{"data":{"type":"company_profile","id":12073,"entity_id":"wefunder:company:12073","attributes":{"canonical_url":"https://wefunder.com/veraroasting","generated_at":"2026-06-11T20:53:24Z","updated_at":"2026-06-11T05:00:04Z","entity_ids":{"company":"wefunder:company:12073","slug":"wefunder:company_slug:veraroasting"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-11T20:53:24Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-11T05:00:04Z","as_of":"2026-06-11T20:53:24Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-11T05:00:04Z","as_of":"2026-06-11T20:53:24Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-11T20:53:24Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-11T20:53:24Z","confidence":"medium"}}},"company":{"id":12073,"entity_id":"wefunder:company:12073","slug":"veraroasting","name":"Vera Roasting Company","tagline":"Craft coffee infused with the same health benefits as red wine ","elevator_pitch":"Vera Roasting Company is passionate about crafting a premium brew that will make your taste buds and your heart happy. 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Craig is powered by his constant focus on 100% customer satisfaction as the key to success!","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/75276/square_cropped_Untitled.jpg?1477573594","profile_url":"https://wefunder.com/craig.fournier","linkedin_url":"http://www.linkedin.com/in/craig-fournier-94477065","related_urls":["https://wefunder.com/craig.fournier"]},{"id":272255,"entity_id":"wefunder:company_role:272255","user_entity_id":"wefunder:user:155268","role":"employee","name":"Mark Duggan","title":"CEO","avatar_url":"https://uploads.wefunder.com/2021/user_default_icon_circle.png?1665616467","profile_url":"https://wefunder.com/markduggan24","related_urls":["https://wefunder.com/markduggan24"]}],"featured_investors":[],"investor_memos":[],"tab_counts":{"posts":0,"ask_questions":55,"featured_investors":0,"faq_entries":5},"active_fundraises":[{"id":7846,"entity_id":"wefunder:fundraise:7846","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"safe","security_type":"equity","currency":"USD","testing_the_waters":false,"min_purchase":100,"max_purchase":9,"funding_target":25000.0,"funding_started_at":"2017-01-30T19:14:41Z","funding_closed_at":"2017-04-08T04:01:27Z","auto_close_at":"2017-04-08T03:59:59Z"}],"latest_fundraise":{"id":7846,"entity_id":"wefunder:fundraise:7846","state":"successful","offering_type":"4(a)(6)","structure":"safe","testing_the_waters":false,"can_invest_now":false,"funding_started_at":"2017-01-30T19:14:41Z","funding_closed_at":"2017-04-08T04:01:27Z","terms":{"eb":null,"nb":"$2M","txt":"valuation cap"}},"recent_posts":[],"q_and_a":[{"id":145425,"entity_id":"wefunder:comment:145425","question":"And yet a 3rd year with no updates I really wish the wefunder would reach out to this company as I'm assuming there still in business and making money, they are also in violation of SEC rules for not providing that information","author_name":"Jonathan R Crawford","votes":1,"created_at":"2021-04-27T19:13:16Z","canonical_url":"https://wefunder.com/veraroasting#question-145425","answers":[]},{"id":131975,"entity_id":"wefunder:comment:131975","question":"Hi...I know i didnt invest much but im wondering what has been happening with that investment .. Thank you Lionel Lanouette","author_name":"Lionel J.L Anouette JR.","votes":1,"created_at":"2021-02-22T22:52:55Z","canonical_url":"https://wefunder.com/veraroasting#question-131975","answers":[]},{"id":123147,"entity_id":"wefunder:comment:123147","question":"Update?","author_name":"Patrick Equi","votes":1,"created_at":"2021-01-06T01:03:40Z","canonical_url":"https://wefunder.com/veraroasting#question-123147","answers":[]},{"id":122824,"entity_id":"wefunder:comment:122824","question":"Is there any update on investments made in the initial round?","author_name":"G. Michael G.","votes":1,"created_at":"2021-01-03T14:47:09Z","canonical_url":"https://wefunder.com/veraroasting#question-122824","answers":[]},{"id":103502,"entity_id":"wefunder:comment:103502","question":"im wondering what if anything my small investment has done ??","author_name":"Lionel J.L Anouette JR.","votes":1,"created_at":"2020-08-23T22:01:50Z","canonical_url":"https://wefunder.com/veraroasting#question-103502","answers":[]},{"id":87360,"entity_id":"wefunder:comment:87360","question":"Can someone from this company UPDATE INVESTORS ON WHAT IS GOING ON FOR 3 YEARS???","author_name":"Dipankar Jyoti Dutta","votes":1,"created_at":"2020-04-24T19:43:00Z","canonical_url":"https://wefunder.com/veraroasting#question-87360","answers":[]},{"id":87228,"entity_id":"wefunder:comment:87228","question":"Hey! I haven't heard anything since 2017. I'm trying to fine out how is the company doing.","author_name":"Danny Barnes","votes":1,"created_at":"2020-04-23T20:44:44Z","canonical_url":"https://wefunder.com/veraroasting#question-87228","answers":[]},{"id":67433,"entity_id":"wefunder:comment:67433","question":"Will like to have the opportunity to invest in this innovative company.","author_name":"Luis Debayle","votes":1,"created_at":"2019-10-30T02:59:04Z","canonical_url":"https://wefunder.com/veraroasting#question-67433","answers":[]},{"id":59471,"entity_id":"wefunder:comment:59471","question":"any financial updates for 2018 not good.","author_name":"Jonathan R Crawford","votes":1,"created_at":"2019-08-12T02:54:44Z","canonical_url":"https://wefunder.com/veraroasting#question-59471","answers":[]},{"id":57917,"entity_id":"wefunder:comment:57917","question":"When will we have a updates on how the company is doing?","author_name":"Danny Barnes","votes":1,"created_at":"2019-07-26T00:38:13Z","canonical_url":"https://wefunder.com/veraroasting#question-57917","answers":[]},{"id":18083,"entity_id":"wefunder:comment:18083","question":"Will investors receive anything for the 2017 tax season?","author_name":"Pamela Clark","votes":1,"created_at":"2018-02-10T20:35:48Z","canonical_url":"https://wefunder.com/veraroasting#question-18083","answers":[]},{"id":17901,"entity_id":"wefunder:comment:17901","question":"Will investors be receiving any tax paperwork?","author_name":"Pamela Clark","votes":1,"created_at":"2018-02-04T18:12:00Z","canonical_url":"https://wefunder.com/veraroasting#question-17901","answers":[]},{"id":9160,"entity_id":"wefunder:comment:9160","question":"Is it still possible to invest?","author_name":"Sandra Huerta","votes":1,"created_at":"2017-04-17T01:14:24Z","canonical_url":"https://wefunder.com/veraroasting#question-9160","answers":[{"id":9171,"entity_id":"wefunder:comment:9171","answer":"Hi Sandra, Unfortunately, our round has closed and it is no longer possible to invest in Vera Roasting Company through Wefunder. If you would like to send your email to me at evan@veraroasting.com, I will add you to our email distribution list so you can stay abreast of the developments within Vera Roasting Company.","author_name":"Evan Young","votes":0,"created_at":"2017-04-17T19:20:36Z"}]},{"id":8813,"entity_id":"wefunder:comment:8813","question":"Have you considered other markets? In particular, I have been on a recent trip to Australia and New Zealand, and the cafe culture is very strong in both countries, along with health trends.","author_name":"Ian Nowland","votes":1,"created_at":"2017-03-30T08:26:20Z","canonical_url":"https://wefunder.com/veraroasting#question-8813","answers":[{"id":8814,"entity_id":"wefunder:comment:8814","answer":"Hello Ian, We have considered selling our products into other markets, however the shipping cost, import/export documentation, and lack of local distributors have kept us confined to the US thus far. In the future, we do hope to expand our reach outside of the country.","author_name":"Evan Young","votes":0,"created_at":"2017-03-30T12:24:30Z"}]},{"id":8769,"entity_id":"wefunder:comment:8769","question":"What is the price per pound of your coffee?","author_name":"Hilda L. Wilson","votes":1,"created_at":"2017-03-28T09:07:41Z","canonical_url":"https://wefunder.com/veraroasting#question-8769","answers":[{"id":8770,"entity_id":"wefunder:comment:8770","answer":"Hello Hilda, Our bagged coffees sell for $14.95 per 14 ounce bag (12 ounces for decaf) while our K-Cups sell for $12.95 per dozen in all varieties. We do offer volume discounts and discounts for signing up on a subscription, which can save customers up to 15% off of the full retail price.","author_name":"Evan Young","votes":1,"created_at":"2017-03-28T12:15:44Z"}]},{"id":8714,"entity_id":"wefunder:comment:8714","question":"Two questions, first what are you doing with the increased investment over 100k, and second can you explain the marketing for 2016 what was done to market the product?","author_name":"Jonathan R Crawford","votes":1,"created_at":"2017-03-24T04:12:42Z","canonical_url":"https://wefunder.com/veraroasting#question-8714","answers":[{"id":8761,"entity_id":"wefunder:comment:8761","answer":"Jonathan, With amounts raised over $100K, we will invest in capital equipment to build out our production and shipping facility with commercial-grade grinders, mixers, and automated packing equipment. These efforts will help us be more cost efficient and reduce the labor required to prepare each unit of CoffVee. The focus of our marketing efforts since inception has been the pursuit of earned media. To support this end, we launched email, social media, newspaper, radio and advertising campaigns along with making connections with newspaper columnists, blog writers, and other local personalities. Additionally, we reached out directly to the customers by participating in large trade shows and tasting events. We continue to pursue these opportunities and have been featured in two more large stories just this year: an article in Seacoast Sunday, a paper with tens of thousands of readers, and a 5 minute TV-spot on NH Business, a popular morning show on WMUR here in NH.","author_name":"Evan Young","votes":0,"created_at":"2017-03-27T22:20:20Z"}]},{"id":8697,"entity_id":"wefunder:comment:8697","question":"Do you plan on going on Shark Tank?","author_name":"Jim Mareci","votes":1,"created_at":"2017-03-23T04:09:30Z","canonical_url":"https://wefunder.com/veraroasting#question-8697","answers":[{"id":8711,"entity_id":"wefunder:comment:8711","answer":"We think CoffVee would be perfect for Shark Tank, and we’d love to go on the show. We actually flew down to Dallas, TX for an open audition for the show back in January, but we’re told that it can take a while to find out if we make it, AND we were sworn to secrecy. This means that we won’t be able to reveal the status of our audition to anyone even if we do hear back from them with good news. Fingers crossed!","author_name":"Evan Young","votes":0,"created_at":"2017-03-24T01:12:46Z"}]},{"id":8655,"entity_id":"wefunder:comment:8655","question":"Thanks for the prompt reply Evan to my earlier question. I appreciate that Vera strongly believes in the health benefits of resveratrol. However, this doesn't quite answer my question. Have you had a legal review of whether using that phrase on your packaging is onside with state or federal laws regarding health claims? I'm just concerned about the risk of a government agency or competitor or someone challenging your use of that claim on your packaging.","author_name":"Charles Armour","votes":1,"created_at":"2017-03-21T16:24:35Z","canonical_url":"https://wefunder.com/veraroasting#question-8655","answers":[{"id":8656,"entity_id":"wefunder:comment:8656","answer":"In our opinion, there is no reason to consult a legal expert. According to the FDA, \"A \"health claim\" by definition has two essential components: (1) a substance (whether a food, food component, or dietary ingredient) and (2) a disease or health-related condition. A statement lacking either one of these components does not meet the regulatory definition of a health claim.\" While we certainly mention coffee on our product packaging there is no mention of any disease or health-related condition. We believe wholeheartedly in the widely accepted heart healthy benefits of red wine, and we're bringing those same benefits to coffee drinkers.","author_name":"Evan Young","votes":0,"created_at":"2017-03-21T19:14:35Z"}]},{"id":8539,"entity_id":"wefunder:comment:8539","question":"None of the founders or officers of Vera Roasting work full-time with the company. Why should I invest my money in a company, where the people involved are not fully invested in?","author_name":"Demetrios Tsekrekas","votes":1,"created_at":"2017-03-14T23:40:00Z","canonical_url":"https://wefunder.com/veraroasting#question-8539","answers":[{"id":8554,"entity_id":"wefunder:comment:8554","answer":"Demitrios, That is certainly one way to look at the situation, but we see it a different way. The New England Innovation Center, which employs all but one of the people who split time between companies, provides tremendous value to Vera. No company the size of Vera could afford to retain all of the people currently working on it part time as full time employees. The partners at the NEIC bring deep and diverse experience in strategic leadership, sales, marketing, development, and operations which Vera taps in addition to the full time workers it employs. In return, the NEIC has a significant equity stake in the company (~29%), which is shared among the partners, in addition to direct equity awards from Vera given to some of the NEIC partners who work most heavily on the company. Vera is very important to our individual success and we devote an accordingly large amount of effort to its needs. As the company grows and the functions currently held by NEIC partners become too time-consuming, a full time employee of Vera will be hired to absorb that role. Before that point, Vera will continue to enjoy the services of NEIC partners at no cash cost, which we feel is a unique advantage and is the only reason Vera has been able to exist on just $35,000 invested since its inception in September 2015.","author_name":"Evan Young","votes":0,"created_at":"2017-03-15T20:23:21Z"}]},{"id":8233,"entity_id":"wefunder:comment:8233","question":"Is this available in Canada ? Do you have any plans to 'Brand' this product for some of the coffee franchise co's","author_name":"Robert Winfield","votes":1,"created_at":"2017-02-23T20:24:31Z","canonical_url":"https://wefunder.com/veraroasting#question-8233","answers":[{"id":8246,"entity_id":"wefunder:comment:8246","answer":"Hi Robert, Our product is not currently available in Canada. We have investigated the possibility of using Amazon.ca as a channel, however we found that the shipping costs, both from our location to their warehouses and from their warehouses to the customer, to be prohibitive. We are currently evaluating ways to mitigate these shipping costs. While we do not have any plans to white label our product, in the future, there may be opportunities for us to license the technology to a national coffee franchise or other third-party.","author_name":"Evan Young","votes":0,"created_at":"2017-02-24T14:42:44Z"}]},{"id":324915,"entity_id":"wefunder:comment:324915","question":"so according to the last update Per the email you sent this company was sold in 2023, but I had invested in 2018 and have received no compensation, no return of investment, sure sounds like a scam to me hope you get into trouble on this one and this just shows to everyone that very few people can actually be trusted in the startup space. 2024 UPDATE: At the aforementioned Shareholders Meeting in July of 2023, shareholders were encouraged to invest further in Vera Roasting Company in exchange for additional equity, or to form an investment group and to purchase a larger share of Vera Roasting Company. In the ensuing months, no Shareholder(s) came forward with an investment/purchase plan. Several months later, the company was sold to our largest investor, who assumed all debt and agreed to continue operating Vera Roasting Company as an LLC for a minimum of two years.","author_name":"Jonathan R Crawford","votes":0,"created_at":"2026-02-10T19:59:09Z","canonical_url":"https://wefunder.com/veraroasting#question-324915","answers":[]},{"id":89140,"entity_id":"wefunder:comment:89140","question":"any financial updates for 2019 still not good.","author_name":"Jonathan R Crawford","votes":0,"created_at":"2020-05-06T20:49:23Z","canonical_url":"https://wefunder.com/veraroasting#question-89140","answers":[]},{"id":42333,"entity_id":"wefunder:comment:42333","question":"Has production increased over the last year, I see the last question appears to be Feb, 2018. also ,when will investors receive an update ?","author_name":"Jim Dunlo","votes":0,"created_at":"2019-04-06T19:02:41Z","canonical_url":"https://wefunder.com/veraroasting#question-42333","answers":[]},{"id":16819,"entity_id":"wefunder:comment:16819","question":"I sent a check 4/5/2017 to Wefunder, C/O, Boston Private Bank, 60 South Market Suite 100, San Jose, CA 95113. INV53072 $1,020 Check invested in Vera Roasting Company. I would like Vera Roasting Samples mailed to me: Deane Emery, 42 Farrell Loop, Warner, NH 03278 When will I receive the samples????? Thank you.","author_name":"Deane M. Emery","votes":0,"created_at":"2017-12-29T01:42:26Z","canonical_url":"https://wefunder.com/veraroasting#question-16819","answers":[]},{"id":12939,"entity_id":"wefunder:comment:12939","question":"I invested in this company and have not received any information since then including getting the shirt and coffvee they offered at the time.","author_name":"Mick Pinard","votes":0,"created_at":"2017-09-10T12:08:45Z","canonical_url":"https://wefunder.com/veraroasting#question-12939","answers":[]}],"faq":[{"question":"Hello, are you going to be taking this to retail? If so, any consideration of getting into Whole Foods?","answer":"Hi David, Yes! In fact, we already have a presence in 14 local retailers, as well as one national retailer, the Vitamin Shoppe. We’re also currently participating in Whole Food’s regional coffee showcase. If selected, our coffee will be placed in 3-5 stores initially, with the potential to expand into as many as 40 stores in the North Atlantic region, after a 3-6 month trial."},{"question":"'20% off purchases for investors (while still holding shares)\" this is only mentioned for the first level, I presume it applies to all levels, but I would like to confirm that? Also, a second question, would multiple investments through this process be combined as 1 investment...","answer":"Hi Bryan, The 20% off discount applies to all investment levels and it is valid as long as you hold shares. This discount will end when the company is sold or if the company chooses to repurchase your shares at some point in the future. Repurchases occur at the company’s option and the investors would be paid the greater of the the original amount invested or the fair market value at the time of the repurchase as determined by an appraiser. You may change the dollar amount of your investment ..."},{"question":"Hi Evan: is you product available in the North Andover VS?","answer":"Hi Jenny, CovffVee is currently stocked in 40 Vitamin Shoppe stores nationwide, two of which are in New England. Although you cannot currently purchase our products in North Andover, you can find them at the Saugus location. If that's a little to far to drive, you can ask any Vitamin Shoppe location to special order CoffVee for you and it will be delivered directly to the store, or you can check out our products on their website."},{"question":"Is this coffee organic?","answer":"Hi Alexander, CoffVee is not certified organic. To answer another question that you did not ask, CoffVee is also not certified fair trade. There is a costly and time intensive process to officially securing organic and fair trade designations. We can say that CoffVee is made in small batches from responsibly grown coffee, with respect for people and the planet, and it is non-GMO, gluten-free, vegan, and Paleo-friendly."},{"question":"Hello. if I invest in your company what is the cost per share of stock in your company. I have seen the different levels of investment and gifts given at each level but no where did I see cost per share..I will wait to hear back from you..James Wedo (Minnesota)","answer":"Hey James, The funding instrument is a Simple Agreement for Future Equity (SAFE). In the future, if a professional investor makes an investment or the company is sold, the company will negotiate a valuation with the counterparty. At that point, the SAFE will convert into equity and a share price will be determined, leading to a certain number of shares to be issued. The valuation cap and discount play a role in determining the number of shares you receive. The valuation to be used will be the..."}]}}}