{"data":{"type":"company_profile_ai","id":11567,"entity_id":"wefunder:company:11567","attributes":{"canonical_url":"https://wefunder.com/vet.pronto","retrieval_urls":{"canonical":"https://wefunder.com/vet.pronto","json":"https://wefunder.com/vet.pronto.json","markdown":"https://wefunder.com/vet.pronto.md","ai_json":"https://wefunder.com/vet.pronto.ai.json","ai_text":"https://wefunder.com/vet.pronto.ai.txt","changelog_json":"https://wefunder.com/vet.pronto.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-06-14T05:02:26Z","generated_at":"2026-06-14T16:43:24Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"company":{"id":11567,"entity_id":"wefunder:company:11567","slug":"vet.pronto","name":"VetPronto","tagline":"On-demand, house call veterinarians","elevator_pitch":"We provide on-demand veterinarians who treat your pets in the comfort of your home. 65% of American households have a pet—there are 77 million dogs and 86 million cats who need check-ups at least twice a year. But only 30% of these animals ever see a vet in their lifetime because the experience is tedious, and sometimes even impossible for urban pet-owners without a car. We're fixing that. Pet owners can get vets when they need them, where they need them: right at home.","location":"San Francisco, CA","website":"https://www.vetpronto.com","total_amount_raised":362718,"total_investors":636,"is_funded":true,"is_active":true},"key_claims":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 362718","citation":"https://wefunder.com/vet.pronto#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-14T05:02:26Z","as_of":"2026-06-14T16:43:24Z","confidence":"high"},"observed_at":"2026-06-14T05:02:26Z","expires_at":"2026-06-15T05:02:26Z"},{"claim_id":"claim-total-investors","text":"Total investors: 636","citation":"https://wefunder.com/vet.pronto#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-14T05:02:26Z","as_of":"2026-06-14T16:43:24Z","confidence":"high"},"observed_at":"2026-06-14T05:02:26Z","expires_at":"2026-06-15T05:02:26Z"}],"verified_facts":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 362718","citation":"https://wefunder.com/vet.pronto#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-14T05:02:26Z","as_of":"2026-06-14T16:43:24Z","confidence":"high"},"observed_at":"2026-06-14T05:02:26Z","expires_at":"2026-06-15T05:02:26Z"},{"claim_id":"claim-total-investors","text":"Total investors: 636","citation":"https://wefunder.com/vet.pronto#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-14T05:02:26Z","as_of":"2026-06-14T16:43:24Z","confidence":"high"},"observed_at":"2026-06-14T05:02:26Z","expires_at":"2026-06-15T05:02:26Z"}],"company_claims":{"tagline":"On-demand, house call veterinarians","elevator_pitch":"We provide on-demand veterinarians who treat your pets in the comfort of your home. 65% of American households have a pet—there are 77 million dogs and 86 million cats who need check-ups at least twice a year. But only 30% of these animals ever see a vet in their lifetime because the experience is tedious, and sometimes even impossible for urban pet-owners without a car. We're fixing that. Pet owners can get vets when they need them, where they need them: right at home.","quick_facts":["50+ Veterinary professionals / 3500 customers in LA and Bay Area","40% of customers book follow-up appointments in 6 months","35% Gross margins / 1 year customer LTV: $350","5 Star Yelp rating with over 270 reviews","15% Compounded monthly growth","65% of all U.S. households own a pet"]},"computed_metrics":{"total_amount_raised":362718,"total_investors":636,"team_size":3,"featured_investor_count":0,"faq_count":5,"recent_post_count":3},"quick_facts":[{"claim_id":"claim-fact-1","value":"50+ Veterinary professionals / 3500 customers in LA and Bay Area","citation":"https://wefunder.com/vet.pronto#claim-fact-1","observed_at":"2026-06-14T05:02:26Z","expires_at":"2026-06-21T05:02:26Z"},{"claim_id":"claim-fact-2","value":"40% of customers book follow-up appointments in 6 months","citation":"https://wefunder.com/vet.pronto#claim-fact-2","observed_at":"2026-06-14T05:02:26Z","expires_at":"2026-06-21T05:02:26Z"},{"claim_id":"claim-fact-3","value":"35% Gross margins / 1 year customer LTV: $350","citation":"https://wefunder.com/vet.pronto#claim-fact-3","observed_at":"2026-06-14T05:02:26Z","expires_at":"2026-06-21T05:02:26Z"},{"claim_id":"claim-fact-4","value":"5 Star Yelp rating with over 270 reviews","citation":"https://wefunder.com/vet.pronto#claim-fact-4","observed_at":"2026-06-14T05:02:26Z","expires_at":"2026-06-21T05:02:26Z"},{"claim_id":"claim-fact-5","value":"15% Compounded monthly growth","citation":"https://wefunder.com/vet.pronto#claim-fact-5","observed_at":"2026-06-14T05:02:26Z","expires_at":"2026-06-21T05:02:26Z"},{"claim_id":"claim-fact-6","value":"65% of all U.S. households own a pet","citation":"https://wefunder.com/vet.pronto#claim-fact-6","observed_at":"2026-06-14T05:02:26Z","expires_at":"2026-06-21T05:02:26Z"}],"latest_fundraise":{"id":7401,"entity_id":"wefunder:fundraise:7401","state":"successful","offering_type":"4(a)(6)","structure":"safe","testing_the_waters":false,"can_invest_now":false,"funding_started_at":"2016-09-09T01:54:58Z","funding_closed_at":"2016-11-11T05:00:02Z"},"investor_memos":[],"team":[{"id":62600,"entity_id":"wefunder:company_role:62600","name":"Joe Waltman","title":"CEO","role":"founder","profile_url":"https://wefunder.com/joe.waltman.2"},{"id":62602,"entity_id":"wefunder:company_role:62602","name":"Soren Berg","title":"CTO","role":"founder"},{"id":62603,"entity_id":"wefunder:company_role:62603","name":"Katherine Van Ekert","title":"COO","role":"founder","profile_url":"https://wefunder.com/katherine.van.ekert"}],"featured_investors":[],"relationships":[{"source_entity_id":"wefunder:company:11567","relation":"has_team_member","target_entity_id":"wefunder:user:69619","target_url":"https://wefunder.com/joe.waltman.2"},{"source_entity_id":"wefunder:company:11567","relation":"has_team_member","target_entity_id":"wefunder:company_role:62602"},{"source_entity_id":"wefunder:company:11567","relation":"has_team_member","target_entity_id":"wefunder:user:69629","target_url":"https://wefunder.com/katherine.van.ekert"},{"source_entity_id":"wefunder:company:11567","relation":"has_recent_update","target_entity_id":"wefunder:feed_item:90513","target_url":"https://wefunder.com/feed/90513"},{"source_entity_id":"wefunder:company:11567","relation":"has_recent_update","target_entity_id":"wefunder:feed_item:90111","target_url":"https://wefunder.com/feed/90111"},{"source_entity_id":"wefunder:company:11567","relation":"has_recent_update","target_entity_id":"wefunder:feed_item:90018","target_url":"https://wefunder.com/feed/90018"},{"source_entity_id":"wefunder:company:11567","relation":"has_latest_fundraise","target_entity_id":"wefunder:fundraise:7401"}],"faq":[{"question":"Please explain how you calculate a $5mm valuation? Seems high, so I must be missing something... Thanks!","answer":"Early stage valuations are definitely more art than science. If we continue on our current growth trajectory, we will generate ~$2.5M of revenue over the next 12 months. That translates to a 2x multiplier on gross revenue, which is actually pretty reasonable for a company with our margins (over 30%). Put another way, this is probably going to be a binary outcome; which means that a $5M valuation will either seem very low or very high."},{"question":"Can you please clarify on why you decided to become political with your investor perks? You come to this website with the intention of raising money, but at the very outset, you all but alienate half of your potential investors.","answer":"Sorry about that. We had a number of poo bags printed a while ago and had some extras around the office. We felt this could be a fun way to spice up the fundraising campaign. I apologize if we offended; it wasn't our intention."},{"question":"How to you guard against vet's \" back soliciting\" i.e stealing one of your customers?","answer":"Providing mobile vet care is a non-trivial endeavor. If a vet was going to 'steal clients, they would effectively need to start their own vet clinic. In addition to the logistical and financial implications of starting a vet clinic, the vet would also need to maintain medical records for three years (and be able to send those records to other clinics upon request). If they do not comply, they run the risk of losing their license. We have found that this requirement is a large enough hurdle to..."},{"question":"Can you provide some clarity into your 2016 revenue, and do you have any financial statements to support it? You say were doing $100k a month prior to summer, but the chart above shows total Q1 revenue to be around $225k. Also interested in seeing your response to Jonathan Lil...","answer":"We have done just under $600k of revenue to date in 2016 (Jan - Aug). We did $98k of revenue in April, and then the summer slow down started. We are already seeing an encouraging uptick in appointments and revenue now that the summer holidays are coming to an end."},{"question":"I was ready to invest....but then I saw the Trump poo bag. Not a company I want to be a partner with. So why would you go there? I see that you haven't answered Mr. Lilly.","answer":"See above."}],"recent_posts":[{"id":90513,"entity_id":"wefunder:feed_item:90513","title":"VetPronto Expands to 15 Cities","preview":"Once, I took my two dogs to a vet clinic for a regular checkup. As soon as I opened the door to the clinic, my dogs froze and started shivering. I'd never seen my dogs act that way before. They hid in corners and I had to push them to get them to move. Just imagine going to the dentist as a kid (or even now). You get the idea..\u0026nbsp; Pets hate seeing the vet. They smell it in the air.\u0026nbsp;They see fellow animals locked up in a cage. So when I learned of\u0026nbsp;VetPronto last year, I knew they ...","published_at":"2017-07-11T23:49:59Z","canonical_url":"https://wefunder.com/feed/90513"},{"id":90111,"entity_id":"wefunder:feed_item:90111","published_at":"2017-04-05T23:58:24Z","canonical_url":"https://wefunder.com/feed/90111"},{"id":90018,"entity_id":"wefunder:feed_item:90018","title":"VetPronto February 2017 Update","preview":"It feels like we are finally emerging from the holiday funk. February revenue came in at $92k, which is one of our biggest to date, in spite of the shortened month. The higher than ideal burn is due to some marketing experiments in new cities. We have dialed some of that back and are expecting burn to decrease as revenue grows. Also, we have recently received a number of interesting fundraising proposals, so our runway isn’t as much of an issue as it seems. February Revenue - $92,114February ...","published_at":"2017-03-06T05:33:26Z","canonical_url":"https://wefunder.com/feed/90018"}],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-14T16:43:24Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-14T05:02:26Z","as_of":"2026-06-14T16:43:24Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-14T05:02:26Z","as_of":"2026-06-14T16:43:24Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-14T16:43:24Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-14T16:43:24Z","confidence":"medium"}}}}}}