# Viveka

Scalable SaaS platform empowering personal development through coaching

## Elevator pitch
1. B2C: Viveka connects companies and individuals to coaches. Services are 100% conducted through the site, with calendar integrations, WebRTC video technology, as well as automated reminders and notifications for client accountability. 2. B2B: We provide companies with a complete HCM SaaS solution to effectively fulfil on and measure all training demands. Companies can utilize our software for inhouse training requirements, as well as access our vetted experts in training and wellbeing.

- Canonical URL: https://wefunder.com/viveka
- Entity ID: wefunder:company:70773
- Last updated: 2026-06-22T05:03:13Z
- Generated at: 2026-06-23T04:38:33Z

## Quick facts
- 300% growth in the last 6 months. 2 SaaS solutions to trigger exponential recurring revenue growth
- $360B total addressable market. Growing at >7% per year
- 2,000 coaches active on platform. 20,000 coaches accessible
- New enterprise SaaS product launch in Q3 2021 - currently 90% completed. IP developed in-house
- CEO won Female Entrepreneur of the Year at 2018 StartCon
- Executive team w/ 100+ years experience in tech and marketing
- Board of Advisors with 150+ years experience
- Featured in Forbes, Yahoo! Finance, Global Newswire and Coaching Life Magazine

## Active fundraises
- wefunder:fundraise:38056: 4(a)(6) successful (USD)

## Story
Our Vision is to Make Transformational Learning Experiences Available to BillionsHelp us raise $1 million to add rocket fuel to our growth and join us on our journey of success. We developed all IP on our own dime and are now ready to scale a high in demand product into the corporate sector. The time is now - COVID is accelerating the need for personal and professional development. Hear what Angels & Entrepreneurs have to say about Viveka.  Introducing V-Coach and V-Corp After a year of unprecedented challenges, people around the world are going through life-changing transitions. Now more than ever, coaches are vital to the professional development and personal growth of individuals and employees. The demand for life coaching is increasing exponentially, 40% of Fortune 500 companies already offer executive coaching to their leaders and 63% of organizations are seeing higher revenue and income growth due to coaching.Viveka brings transparency, structure and automation to the unregulated coaching industry with 2 SaaS solutions: V-Coach and V-Corp. Our all-in-one solutions pair companies and individuals with coaches and streamline the process for an effortless, professional and consistent experience.V-Coach features calendar integration, automated client communication, an accountability tracker, live chat and built-in video communications. We successfully launched V-Coach in October 2020 and have almost 2,000 coaches from around the world on the Viveka platform. V-Corp supports HR teams to administer the end-to-end coaching process with a fully customizable, white-labelled curriculum builder, centralized budget and invoice management, as well as a dashboard for reporting. V-Corp is in its final testing and set to launch in Q3 2021.The Market is Huge and HungryIn a $360 billion addressable market, and growing, Viveka stands out as the only platform that offers individuals and enterprises an expansive database of coaches worldwide, as well as SaaS technology to fulfill all training on site, centralized curriculum and budget management. We Have a Clear Competitive AdvantageOur secret sauce lies in the combination of our SaaS solutions, AI, global reach, and an easy-to-use marketplace providing a full service solution for companies and coaches - setting us ahead of the competition in a category of our own. The choice to join Viveka becomes a no-brainer as our model rewards all parties involved. We have vetted experts for every kind of service—from career, to mindfulness, to leadership—and our SaaS takes the legwork out of the administrative tasks for both HR teams and coaches.Our MMR Has Grown 300% in 6 Months Our growth is backed by a robust business model, a multi-channel marketing approach, and a multi-faceted competitive advantage. Viveka’s value proposition provides clients and companies a holistic and effortless approach to learning and development.* These are forward-looking projections that cannot be guaranteed We Have a Solid Roadmap for the Future We are backing up our growth strategy with a solid roadmap for the future. By investing now, you’ll get in at our current valuation ahead of these game-changing landmarks. Invest today for a piece of tomorrow.Our Team Knows How to Innovate, Scale and Exit With over 100 years of combined experience, our team and advisory board have the collective expertise to continue Viveka’s trajectory as a market leader and exit successfully.Our CEO has 20+ years of global strategy, management, and coaching experience and won Female Entrepreneur of the Year. And our CTO & CIO have 30+ years of tech, consulting, and design thinking experience. Our marketing team has 20+ years of global experience, engaging communities online and around the world. Viveka in the NewsWhat Industry Leaders Say Since launching our new marketplace in March 2020, we’ve signed up 2,000 coaches and generated $110K in ARR. See what these well-renowned industry leaders have to say:One Great Investment, Many Ways to Invest For more information about our business model and go to market strategy, please see the investor deck below. In addition to credit card payments and wire transfers, did you know you can use your Alto IRA to invest in Wefunder campaigns? See our step-by-step guide hereA Message from the CEOThis effort comes from my own journey of personal and professional growth - I have seen firsthand how coaching can transform lives and have made it my life’s purpose to give billions of people access to transformational experiences. Together with our extraordinary team we are bringing this vision to fruition. I’m looking forward to having you join me.Welcome to Viveka!Katja KempeFounder and CEOViveka

## FAQ
1. **Hi Viveka Team, Congrats on the success so far. I like that you're in the education space, an industry that has been extremely resistant to technology transformation. One of my readers passed along your deal to me and asked for my thoughts. I’ve written a first pass of a deal ...**
   - Hi Muhan, Thank you for your interest in our seed round and submitting your queries, I am more than happy to answer these. 1. Our valuation of $8.5M is based on the below factors, I have noted a comparison to Coursalytics in brackets: - B2C product market fit established with 1,500 coaches signed up to marketplace and enrolled in coach SaaS successfully developed and rolled out Oct 2020 (according to your analysis Coursalytics did not have products in the market) - B2B SaaS product in final d...
2. **Hi Katja, one of my readers told me about your deal, and I'm considering writing an analysis about it! Would you like to talk about your company in an episode of our podcast? If that's of interest to you, please reach out to me through the contact form on our website! Looking ...**
   - Hi Manuel, Thanks for interest in writing an analysis about our deal on Angel Notes. Yes of course, we are interested, I will reach out via angelnotes.co - alternatively, here is my email katja@viveka.world. Kind regards, Katja Kempe CEO & Founder
3. **Quick question: So what's the early bird term? after 200k would the valuation cap be 8.5m? Asking because on the SEC filing here https://www.sec.gov/Archives/edgar/data/1842971/000167025421000144/document_4.pdf it only shows 7.5m as the valuation cap**
   - Hi Zee, Thanks for your enquiry. Yes, that is correct, we are offering a $7.5M cap to incentivise early bird investments for the first $200k. After that the valuation cap is $8.5M. We look forward to welcoming you to the investor team. Let us know if you have any other queries. Kind regards, Katja Kempe CEO & Founder
4. **Hi Katja - I am looking to become an Investor and will also a client as I am searching for a coach. I have 2 questions. 1. If I invest $1,000, would I still receive the 1hr coaching session that is included with a $500 investment? 2. Who can I reach out to within Viveka to det...**
   - Hi James, thank you for your interest in investing Viveka. Yes, you will still receive a 1 hour free coaching call and can reach out to me personally or our team at info@viveka.world for guidance on your coach selection. Kind regards, Katja Kempe.
5. **Hello Team Viveka, You mentioned your core business is defined by B2B subscriptions and commissions from coach placements (>65% of revenue). What is the remaining source of revenue now and how will these sources of revenue compare as Viveka grows? How much will B2C contribu...**
   - Hi Roger, Great question - our business model revenue split is as below: 41% Corporate Commissions 24% Corporate Subscriptions 6% Coach Subscriptions 4% B2C Commissions 13% Events (Tickets, Speaker Split & Sponsorship) 7% Viveka Products 5% Affiliate Marketing Our preferred coaches will be referred to corporations and all coaches have access to B2C marketing opportunities. Preferred coach annual memberships $297 Classic coach annual memberships $97 Let me know if you have any other querie...

## Team
- Katja Kempe (CEO & Founder )
- Bobby Spencer (CTO, Chief Technology Officer)
- Johannes Riedl (CIO Chief Innovation Officer)
- Kuntal Warwick (CMO Chief Marketing Officer)
- AJ Maxwell (Sales Leader)
- Ralf Hirt (Growth Advisor)

## Recent posts
- Get an Inside Peak of V-Corp... (2021-07-23T15:51:28Z)
- V-Corp Early Access for Companies is Here! (2021-07-21T18:12:56Z)
- Announcing Our New CMO - Viveka welcomes Kuntal Warwick to the team! (2021-06-02T21:08:05Z)
- Join Us Live: This Friday April 9th 2021 @ 12pm PST Investor presentation from our CEO Katja Kempe - followed by Q&A (2021-04-07T22:17:23Z)
- Neil Patel's A&E Network Provides Feedback On Viveka (2021-03-29T20:42:24Z)
- Take a look at this video to discover the WHY behind Viveka... (2021-03-22T23:01:13Z)

## Q&A
- Q: Hi Katja, one of my readers told me about your deal, and I'm considering writing an analysis about it! Would you like to talk about your company in an episode of our podcast? If that's of interest to you, please reach out to me through the contact form on our website! Looking forward to hearing from you. Sincerely, Manuel https://www.angelnotes.co
  - A: Hi Manuel, Thanks for interest in writing an analysis about our deal on Angel Notes. Yes of course, we are interested, I will reach out via angelnotes.co - alternatively, here is my email katja@viveka.world. Kind regards, Katja Kempe CEO & Founder
- Q: Hi Katja, I am just seeking information about claiming rewards. I have also sent you a message via the website. Kind regards Hamish
  - A: Thanks Hamish - we sent you an email on Aug 8, 2021 to claim your reward to your registered email address.
- Q: Hi, I like the model a lot and at least at first glance your site looks like it is easy to navigate and provides a high quality impression. My concern is the number is similar sites, and understanding how you will "win". How are coaches doing - do you have any numbers on how much revenue preferred coaches are booking through the site? Also, what is revenue YTD in 2021 and your likely runway now that you can to some degree predict what will be raised (being conservative about growth)? Finally, what are some YTD numbers and do they back the 1.4M revenue projection? What are they pointing to for EOY net? Thanks!
  - A: Hi Alan, Thank you for your queries and we are glad to hear you are impressed by the site. Our new UX roll-out is scheduled for August 2021. Our unique value proposition lies within providing the technology to both corporations as well as coaches for a seamless execution of all training and development needs. Our corporate SaaS solution, V-Corp launched within weeks. No competitors offer such a solution. We are on track to reach our targeted revenue for FY2021 and are preparing for a Pre-A raise at a significantly higher valuation, now that V-Corp launch is eminent. If you would like to arrange for a 1-on-1 call, we do so for significant investors.
- Q: Any new updates?
  - A: Hi Adam, Yes we have very exciting updates. We have been working tirelessly to launch V-Corp our corporate enterprise solution. V-Corp will launch within the next few weeks, we have pilot corporations onboarded and it will completely alter the overall positioning of Viveka. https://www.youtube.com/watch?v=DCaULR--RJU
- Q: Hello Team Viveka, You mentioned your core business is defined by B2B subscriptions and commissions from coach placements (>65% of revenue). What is the remaining source of revenue now and how will these sources of revenue compare as Viveka grows? How much will B2C contribute, will you pursue B2C coaches and, if so, how and what will the cost be?
  - A: Hi Roger, Great question - our business model revenue split is as below: 41% Corporate Commissions 24% Corporate Subscriptions 6% Coach Subscriptions 4% B2C Commissions 13% Events (Tickets, Speaker Split & Sponsorship) 7% Viveka Products 5% Affiliate Marketing Our preferred coaches will be referred to corporations and all coaches have access to B2C marketing opportunities. Preferred coach annual memberships $297 Classic coach annual memberships $97 Let me know if you have any other queries. Katja
- Q: Quick question: So what's the early bird term? after 200k would the valuation cap be 8.5m? Asking because on the SEC filing here https://www.sec.gov/Archives/edgar/data/1842971/000167025421000144/document_4.pdf it only shows 7.5m as the valuation cap
  - A: Hi Zee, Thanks for your enquiry. Yes, that is correct, we are offering a $7.5M cap to incentivise early bird investments for the first $200k. After that the valuation cap is $8.5M. We look forward to welcoming you to the investor team. Let us know if you have any other queries. Kind regards, Katja Kempe CEO & Founder
- Q: Hi Viveka Team, Congrats on the success so far. I like that you're in the education space, an industry that has been extremely resistant to technology transformation. One of my readers passed along your deal to me and asked for my thoughts. I’ve written a first pass of a deal memo (https://muhanzhang.com/viveka/) and had the outstanding questions below: 1. Competition: I reviewed a competitive comparison to your business two years ago called Coursalytics (https://muhanzhang.com/coursalytics/) At their raise, they valued themselves at $2.5mm with $612k in revenue. It appears you're raising at triple the valuation with 1/10th of the revenue. Could you talk more about how you came to your valuation? 2. Growth: Can you walk me through your revenue growth plans and go to market plan of getting six figure revenue? 3. Vision: What do you find is your core business? Is it the LMS? Marketplace? Accountability? I'm curious to get your thoughts on future growth and how you'll fit into the ecosystem. Thanks in advance for your responses. Bests, Muhan https://muhanzhang.com/viveka/
  - A: Hi Muhan, Thank you for your interest in our seed round and submitting your queries, I am more than happy to answer these. 1. Our valuation of $8.5M is based on the below factors, I have noted a comparison to Coursalytics in brackets: - B2C product market fit established with 1,500 coaches signed up to marketplace and enrolled in coach SaaS successfully developed and rolled out Oct 2020 (according to your analysis Coursalytics did not have products in the market) - B2B SaaS product in final development stage and IP ownership (according to your analysis Coursalytics did not have products in the market) - Annual income of $110k / recurring revenue of $45k - We have a strong, experienced founding team of 3 founders in coaching, tech, go-to market (according to your analysis Coursalytics did not) - This raise will give us 18 months runway at a minimum (according to your analysis Coursalytics had a very high burn rate and could not sustain growth) - We are backed by industry leaders and received multiple accolades from reputable outlets (Forbes, Business Insider, Yahoo Finance, Thriv), and startup events (Startcon, Launch.Co, SoGal, Startup Grind). - We are also based in LA (Silicon Beach), the hub for personal and professional development industry. 2. Here is a high level roadmap for marketing and sales the next months: - Enterprise SaaS V-Corp MVP launch - CMO onboarding / hiring complete - BD and sales team onboarding of 1x Manager + 1x key account manager - Launch B2B campaigns digital and sales team outreach 3. The core business is defined by B2B subscriptions and commissions from coach placements (>65% of revenue) Let me know if you have further queries. Kind regards, Katja Kempe CEO & Founder
- Q: Hi Katja - I am looking to become an Investor and will also a client as I am searching for a coach. I have 2 questions. 1. If I invest $1,000, would I still receive the 1hr coaching session that is included with a $500 investment? 2. Who can I reach out to within Viveka to determine who is the right coach for my business endeavors related to owning more real estate and guiding me through these initial phases of starting my business?
  - A: Hi James, thank you for your interest in investing Viveka. Yes, you will still receive a 1 hour free coaching call and can reach out to me personally or our team at info@viveka.world for guidance on your coach selection. Kind regards, Katja Kempe.