# Vin Social

Virtual hospitality pioneers helping companies increase revenue and grow relationships

## Elevator pitch
We help companies increase revenues and grow valuable relationships through our virtual hospitality programs and platform. We serve small-batch makers an an innovative and alternative Direct-to-Consumer eCommerce channel. We are the bridge connecting these suppliers to the massive buying power of the corporate audience.

- Canonical URL: https://wefunder.com/vin.social
- Entity ID: wefunder:company:72212
- Last updated: 2026-06-22T05:03:14Z
- Generated at: 2026-06-22T20:21:40Z

## Quick facts
- Over $1 Million generated in revenue in FY 2020 (Year 1).
- Our gross profitability is 77%
- Our primary source of revenue is recurring business from current clients (over 50%).
- #1 source of new business is from companies who were guests at an event.
- Each paid event generates 1.5 new client leads on average.
- Clients include: Salesforce, Cisco, Adweek, Verizon, Univision, Amazon, and many more.
- We are first-movers in a new, fast growing $78 Billion industry projected to 10x by 2030.
- We are a woman-founded and led company that is committed to supporting and prioritizing diversity.

## Active fundraises
- wefunder:fundraise:38725: 4(a)(6) successful (USD)

## Story
Vin Social is a virtual events production company and eCommerce platform with national alcohol beverage fulfillment specializing in craft wine & spirits experiences for companies. More than just an events company, Vin Social is a sales enablement solution helping sales and growth teams host premium virtual experiences for them to engage and retain their most valuable business relationships.91% attendance: We deliver an average 91% attendance rate for our clients, which is vastly higher than the industry average for virtual events of 65%.Brand Performance: From registration to execution, Vin Social puts the client’s brand front and center and handles all of their event logistics.Compliant Alcohol Distribution: Vin Social sources and ships sustainable, small batch products nationally and compliantly to 45 states.Event Tech Expertise: The Vin Social technical production team is well-versed in all the leading virtual events platforms, making us platform agnostic.On-demand Talent Network: Each event is hosted by a charismatic Vin Social certified expert. We are building a growing on-demand talent network of experts in wine and spirits and training them to be top class on-camera talent.Sustainability and DEI: 100% of our curated portfolio of wine & spirits brand partners are verified for their commitment to sustainability and have diverse makers or leaders at the helm.Virtual hospitality was ignited in 2020, when the familiar rituals of corporate entertainment - box seats, dinners, events at HQ - were wiped out leaving companies scrambling for solutions to engage and connect with their customers and teams in a remote environment.Virtual events are projected to account for approximately 28% of the growth in the $1.1 trillion global events industry, growing from $77 billion (2020) to $774 billion (2030).The global pandemic has caused the business world to aggressively and permanently adopt virtual events as an enduring engagement strategy.We are repeatedly hearing from our clients that they plan to continue utilizing virtual and hybrid events as a significant part of their engagement and entertainment strategies.But don’t take our word for it.Recent LinkedIn research reports that 45% of future B2B events will be completely virtual and 23% will be hybrid (meaning they will have a virtual component). This survey of 200 B2B UKI event organizers found that 72% of businesses will maintain virtual events in the long term.“They’re pandemic-proof, cost-effective and they give global access to content without travel.LEAD INVESTOR, BRIAN SOWARDS, ON WHY HE INVESTED IN VIN SOCIALBrian Sowards is a 2x startup founder with an exit and experience in raising over $5M through crowdfunding."Part of the fun of being an angel investor is discovering trends before institutional investors do." Brian shared, "It's clear that the tech companies driving the virtual events space share our conviction that this transformation is here to stay and they are putting billions of dollars into making that a reality." ANNA WILSON OF DOORDASH ON HOW SHE WENT FROM BEING A VIN SOCIAL GUEST TO BECOMING AN INVESTOR.A seasoned angel investor, Anna Wilson is the Head of People Programs at Doordash and formerly worked for Google and Pandora. Her love of both technology and wine plus an unforgettable experience as a guest at a Vin Social event inspired her to invest.HOW VIN SOCIAL HELPS CLIENT, TEALIUM, ACCELERATE THEIR SALES CYCLEVin Social client, Tealium, has hosted more than (10) events throughout the last few months. Hear from Director of Growth Marketing, Meghan Whinery, on why they keep coming back for more.WHY VIN SOCIAL CHECKS ALL THE BOXES FOR A MAJOR BRAND OF THE FUTURE.Jason John is a Founding Advisory Board Member of Vin Social and is currently the CMO at Publisher's Clearing House. Previously he has held leadership level marketing roles at Martha Stewart, J. Crew, and Gilt Groupe.WHY VIN SOCIAL'S LEADERSHIP TEAM IS SETUP TO WIN.Craig Revord is an Executive Coach with Neuberg Gore, and Associates, and works with Executive Leadership within orgs like Google, DRIFT, Flamingo, and Spotify. He is also a Techstars Mentor and Start-up Coach.The magic of DISCOVERY is at the heart of the Vin Social experience.Attendees receive a beautifully curated box that puts our client’s brand at the forefront. Our guests’ curiosity is piqued by the elegant presentation, storytelling pieces and two full size bottles from small-batch makers - hidden gems they have likely never encountered before.When attendees join a Vin Social they are greeted by a Sommelier trained in our program. Our hosts’ knowledge goes beyond expertise in wine & spirits, they are also:Charismatic on-camera storytellersSkilled at inspiring audience interactionAble to put others at ease in a virtual environmentWith the audience “warmed up and wined up,” guests participate in a shared experience, enjoy a sense of community, and a lovely evening out (even if they are sitting on their couch!)Together, they make memories, solidify relationships, and open doors to future business opportunities.Vin Social is scaling the human touch of hospitality in the virtual world through a combination of operational excellence and proprietary technology - and this is what makes us differentBehind Vin Social’s event production solutions is a supply chain and technology platform that enables us to ship wine & spirits to customers nationally.Unlike many of our competitors, we are fully compliant with state and federal regulations and have partnered with the largest wine logistics company in the US.We have made significant capital investments into proprietary technology on the back-end of our eCommerce platform to deliver a scalable solution to event-driven eCommerce.Our unique competency is delivering the right gift > from the right client > to the right guest > at the right time.The alcohol beverage industry is hyper aware of the massive disruption and digital transformation that is underway and has been accelerated by the pandemic.And we are pioneers at the bleeding edge of its future. With up to 300,000 sommeliers and wine educators out of work, we are building a national, on demand talent network of the very best experts in wine and spirits.This talent pool is searching for digital avenues to monetize their expertise. We provide an opportunity for them to do what they love and deliver it at their best in a safe, remote environment.Vin Social unlocks a scalable solution to virtual corporate hospitality for companies while it serves craft wine & sprits brands as an alternative DTC sales and marketing channel.HOW VIN SOCIAL IMPACTS SMALL-BATCH MAKERSThere are over 10,000 small batch wineries in the US, and thousands more distilleries & microbreweries. These are farmers & artisans - and most are not digital marketing, virtual events, or eCommerce experts!In 2020, many of them lost direct access to their customers through their tasting rooms just when the eComm industry saw a 72% increase in alcohol buyers online.They are our inspiration for founding Vin Social and we’re helping them navigate the virtual world.Our featured makers and winery owners are diverse and committed to organic and sustainable practices.And our audience loves to meet them at their Vin Socials!The conversation doesn't end there, though...Our attendees often request additional bottles for themselves so we offer an eCommerce platform for individual on-demand purchases so our guests can buy more wine from these makers directly. We’ve also launched our first limited edition, co-branded wines in collaboration with one of our brand partners, Red Tail Ridge Winery. The rosé was just featured in Forbes!!As a supporter of Vin Social, your investment will make a significant social impact on the artisanal maker community, ensuring they thrive and get the attention they deserve.Together, we will:Build the future of this industry and in turn support the beauty and magic of the artisanal maker ecosystem.Put out-of-work sommeliers back to work in an entirely new and exciting career path, from the comfort of their homes.As an investor and supporter, we welcome you to the Vin Social community and offer you insider access to the best lifestyle on earth - the wine lifestyle.You’re with us now! *Check out our IG Live discussion on sustainability with Wefunder's storytelling intern Joy here: https://www.instagram.com/p/CRE__ASJ_Bn/ 

## FAQ
1. **Hey there! I’m excited to consider investing; what are the additional perks of investment, beyond convertible equity?**
   - Hi Gabriel, Happy Monday. Hope you had a restful weekend! You can see the early bird "investor perks" listed in the section of our wefunder page called "investment terms". There is a little icon that looks like a gift - hover over that and a window pops up with all the perks at varying investment levels. These perks will change when we go public on Wednesday April 7th. $250: Bottle of Vin Social x Red Tail Ridge "Rebel with a Cause" Red Blend plus invitation to a celebratory virtual event whe...
2. **Hi Sara! As Gabriel Gomez wrote, I am also excited to consider investing. I've participated in a few of your events and love what you've built and the mission Vin Social is aiming to accomplish in the wine sphere. I see exponential potential in this company. I'd love to know a...**
   - Hi Mae, Happy Monday. Hope you had a restful weekend! Thank you for your interest and kind words:) And happy to know you've attended some events and had a great experience. Use of funds will include: -Reinvesting in and adding to our core team to ensure our ability to meet demand with excellent execution. -Investing in tech-enabled automation on the backend to make our operations and fulfillment more efficient and to allow us the ability to take on exponentially more new business with few add...
3. **Very good concept and will benefit from virtual workplace. Couple of questions- 1. what is your current run rate monthly. 2. what is the customer price for gift box and what is your profit margin 3. do you have custom software for video events or is it third party software 4. ...**
   - Hi Arun, Thank you for your questions! 1) Monthly run rate is $75K, projected to reach $1.2M annual run rate by EOY. 2) B2B gift boxes are $100 plus flat rate shipping, our average margin is 55% which is higher than industry average of 30-50% for wine retail. 3) We utilize 3rd party platforms (virtual venues as we call them). Our team is versed in driving the leading platforms in an effort to be platform agnostic and provide optionality to our clients. Many large companies have approved platf...
4. **Hey Sara, congratulations on what you've accomplished so far. I LOVE the concept, and I'm sure this will be the standard for B2B companies. I would like to ask several questions, but first, I would like to know more about how you plan to build a moat around the business. What ...**
   - Hi Manuel, Thank you so much!! Appreciate the kind words of support. Happy to answer all your questions - you can email me directly to setup a meeting if you'd like. sara@vinsocial.co Cheers Sara Our current moat in contrast to competitors is our finely tuned, in-house ability to serve our corporate clients with an end-to-end solution that prevents them from having to outsource multiple steps to multiple vendors to achieve the same outcome. We are unique in that we offer full-service event de...
5. **Hi, congratulations on your success and for your mission of bringing people closer together. I agree that COVID introduced us to the power of virtual meetings and events in a way that will persist and grow even as the pandemic subsides. I like a lot of what you say here (and t...**
   - Hi Alan, I hope you are well. Sincere apologies for the delay in answering your questions. For some reason, we didn't receive a notification that a new question was submitted. Great questions! What do you hope is your eventual exit? Acquisition. We are already seeing many positive indicators that Vin Social could be an acquisition target by entities within the wine industry. One of our competitors was just acquired by a Nasdaq traded wine conglomerate. Is it really possible to scale to a mult...

## Team
- Sara Moll (Founder & CEO)
- Lily Styles (COO at Vin Social)

## Recent posts
- Last call! Our campaign is closing October 1st. (2021-09-23T22:50:25Z)
- VIN SOCIAL on influential wine industry podcast (2021-07-27T20:22:27Z)
- Watch our latest investor webinar on-demand (2021-07-16T18:41:06Z)
- Investor Webinar July 14th (2021-06-30T15:02:34Z)
- Updated Valuation: Get 3X more of Vin Social! (2021-06-02T20:04:35Z)
- Exciting business updates plus why virtual events for B2B are here to stay. (2021-05-04T15:14:57Z)
- Video: Hear why lead investor, Brian Sowards, invested and why he believes we are riding a massive wave funded by billions of dollars in VC money. (2021-04-21T00:20:53Z)
- Testimonials: Hear how Vin Social positively impacts small, independent wineries and wine educators. (2021-04-08T17:10:30Z)
- Startup coach for Google & Spotify explains why Vin Social's Leadership Team is set to win. (2021-03-11T20:48:24Z)
- Why the CMO of Publisher's Clearing House is excited about Vin Social. (2021-03-09T19:48:26Z)

## Q&A
- Q: Hi, I have a few questions. 1. How often will investors receive updates after the round closes? 2. When is the maturity date on the convertible note? 3. What type of shares will the notes be converting to? 4. Will interest be paid on the convertible notes? 5. What is your current burn rate? 6. What will be your runaway after completing this raise? 7. How do you plan to generate returns for investors? 8. What is your end game or final plan for the company? 9. Do you still anticipate becoming profitable within 12 months? 10. What are the reasons for your net loss and how do you plan to minimize your losses? 11. Do you have any plans to address the company debt?
  - A: Hi Corinthius, Sincere apologies for the delay in answering your questions. For some reason, we didn't receive a notification that a new question was submitted. Great questions! 1. How often will investors receive updates after the round closes? Quarterly updates 2. When is the maturity date on the convertible note? March 2023 3. What type of shares will the notes be converting to? Preferred Stock 4. Will interest be paid on the convertible notes? 8% interest 5. What is your current burn rate? 60k 6. What will be your runaway after completing this raise? 12 months 7. How do you plan to generate returns for investors? Investors will recognize a return on their investment upon an exit. 8. What is your end game or final plan for the company? Acquisition. in our space there are a fair number of acquisitions and private equity buyouts. We are already seeing many positive indicators that Vin Social could be an acquisition target by entities within the wine industry. One of our competitors was just acquired by a Nasdaq traded wine conglomerate. 9. Do you still anticipate becoming profitable within 12 months? Yes, mechanically we are very close to profitability with revenue exceeding expenses outside of our loan payments. With the expected growth in the next fiscal year we still anticipate achieving actual profitability within the next 12 months. 10. What are the reasons for your net loss and how do you plan to minimize your losses? Net loss is due to debt (loans) incurred during our rapid growth phase last year. We had to invest in building proprietary technology onto our ecomm platform to streamline event operations and product fulfillment as well as investments made in team to deliver on promise, so as is typical for a bootstrapped company, there is some tech and people debt. 11. Do you have any plans to address the company debt? Yes we are actively paying off the debt with revenue and part of the investment capital. Now that we have crossed $1M in revenue, we will be replacing the more expensive short-term loans with less expensive, longer-term debt financing that will allow us to reinvest more revenue into the business. On the plus side, we have successfully paid off 2 prior loans which has built up our credit worthiness. Please feel free to reach out to me directly if you'd like to setup a call. sara@vinsocial.co Cheers Sara
- Q: Hey there! I’m excited to consider investing; what are the additional perks of investment, beyond convertible equity?
  - A: Hi Gabriel, Happy Monday. Hope you had a restful weekend! You can see the early bird "investor perks" listed in the section of our wefunder page called "investment terms". There is a little icon that looks like a gift - hover over that and a window pops up with all the perks at varying investment levels. These perks will change when we go public on Wednesday April 7th. $250: Bottle of Vin Social x Red Tail Ridge "Rebel with a Cause" Red Blend plus invitation to a celebratory virtual event when the round closes. $500: Vin Social "Mini Escape" 3 Bottle Wine Club Subscription for one quarter complimentary. $1000: Vin Social "Total Escape" 6 Bottle Wine Club Subscription for one quarter complimentary plus invitations to exclusive events and experiences. $5,000: Complimentary membership to the Grand Cru, a private social community of investors, VIP clients, and advisors with access to exclusive experiences, trips, product launches, and the founding Vin Social team. Please do let me know if you have any additional questions. Cheers Sara
- Q: Is the round closing early before the end of 2021 and the 1 million goal?
- Q: It must be something with the site. I didn't receive a notification of your responses either. Thank you for taking the time to answer my questions.
- Q: Hi, I was just wondering if you've had a chance to look over my previous questions?
  - A: Please see below! thank you and apologies again for the delayed reply!
- Q: Hi, when this campaign will end? Thank you.
  - A: HI Manuel, We have just decided to extend the campaign through end of 2021 or until we reach $1M. Cheers, Sara
- Q: When is the last day to invest?
  - A: TBD - we decided to extend the campaign for another quarter or until we raise the remainder of the $1M. We are having a lot of offline conversations with individual accredited angels and syndicates right now. Cheers!
- Q: Hi, congratulations on your success and for your mission of bringing people closer together. I agree that COVID introduced us to the power of virtual meetings and events in a way that will persist and grow even as the pandemic subsides. I like a lot of what you say here (and the generous perks) but I want to make sure that there is an eventual payoff for my investment. What do you hope is your eventual exit? Is it really possible to scale to a multiple of your valuation to get to that point? And if the current approach is too narrow to get there, have you contemplated any new markets - whether new customers like families (I could see virtual reunions, or wedding events for those who cannot make it to the "main event"), or new products like food or media ("be the first to see our new Super Bowl ad!")? Also, more of an idea than a question, but have you considered pairing with a technology that can do real-time translation (like Waverly Labs) to serve international events? Thanks!
  - A: Hi Alan, I hope you are well. Sincere apologies for the delay in answering your questions. For some reason, we didn't receive a notification that a new question was submitted. Great questions! What do you hope is your eventual exit? Acquisition. We are already seeing many positive indicators that Vin Social could be an acquisition target by entities within the wine industry. One of our competitors was just acquired by a Nasdaq traded wine conglomerate. Is it really possible to scale to a multiple of your valuation to get to that point? Yes the biggest inhibitor to scaleability has already been solved for, which is national and compliant alcohol fulfillment at scale - we are partnered with the biggest in the business (those that support wine.com and Vivino). Is it really possible to scale to a multiple of your valuation to get to that point? 100% There is tremendous opportunity to scale on the corporate B2B space alone. The US corporate events & gifting market is valued at $375B. For comparison sake, the US consumer wine market is $67B. Corporate spending power is vastly superior to consumer spending power and price sensitivity is much lower, which is why we are hyper focused on capturing the enterprise level customer first. Additionally, there are multiple horizontal opportunities and revenue streams that we are already exploring for the future which will increase our valuation including developing proprietary IP technology for scaling virtual events for the alcohol beverage industry (and others) agnostically. In regards to your comment on international events: We do not currently offer our services to customers outside the US because of the incredibly complex issues of alcohol procurement, sales & fulfillment on a country by country basis. The US alone is a nightmare of complexity that we have solved for. Scaling internationally is absolutely a future problem for us to solve once we have scaled the US market!! I like how you are thinking:) If you'd like to schedule time for a call please reach out to me directly at sara@vinsocial.co cheers Sara
- Q: Hey Sara, congratulations on what you've accomplished so far. I LOVE the concept, and I'm sure this will be the standard for B2B companies. I would like to ask several questions, but first, I would like to know more about how you plan to build a moat around the business. What will be the barriers to entry to potential competitors? What's the switching cost for your clients? What may be other sources of your moat? Thanks in advance! Manuel
  - A: Hi Manuel, Thank you so much!! Appreciate the kind words of support. Happy to answer all your questions - you can email me directly to setup a meeting if you'd like. sara@vinsocial.co Cheers Sara Our current moat in contrast to competitors is our finely tuned, in-house ability to serve our corporate clients with an end-to-end solution that prevents them from having to outsource multiple steps to multiple vendors to achieve the same outcome. We are unique in that we offer full-service event design/production, tech production, talent management, married with national product fulfillment. The product fulfillment aspect is the hardest part to do well and something our clients cannot do themselves due to licensing requirements and the complex regulations around shipping alcoholic products nationally. The actual fulfillment and logistics required for delivering the product kits is highly specialized because we have to get the right box from the right client to the right recipient at the right time. This is a huge barrier to entry for anyone looking to get into this space. We are already the best in the business at this and are building out a tech platform to extend that advantage significantly. As for a switching cost, we are the premium solution and thus a premium price point. However, we serve our clients as the trusted "easy button", saving them time and allowing them to consolidate every aspect of the experience with a single vendor vs coordinating with multiple vendors and/or having to do a heavy lift themselves. Internal events and field marketing teams are stretched given the volume of virtual events they are tasked with doing. We act as a specialized extension of their teams.
- Q: Very good concept and will benefit from virtual workplace. Couple of questions- 1. what is your current run rate monthly. 2. what is the customer price for gift box and what is your profit margin 3. do you have custom software for video events or is it third party software 4. Are salesforce and amazon paid customers how much is the revenue generated from them in 2020.
  - A: Hi Arun, Thank you for your questions! 1) Monthly run rate is $75K, projected to reach $1.2M annual run rate by EOY. 2) B2B gift boxes are $100 plus flat rate shipping, our average margin is 55% which is higher than industry average of 30-50% for wine retail. 3) We utilize 3rd party platforms (virtual venues as we call them). Our team is versed in driving the leading platforms in an effort to be platform agnostic and provide optionality to our clients. Many large companies have approved platforms they must use. 4) Salesforce and Amazon are paying companies. As to respect our client's privacy in a public forum, I'd be happy to provide the specific numbers privately via email. Please feel free to shoot me a note at sara@vinsocial.co. Cheers Sara
- Q: Hi Sara! As Gabriel Gomez wrote, I am also excited to consider investing. I've participated in a few of your events and love what you've built and the mission Vin Social is aiming to accomplish in the wine sphere. I see exponential potential in this company. I'd love to know a bit more about how the investment money will be used...and the top initiatives moving forward with this money.
  - A: Hi Mae, Happy Monday. Hope you had a restful weekend! Thank you for your interest and kind words:) And happy to know you've attended some events and had a great experience. Use of funds will include: -Reinvesting in and adding to our core team to ensure our ability to meet demand with excellent execution. -Investing in tech-enabled automation on the backend to make our operations and fulfillment more efficient and to allow us the ability to take on exponentially more new business with few additional team members. -Investing in diversifying and fortifying our supply chain infrastructure so we can deliver more shipments, more quickly. -Investing in targeted, data-driven marketing as well as strategic thought leadership opportunities to further brand awareness and scale revenue. -Investing in building our our portfolio of partner beverage brands and building out our on-demand network of sommeliers and experts. Our top initiatives are to double revenue while proving we can scale very efficiently with little additional overhead cost. From a brand perspective, our goal is for "Vin Social" to become a noun among corporate event planners - "let's host a Vin Social." Please do let me know if you have any additional questions. Cheers Sara