{"data":{"type":"company_profile","id":11567,"entity_id":"wefunder:company:11567","attributes":{"canonical_url":"https://wefunder.com/vet.pronto","generated_at":"2026-06-14T16:40:50Z","updated_at":"2026-06-14T05:02:26Z","entity_ids":{"company":"wefunder:company:11567","slug":"wefunder:company_slug:vet.pronto"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-14T16:40:50Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-14T05:02:26Z","as_of":"2026-06-14T16:40:50Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-14T05:02:26Z","as_of":"2026-06-14T16:40:50Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-14T16:40:50Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-14T16:40:50Z","confidence":"medium"}}},"company":{"id":11567,"entity_id":"wefunder:company:11567","slug":"vet.pronto","name":"VetPronto","tagline":"On-demand, house call veterinarians","elevator_pitch":"We provide on-demand veterinarians who treat your pets in the comfort of your home. 65% of American households have a pet—there are 77 million dogs and 86 million cats who need check-ups at least twice a year. But only 30% of these animals ever see a vet in their lifetime because the experience is tedious, and sometimes even impossible for urban pet-owners without a car. We're fixing that. Pet owners can get vets when they need them, where they need them: right at home.","location":"San Francisco, CA","website":"https://www.vetpronto.com","total_amount_raised":362718,"total_investors":636,"is_funded":true,"is_active":true,"related_urls":["https://wefunder.com/vet.pronto","https://www.vetpronto.com"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/11567/xxl_cropped_Screen_Shot_2018-07-12_at_10.57.40_AM.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/11567/large_cropped_VetPronto_Icon.png","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/11567/standard_cropped_Screen_Shot_2018-07-12_at_10.57.40_AM.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/11567/standard_cropped_Screen_Shot_2018-07-12_at_10.57.40_AM.jpg"},"links":{"company_url":"https://www.vetpronto.com","twitter_url":"https://twitter.com/vetpronto","facebook_url":"https://www.facebook.com/vetpronto/","instagram_url":"https://www.instagram.com/vetpronto/","youtube_url":"https://www.youtube.com/channel/UCQTz1NJ"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"50+ Veterinary professionals / 3500 customers in LA and Bay Area"},{"index":2,"claim_id":"claim-fact-2","value":"40% of customers book follow-up appointments in 6 months"},{"index":3,"claim_id":"claim-fact-3","value":"35% Gross margins / 1 year customer LTV: $350"},{"index":4,"claim_id":"claim-fact-4","value":"5 Star Yelp rating with over 270 reviews"},{"index":5,"claim_id":"claim-fact-5","value":"15% Compounded monthly growth"},{"index":6,"claim_id":"claim-fact-6","value":"65% of all U.S. households own a pet"}],"team":[{"id":62600,"entity_id":"wefunder:company_role:62600","user_entity_id":"wefunder:user:69619","role":"founder","name":"Joe Waltman","title":"CEO","bio":"Before VetPronto, he co-founded RestEngine (sold to Twitter), and worked at Qualcomm and Akamai. He brings the drive, business intelligence and passion that early-stage startups need to thrive.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/62600/square_cropped_Joe1.jpg?1473424500","profile_url":"https://wefunder.com/joe.waltman.2","linkedin_url":"https://www.linkedin.com/in/joewaltman","related_urls":["https://wefunder.com/joe.waltman.2"]},{"id":62602,"entity_id":"wefunder:company_role:62602","role":"founder","name":"Soren Berg","title":"CTO","bio":"Built RestEngine’s platform from scratch to support 15 million monthly emails. His goal is to help people through software and to work with smart and passionate people.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/62602/square_cropped_12552884_768057065546_6551805736190932850_n.jpg?1473425012","linkedin_url":"https://www.linkedin.com/in/soren-berg-3787416","related_urls":[]},{"id":62603,"entity_id":"wefunder:company_role:62603","user_entity_id":"wefunder:user:69629","role":"founder","name":"Katherine Van Ekert","title":"COO","bio":"An Australian veterinarian with over two years of operations experience at on demand start-ups like Zesty, Muufri and New Harvest in the SF Bay Area.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/62603/square_cropped_1d759f9.jpg?1473796372","profile_url":"https://wefunder.com/katherine.van.ekert","linkedin_url":"https://www.linkedin.com/in/dr-katherine-van-ekert-861b2320","related_urls":["https://wefunder.com/katherine.van.ekert"]}],"featured_investors":[],"investor_memos":[],"tab_counts":{"posts":3,"ask_questions":51,"featured_investors":0,"faq_entries":5},"active_fundraises":[{"id":7401,"entity_id":"wefunder:fundraise:7401","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"safe","security_type":"equity","currency":"USD","testing_the_waters":false,"min_purchase":100,"max_purchase":9,"funding_target":50000.0,"funding_started_at":"2016-09-09T01:54:58Z","funding_closed_at":"2016-11-11T05:00:02Z","auto_close_at":"2016-11-11T04:59:59Z"}],"latest_fundraise":{"id":7401,"entity_id":"wefunder:fundraise:7401","state":"successful","offering_type":"4(a)(6)","structure":"safe","testing_the_waters":false,"can_invest_now":false,"funding_started_at":"2016-09-09T01:54:58Z","funding_closed_at":"2016-11-11T05:00:02Z","terms":{"eb":null,"nb":"$5M","txt":"valuation cap"}},"recent_posts":[{"id":90513,"entity_id":"wefunder:feed_item:90513","type":"FeedItem::Update","visibility":"public","title":"VetPronto Expands to 15 Cities","preview":"Once, I took my two dogs to a vet clinic for a regular checkup. As soon as I opened the door to the clinic, my dogs froze and started shivering. I'd never seen my dogs act that way before. They hid in corners and I had to push them to get them to move. Just imagine going to the dentist as a kid (or even now). You get the idea..\u0026nbsp; Pets hate seeing the vet. They smell it in the air.\u0026nbsp;They see fellow animals locked up in a cage. So when I learned of\u0026nbsp;VetPronto last year, I knew they ...","published_at":"2017-07-11T23:49:59Z","author_name":"Jiwon Moon","url":"/feed/90513","canonical_url":"https://wefunder.com/feed/90513"},{"id":90111,"entity_id":"wefunder:feed_item:90111","type":"FeedItem::Update","visibility":"public","published_at":"2017-04-05T23:58:24Z","author_name":"Joe Waltman","url":"/feed/90111","canonical_url":"https://wefunder.com/feed/90111"},{"id":90018,"entity_id":"wefunder:feed_item:90018","type":"FeedItem::Update","visibility":"public","title":"VetPronto February 2017 Update","preview":"It feels like we are finally emerging from the holiday funk. February revenue came in at $92k, which is one of our biggest to date, in spite of the shortened month. The higher than ideal burn is due to some marketing experiments in new cities. We have dialed some of that back and are expecting burn to decrease as revenue grows. Also, we have recently received a number of interesting fundraising proposals, so our runway isn’t as much of an issue as it seems. February Revenue - $92,114February ...","published_at":"2017-03-06T05:33:26Z","author_name":"Joe Waltman","url":"/feed/90018","canonical_url":"https://wefunder.com/feed/90018"}],"q_and_a":[{"id":5400,"entity_id":"wefunder:comment:5400","question":"Can you please clarify on why you decided to become political with your investor perks? You come to this website with the intention of raising money, but at the very outset, you all but alienate half of your potential investors.","author_name":"Jonathan P Lilly","votes":6,"created_at":"2016-09-09T11:41:51Z","canonical_url":"https://wefunder.com/vet.pronto#question-5400","answers":[{"id":5411,"entity_id":"wefunder:comment:5411","answer":"Sorry about that. We had a number of poo bags printed a while ago and had some extras around the office. We felt this could be a fun way to spice up the fundraising campaign. I apologize if we offended; it wasn't our intention.","author_name":"Joe Waltman","votes":0,"created_at":"2016-09-09T18:51:52Z"}]},{"id":19279,"entity_id":"wefunder:comment:19279","question":"Are you going to send out the K-1 statements for 2017? Since the company went belly up, you should be showing a loss.","author_name":"Andrew Gray","votes":1,"created_at":"2018-03-29T23:33:36Z","canonical_url":"https://wefunder.com/vet.pronto#question-19279","answers":[]},{"id":19276,"entity_id":"wefunder:comment:19276","question":"Will we receive any documents showing we can write off our investment on our taxes since you went out of business last year?","author_name":"David Presson","votes":1,"created_at":"2018-03-29T22:44:49Z","canonical_url":"https://wefunder.com/vet.pronto#question-19276","answers":[]},{"id":5824,"entity_id":"wefunder:comment:5824","question":"Since this is an equity investment, I need to understand the founders' planned exit strategy. Clearly you're looking to fund rapid growth at this stage. What sort of timeline do you consider reasonable for establishing the scale needed for exit? And what sorts of exit avenues are possible? If the vision centers around indefinitely maintaining VetPronto as an independent, privately held company, what's in it for your investors - dividends, share repurchase, something else?","author_name":"Paul S","votes":1,"created_at":"2016-10-03T18:30:44Z","canonical_url":"https://wefunder.com/vet.pronto#question-5824","answers":[{"id":5832,"entity_id":"wefunder:comment:5832","answer":"We are not super focused on exit strategies, as we feel it is difficult to optimize for these scenarios. However, we are confident that vet house calls are an emerging trend and that the company who becomes the winner in this space will be very valuable.","author_name":"Joe Waltman","votes":1,"created_at":"2016-10-04T16:30:06Z"}]},{"id":5417,"entity_id":"wefunder:comment:5417","question":"1. TechCrunch talks about your Android and iOS Apps. However your iOS app hasn't been updated since Sep 2014 and your Android App has been taken down from the Play Store. What is your mobile strategy going forward? 2. Which postal codes shall I use to book via your site in LA? I tried several ones but couldn't find an available vet.","author_name":"Saurabh Saraf","votes":1,"created_at":"2016-09-10T01:31:28Z","canonical_url":"https://wefunder.com/vet.pronto#question-5417","answers":[]},{"id":299464,"entity_id":"wefunder:comment:299464","question":"This now shows this enterprise was acquired by Vetted. Please advise details.","author_name":"Perry M Chappano","votes":0,"created_at":"2025-01-04T16:35:33Z","canonical_url":"https://wefunder.com/vet.pronto#question-299464","answers":[]},{"id":150185,"entity_id":"wefunder:comment:150185","question":"Still in business or bankrupt?","author_name":"Brian Orinick","votes":0,"created_at":"2021-05-22T03:46:05Z","canonical_url":"https://wefunder.com/vet.pronto#question-150185","answers":[]},{"id":33344,"entity_id":"wefunder:comment:33344","question":"This question is to WeFunder. The page is all positive accolades. Where are the downside of this business. You're platform doesn't give full transperancy. Shouldn't you post something on the current stage of this company? (This page is misleading). It's ok for startups to fail, most will. Just be honest if there's issues.","author_name":"Harry Gold","votes":0,"created_at":"2019-01-14T21:00:36Z","canonical_url":"https://wefunder.com/vet.pronto#question-33344","answers":[]},{"id":10860,"entity_id":"wefunder:comment:10860","question":"I've read through many of these questions, I'm still uncertain how investors should think about this in terms of returns on investment? I've used your service and like it but I'd need to be a lot more informed as to what the future goals of the company are for investors...shares, equity, ? I see a similar question but the idea of a merger acquisition is not on the docket. So how do investors make money? I've been in the pet/vet business for 30 years and live in SF.","author_name":"Scott Fletcher","votes":0,"created_at":"2017-07-12T16:53:18Z","canonical_url":"https://wefunder.com/vet.pronto#question-10860","answers":[]},{"id":10469,"entity_id":"wefunder:comment:10469","question":"I invested $1k and may I know if I can endorse the free phone call to a niece in Jacksonville FL who owns a dog","author_name":"Max Francisco Jose Borromeo","votes":0,"created_at":"2017-06-20T20:04:25Z","canonical_url":"https://wefunder.com/vet.pronto#question-10469","answers":[]},{"id":8726,"entity_id":"wefunder:comment:8726","question":"Hi there, I invested back in december and would like to get on the newsletter for investors. How do I get on it? You can use my email contact@johncolsson.com.","author_name":"John Corcoran","votes":0,"created_at":"2017-03-24T20:12:48Z","canonical_url":"https://wefunder.com/vet.pronto#question-8726","answers":[]},{"id":8269,"entity_id":"wefunder:comment:8269","question":"is this still open to investors?","author_name":"Bruce Mortensen","votes":0,"created_at":"2017-02-26T21:05:41Z","canonical_url":"https://wefunder.com/vet.pronto#question-8269","answers":[]},{"id":8187,"entity_id":"wefunder:comment:8187","question":"I would like to invest but it looks like you are no longer accepting investors.","author_name":"Robert A. Joseph","votes":0,"created_at":"2017-02-20T15:31:19Z","canonical_url":"https://wefunder.com/vet.pronto#question-8187","answers":[]},{"id":8051,"entity_id":"wefunder:comment:8051","question":"I'm new to this...great looking concept. How does the investment work ,","author_name":"John Hill","votes":0,"created_at":"2017-02-10T19:56:46Z","canonical_url":"https://wefunder.com/vet.pronto#question-8051","answers":[]},{"id":7996,"entity_id":"wefunder:comment:7996","question":"Hi. Last update I saw said VetPronto will be in New York very soon. Can you update that and any other new markets, please. Thanks. Pat Collins","author_name":"Patrick COLLINS","votes":0,"created_at":"2017-02-07T19:34:56Z","canonical_url":"https://wefunder.com/vet.pronto#question-7996","answers":[{"id":8049,"entity_id":"wefunder:comment:8049","answer":"We launched in New York (manhattan) a few months ago. We are also in 11-12 other cities.","author_name":"Joe Waltman","votes":1,"created_at":"2017-02-10T18:40:48Z"}]},{"id":7788,"entity_id":"wefunder:comment:7788","question":"How can I invest in Vet pronto","author_name":"Lafaiol Charles","votes":0,"created_at":"2017-01-25T19:09:22Z","canonical_url":"https://wefunder.com/vet.pronto#question-7788","answers":[]},{"id":7184,"entity_id":"wefunder:comment:7184","question":"I am an investor and would like to find out if I can have a cousin in the Bay Area enjoy the one time free call","author_name":"Max Francisco Jose Borromeo","votes":0,"created_at":"2016-12-27T01:37:25Z","canonical_url":"https://wefunder.com/vet.pronto#question-7184","answers":[{"id":7185,"entity_id":"wefunder:comment:7185","answer":"Yes. As long as you invested the appropriate amount ($1,000+), you can transfer a free house call to your cousin. Just have them enter the email address you used on WeFunder (in the 'reason for appointment' field) when they book an appointment. Hope you are having a great holiday.","author_name":"Joe Waltman","votes":0,"created_at":"2016-12-27T02:47:56Z"}]},{"id":6944,"entity_id":"wefunder:comment:6944","question":"Hope the launch in new cities is going well! I am an investor, just wondering if there is a good place for us to look for updates on how things are going? Also, is there any way to get some stickers for my car to help promote? (Legion M did this and my car already has a few!)","author_name":"Nick Perry","votes":0,"created_at":"2016-12-07T20:17:42Z","canonical_url":"https://wefunder.com/vet.pronto#question-6944","answers":[{"id":6965,"entity_id":"wefunder:comment:6965","answer":"Good to hear from you. The new cities are going well. I actually sent a monthly investor update a few days ago (on Dec 5th)....did you not get it? We don't have any car stickers, but that is a great idea....will look into it. :)","author_name":"Joe Waltman","votes":1,"created_at":"2016-12-08T18:11:57Z"}]},{"id":6465,"entity_id":"wefunder:comment:6465","question":"Why it was closed so early on Thursday? Usually it happens on Friday or weekends. Will you be kind enough to extend it 24-48 hrs so that some of us- late comers can invest . Thank you very much.","author_name":"Mohammed S Rais","votes":0,"created_at":"2016-11-11T07:54:29Z","canonical_url":"https://wefunder.com/vet.pronto#question-6465","answers":[]},{"id":6463,"entity_id":"wefunder:comment:6463","question":"I saw that Brian Hur was a past founder with the company, and is no longer with your team after a 2 year stint. What occurred exactly?","author_name":"Nick Kwan","votes":0,"created_at":"2016-11-11T02:35:39Z","canonical_url":"https://wefunder.com/vet.pronto#question-6463","answers":[]},{"id":6462,"entity_id":"wefunder:comment:6462","question":"I would like to invest $500, do you accept Master Card???","author_name":"Jerlie Letourneau","votes":0,"created_at":"2016-11-11T01:51:33Z","canonical_url":"https://wefunder.com/vet.pronto#question-6462","answers":[]},{"id":6449,"entity_id":"wefunder:comment:6449","question":"I cannot find in this presentation what from of equity or bond is being offered to investors.","author_name":"Courtney Echols","votes":0,"created_at":"2016-11-10T15:28:39Z","canonical_url":"https://wefunder.com/vet.pronto#question-6449","answers":[{"id":6450,"entity_id":"wefunder:comment:6450","answer":"This is being offered as a SAFE with a $5M cap. Here are more details on the SAFE - https://wefunder.com/faq/securities#SAFE","author_name":"Joe Waltman","votes":0,"created_at":"2016-11-10T16:11:03Z"}]},{"id":6341,"entity_id":"wefunder:comment:6341","question":"According to NPR news, \"The veterinary workforce study predicts supply will exceed demand at least through 2025.\" How will this company gain a huge share of the market from competitors? I know many people just throw money at the company, hoping it will succeed like Uber. However, it can not be compare to Uber. Uber was a pioneer company and had a huge lead compare to competitors. What makes you different from \"Vet On Demand\" or \"InstaVet\"? InstaVet seems to own the market in New York.","author_name":"Richard Tran","votes":0,"created_at":"2016-11-03T02:21:43Z","canonical_url":"https://wefunder.com/vet.pronto#question-6341","answers":[]},{"id":6337,"entity_id":"wefunder:comment:6337","question":"What makes you different from \"Vet On Demand\" or \"InstaVet\"? InstaVet seems to own the market in New York.","author_name":"Richard Tran","votes":0,"created_at":"2016-11-02T18:42:34Z","canonical_url":"https://wefunder.com/vet.pronto#question-6337","answers":[{"id":6397,"entity_id":"wefunder:comment:6397","answer":"At a high level we are very similar to InstaVet; we both provide a platform for vet house calls (Vet On Demand is a virtual consultation service and quite different). However, our operational and technical infrastructure are very different. For example, we have built a scheduling, medical records and reminder system that is focused on the needs of house call veterinarians. We have a call center staffed by vet techs from 8am - 11pm EST seven days a week. These systems have grown out of the thousands of house calls that we have performed in the SF Bay area. This infrastructure will allow us to roll out to new markets very quickly. For example, we launched in Atlanta, Baltimore, Chicago and Washington DC just last week. We plan to be in 10 markets by the end of 2016 and 25 markets by the end of Q1 2017. We are already the largest vet house call service in the US....and our growth is accelerating.","author_name":"Joe Waltman","votes":0,"created_at":"2016-11-04T21:01:56Z"}]},{"id":6131,"entity_id":"wefunder:comment:6131","question":"When will investor perks be redeemable?","author_name":"Christopher Chung","votes":0,"created_at":"2016-10-24T17:41:22Z","canonical_url":"https://wefunder.com/vet.pronto#question-6131","answers":[{"id":6165,"entity_id":"wefunder:comment:6165","answer":"Good question. We will make investor perks formally available when this round closes (probably in 1-2 weeks). However, if you invested enough for a perk and need to redeem it sooner (i.e. would like a house call between now and closing), please contact us at care@vetpronto.com and we will sort it out.","author_name":"Joe Waltman","votes":0,"created_at":"2016-10-25T15:46:51Z"}]}],"faq":[{"question":"Please explain how you calculate a $5mm valuation? Seems high, so I must be missing something... Thanks!","answer":"Early stage valuations are definitely more art than science. If we continue on our current growth trajectory, we will generate ~$2.5M of revenue over the next 12 months. That translates to a 2x multiplier on gross revenue, which is actually pretty reasonable for a company with our margins (over 30%). Put another way, this is probably going to be a binary outcome; which means that a $5M valuation will either seem very low or very high."},{"question":"Can you please clarify on why you decided to become political with your investor perks? You come to this website with the intention of raising money, but at the very outset, you all but alienate half of your potential investors.","answer":"Sorry about that. We had a number of poo bags printed a while ago and had some extras around the office. We felt this could be a fun way to spice up the fundraising campaign. I apologize if we offended; it wasn't our intention."},{"question":"How to you guard against vet's \" back soliciting\" i.e stealing one of your customers?","answer":"Providing mobile vet care is a non-trivial endeavor. If a vet was going to 'steal clients, they would effectively need to start their own vet clinic. In addition to the logistical and financial implications of starting a vet clinic, the vet would also need to maintain medical records for three years (and be able to send those records to other clinics upon request). If they do not comply, they run the risk of losing their license. We have found that this requirement is a large enough hurdle to..."},{"question":"Can you provide some clarity into your 2016 revenue, and do you have any financial statements to support it? You say were doing $100k a month prior to summer, but the chart above shows total Q1 revenue to be around $225k. Also interested in seeing your response to Jonathan Lil...","answer":"We have done just under $600k of revenue to date in 2016 (Jan - Aug). We did $98k of revenue in April, and then the summer slow down started. We are already seeing an encouraging uptick in appointments and revenue now that the summer holidays are coming to an end."},{"question":"I was ready to invest....but then I saw the Trump poo bag. Not a company I want to be a partner with. So why would you go there? I see that you haven't answered Mr. Lilly.","answer":"See above."}]}}}