profile_url":"https://wefunder.com/aronwehr"},{"id":742983,"entity_id":"wefunder:company_role:742983","name":"Jessica Wehr","title":"Co-Founder","role":"founder"},{"id":742985,"entity_id":"wefunder:company_role:742985","name":"Rae Adams","title":"Future Manager at Wehrloom-Asheville","role":"employee"},{"id":743540,"entity_id":"wefunder:company_role:743540","name":"Garrett Corsair","title":"Production Manager @ Wehrloom - Robbinsville","role":"employee"},{"id":743541,"entity_id":"wefunder:company_role:743541","name":"Eric DeTorres","title":"Assistant Mead Maker @ Wehrloom - Robbinsville","role":"employee"}],"featured_investors":[],"relationships":[{"source_entity_id":"wefunder:company:48751","relation":"has_team_member","target_entity_id":"wefunder:user:292126","target_url":"https://wefunder.com/aronwehr"},{"source_entity_id":"wefunder:company:48751","relation":"has_team_member","target_entity_id":"wefunder:company_role:742983"},{"source_entity_id":"wefunder:company:48751","relation":"has_team_member","target_entity_id":"wefunder:company_role:742985"},{"source_entity_id":"wefunder:company:48751","relation":"has_team_member","target_entity_id":"wefunder:company_role:743540"},{"source_entity_id":"wefunder:company:48751","relation":"has_team_member","target_entity_id":"wefunder:company_role:743541"},{"source_entity_id":"wefunder:company:48751","relation":"has_latest_fundraise","target_entity_id":"wefunder:fundraise:28604"}],"faq":[{"question":"What are your 1 year , 3 years, and 5 years plans? (EX. Stores?) Will there be other refreshments/product being made in the long term to support company growth?","answer":"Alexander, Thanks for the great question. Our first year involves opening a retail storefront and taproom in Downtown Asheville. This is a big step, but one we're totally prepared to take on. By year 3, we want to see a similar storefront and taproom in Atlanta. By year 5 we feel the sky is the limit. Honestly, our remote location has one key advantage that most businesses in the region don't capitalize on. We're 3 hours in the middle of nowhere, but that also means we're 3 hours from everywh..."},{"question":"Would you ever do a kiosk in a mall type setting or a truck for mobility into like a farmers market type thing? Lowers the monetary aspect a lot...","answer":"Malls in this area are dying and becoming more like ghost towns, so I think the kiosk for us would not be a good venue. I think our real advantage is getting the opportunity to connect more one on one with customers. Education for a new and unique beverage like ours is super important. The van for mobility on the other hand is a must. It's part of our plan to lease a van, not only for delivery of our products to Asheville, but to allow us to participate in beer and wine festivals. Again we fe..."},{"question":"Curious as to why you chose to go with revenue share and not equity for investors ?","answer":"I guess the reasoning is two fold. One, we don't feel we need a ton of capital to make this expansion possible. We have most of the infrastructure in place already and only need to expand our cellaring capacity to be able to make more mead. While having an abundance of money available could have some benefit, we feel running lean and staying on top of controlling costs is a far better option that leads to a more controllable growth strategy. Two, we don't see ourselves as growing this company..."},{"question":"how do i look at my acccount","answer":"I believe there is a picture in the top right of the page and when you scroll over it a menu pops up allowing you to see your profile and investments, etc. See if that doesn't get what you're looking for and if not I'll find out. Thanks!"},{"question":"Wholesome. When do you expect to be operating in Asheville? Is part of the wefunder funding for the operating licensures?","answer":"Great questions Mark. We plan to open our doors in Asheville around March of next year. We feel this is an ambitious timeline, but gives us enough time to complete the buildout and begin scaling production. We anticipate serving 3X as many customers in Asheville as we do in our current location (or maybe more) and believe the biggest need will be having more products available. As such, almost all of the funds from our WeFunder raise will be used to purchase equipment and raw materials to fac..."}],"recent_posts":[],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-07-10T16:54:40Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-07-10T05:00:20Z","as_of":"2026-07-10T16:54:40Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-07-10T05:00:20Z","as_of":"2026-07-10T16:54:40Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-07-10T16:54:40Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-07-10T16:54:40Z","confidence":"medium"}}}}}}