# Vera Roasting Company

Craft coffee infused with the same health benefits as red wine 

## Elevator pitch
Vera Roasting Company is passionate about crafting a premium brew that will make your taste buds and your heart happy. CoffVee™ is delicately roasted, 100% Arabica beans infused with resveratrol, the all-natural antioxidant found in red wines. Enjoy the widely accepted heart-healthy benefits of a glass of red wine in every cup of CoffVee™.

- Canonical URL: https://wefunder.com/veraroasting
- Entity ID: wefunder:company:12073
- Last updated: 2026-06-11T05:00:04Z
- Generated at: 2026-06-11T20:53:46Z

## Quick facts
- Via earned media, the Company quickly sells CoffVee to all 50 states within 2 days
- CoffVee becomes available at local retail markets in NH, ME, & MA
- Won first national customer, the Vitamin Shoppe
- Awarded U.S. patent for unique process and composition of matter

## Active fundraises
- wefunder:fundraise:7846: 4(a)(6) successful (USD)

## FAQ
1. **Hello, are you going to be taking this to retail? If so, any consideration of getting into Whole Foods?**
   - Hi David, Yes! In fact, we already have a presence in 14 local retailers, as well as one national retailer, the Vitamin Shoppe. We’re also currently participating in Whole Food’s regional coffee showcase. If selected, our coffee will be placed in 3-5 stores initially, with the potential to expand into as many as 40 stores in the North Atlantic region, after a 3-6 month trial.
2. **'20% off purchases for investors (while still holding shares)" this is only mentioned for the first level, I presume it applies to all levels, but I would like to confirm that? Also, a second question, would multiple investments through this process be combined as 1 investment...**
   - Hi Bryan, The 20% off discount applies to all investment levels and it is valid as long as you hold shares. This discount will end when the company is sold or if the company chooses to repurchase your shares at some point in the future. Repurchases occur at the company’s option and the investors would be paid the greater of the the original amount invested or the fair market value at the time of the repurchase as determined by an appraiser. You may change the dollar amount of your investment ...
3. **Hi Evan: is you product available in the North Andover VS?**
   - Hi Jenny, CovffVee is currently stocked in 40 Vitamin Shoppe stores nationwide, two of which are in New England. Although you cannot currently purchase our products in North Andover, you can find them at the Saugus location. If that's a little to far to drive, you can ask any Vitamin Shoppe location to special order CoffVee for you and it will be delivered directly to the store, or you can check out our products on their website.
4. **Is this coffee organic?**
   - Hi Alexander, CoffVee is not certified organic. To answer another question that you did not ask, CoffVee is also not certified fair trade. There is a costly and time intensive process to officially securing organic and fair trade designations. We can say that CoffVee is made in small batches from responsibly grown coffee, with respect for people and the planet, and it is non-GMO, gluten-free, vegan, and Paleo-friendly.
5. **Hello. if I invest in your company what is the cost per share of stock in your company. I have seen the different levels of investment and gifts given at each level but no where did I see cost per share..I will wait to hear back from you..James Wedo (Minnesota)**
   - Hey James, The funding instrument is a Simple Agreement for Future Equity (SAFE). In the future, if a professional investor makes an investment or the company is sold, the company will negotiate a valuation with the counterparty. At that point, the SAFE will convert into equity and a share price will be determined, leading to a certain number of shares to be issued. The valuation cap and discount play a role in determining the number of shares you receive. The valuation to be used will be the...

## Team
- Glen Miller (Founder & CTO)
- Christopher Matrumalo (Director of Marketing)
- Evan Young (Director of Finance and Operations)
- Craig Fournier (Director of Outside Sales)
- Mark Duggan (CEO)

## Q&A
- Q: And yet a 3rd year with no updates I really wish the wefunder would reach out to this company as I'm assuming there still in business and making money, they are also in violation of SEC rules for not providing that information
- Q: Hi...I know i didnt invest much but im wondering what has been happening with that investment .. Thank you Lionel Lanouette
- Q: Update?
- Q: Is there any update on investments made in the initial round?
- Q: im wondering what if anything my small investment has done ??
- Q: Can someone from this company UPDATE INVESTORS ON WHAT IS GOING ON FOR 3 YEARS???
- Q: Hey! I haven't heard anything since 2017. I'm trying to fine out how is the company doing.
- Q: Will like to have the opportunity to invest in this innovative company.
- Q: any financial updates for 2018 not good.
- Q: When will we have a updates on how the company is doing?
- Q: Will investors receive anything for the 2017 tax season?
- Q: Will investors be receiving any tax paperwork?
- Q: Is it still possible to invest?
  - A: Hi Sandra, Unfortunately, our round has closed and it is no longer possible to invest in Vera Roasting Company through Wefunder. If you would like to send your email to me at evan@veraroasting.com, I will add you to our email distribution list so you can stay abreast of the developments within Vera Roasting Company.
- Q: Have you considered other markets? In particular, I have been on a recent trip to Australia and New Zealand, and the cafe culture is very strong in both countries, along with health trends.
  - A: Hello Ian, We have considered selling our products into other markets, however the shipping cost, import/export documentation, and lack of local distributors have kept us confined to the US thus far. In the future, we do hope to expand our reach outside of the country.
- Q: What is the price per pound of your coffee?
  - A: Hello Hilda, Our bagged coffees sell for $14.95 per 14 ounce bag (12 ounces for decaf) while our K-Cups sell for $12.95 per dozen in all varieties. We do offer volume discounts and discounts for signing up on a subscription, which can save customers up to 15% off of the full retail price.