# VetPronto

On-demand, house call veterinarians

## Elevator pitch
We provide on-demand veterinarians who treat your pets in the comfort of your home. 65% of American households have a pet—there are 77 million dogs and 86 million cats who need check-ups at least twice a year. But only 30% of these animals ever see a vet in their lifetime because the experience is tedious, and sometimes even impossible for urban pet-owners without a car. We're fixing that. Pet owners can get vets when they need them, where they need them: right at home.

- Canonical URL: https://wefunder.com/vet.pronto
- Entity ID: wefunder:company:11567
- Last updated: 2026-06-14T05:02:26Z
- Generated at: 2026-06-14T16:42:13Z

## Quick facts
- 50+ Veterinary professionals / 3500 customers in LA and Bay Area
- 40% of customers book follow-up appointments in 6 months
- 35% Gross margins / 1 year customer LTV: $350
- 5 Star Yelp rating with over 270 reviews
- 15% Compounded monthly growth
- 65% of all U.S. households own a pet

## Active fundraises
- wefunder:fundraise:7401: 4(a)(6) successful (USD)

## FAQ
1. **Please explain how you calculate a $5mm valuation? Seems high, so I must be missing something... Thanks!**
   - Early stage valuations are definitely more art than science. If we continue on our current growth trajectory, we will generate ~$2.5M of revenue over the next 12 months. That translates to a 2x multiplier on gross revenue, which is actually pretty reasonable for a company with our margins (over 30%). Put another way, this is probably going to be a binary outcome; which means that a $5M valuation will either seem very low or very high.
2. **Can you please clarify on why you decided to become political with your investor perks? You come to this website with the intention of raising money, but at the very outset, you all but alienate half of your potential investors.**
   - Sorry about that. We had a number of poo bags printed a while ago and had some extras around the office. We felt this could be a fun way to spice up the fundraising campaign. I apologize if we offended; it wasn't our intention.
3. **How to you guard against vet's " back soliciting" i.e stealing one of your customers?**
   - Providing mobile vet care is a non-trivial endeavor. If a vet was going to 'steal clients, they would effectively need to start their own vet clinic. In addition to the logistical and financial implications of starting a vet clinic, the vet would also need to maintain medical records for three years (and be able to send those records to other clinics upon request). If they do not comply, they run the risk of losing their license. We have found that this requirement is a large enough hurdle to...
4. **Can you provide some clarity into your 2016 revenue, and do you have any financial statements to support it? You say were doing $100k a month prior to summer, but the chart above shows total Q1 revenue to be around $225k. Also interested in seeing your response to Jonathan Lil...**
   - We have done just under $600k of revenue to date in 2016 (Jan - Aug). We did $98k of revenue in April, and then the summer slow down started. We are already seeing an encouraging uptick in appointments and revenue now that the summer holidays are coming to an end.
5. **I was ready to invest....but then I saw the Trump poo bag. Not a company I want to be a partner with. So why would you go there? I see that you haven't answered Mr. Lilly.**
   - See above.

## Team
- Joe Waltman (CEO)
- Soren Berg (CTO)
- Katherine Van Ekert (COO)

## Recent posts
- VetPronto Expands to 15 Cities (2017-07-11T23:49:59Z)
-  (2017-04-05T23:58:24Z)
- VetPronto February 2017 Update (2017-03-06T05:33:26Z)

## Q&A
- Q: Can you please clarify on why you decided to become political with your investor perks? You come to this website with the intention of raising money, but at the very outset, you all but alienate half of your potential investors.
  - A: Sorry about that. We had a number of poo bags printed a while ago and had some extras around the office. We felt this could be a fun way to spice up the fundraising campaign. I apologize if we offended; it wasn't our intention.
- Q: Are you going to send out the K-1 statements for 2017? Since the company went belly up, you should be showing a loss.
- Q: Will we receive any documents showing we can write off our investment on our taxes since you went out of business last year?
- Q: Since this is an equity investment, I need to understand the founders' planned exit strategy. Clearly you're looking to fund rapid growth at this stage. What sort of timeline do you consider reasonable for establishing the scale needed for exit? And what sorts of exit avenues are possible? If the vision centers around indefinitely maintaining VetPronto as an independent, privately held company, what's in it for your investors - dividends, share repurchase, something else?
  - A: We are not super focused on exit strategies, as we feel it is difficult to optimize for these scenarios. However, we are confident that vet house calls are an emerging trend and that the company who becomes the winner in this space will be very valuable.
- Q: 1. TechCrunch talks about your Android and iOS Apps. However your iOS app hasn't been updated since Sep 2014 and your Android App has been taken down from the Play Store. What is your mobile strategy going forward? 2. Which postal codes shall I use to book via your site in LA? I tried several ones but couldn't find an available vet.
- Q: This now shows this enterprise was acquired by Vetted. Please advise details.
- Q: Still in business or bankrupt?
- Q: This question is to WeFunder. The page is all positive accolades. Where are the downside of this business. You're platform doesn't give full transperancy. Shouldn't you post something on the current stage of this company? (This page is misleading). It's ok for startups to fail, most will. Just be honest if there's issues.
- Q: I've read through many of these questions, I'm still uncertain how investors should think about this in terms of returns on investment? I've used your service and like it but I'd need to be a lot more informed as to what the future goals of the company are for investors...shares, equity, ? I see a similar question but the idea of a merger acquisition is not on the docket. So how do investors make money? I've been in the pet/vet business for 30 years and live in SF.
- Q: I invested $1k and may I know if I can endorse the free phone call to a niece in Jacksonville FL who owns a dog
- Q: Hi there, I invested back in december and would like to get on the newsletter for investors. How do I get on it? You can use my email contact@johncolsson.com.
- Q: is this still open to investors?
- Q: I would like to invest but it looks like you are no longer accepting investors.
- Q: I'm new to this...great looking concept. How does the investment work ,
- Q: Hi. Last update I saw said VetPronto will be in New York very soon. Can you update that and any other new markets, please. Thanks. Pat Collins
  - A: We launched in New York (manhattan) a few months ago. We are also in 11-12 other cities.