{"data":{"type":"company_profile_ai","id":35670,"entity_id":"wefunder:company:35670","attributes":{"canonical_url":"https://wefunder.com/vegan.fine.foods","retrieval_urls":{"canonical":"https://wefunder.com/vegan.fine.foods","json":"https://wefunder.com/vegan.fine.foods.json","markdown":"https://wefunder.com/vegan.fine.foods.md","ai_json":"https://wefunder.com/vegan.fine.foods.ai.json","ai_text":"https://wefunder.com/vegan.fine.foods.ai.txt","changelog_json":"https://wefunder.com/vegan.fine.foods.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-06-15T05:00:16Z","generated_at":"2026-06-15T21:12:32Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"company":{"id":35670,"entity_id":"wefunder:company:35670","slug":"vegan.fine.foods","name":"Vegan Fine Foods","tagline":"","elevator_pitch":"We are\u0026nbsp;an all-vegan market and cafe, with our flagship location in Fort Lauderdale, Florida.\u0026nbsp;We carry over 4,000 plant-based retail products on our shelves and in our frozen \u0026amp; refrigerated department. We have an in-store\u0026nbsp;cafe, called Vegan Fine Cafe,\u0026nbsp;that offers a full menu of\u0026nbsp;vegan meals, smoothies, juices, bowls, and more. We have a body shop, called Vegan Fine Body,\u0026nbsp;that features the best vegan supplements, body care, facial care and cosmetics.","location":"Fort Lauderdale","website":"https://www.veganfinefoods.com","total_amount_raised":710981,"total_investors":1309,"is_funded":false,"is_active":false},"key_claims":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 710981","citation":"https://wefunder.com/vegan.fine.foods#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-15T05:00:16Z","as_of":"2026-06-15T21:12:32Z","confidence":"high"},"observed_at":"2026-06-15T05:00:16Z","expires_at":"2026-06-16T05:00:16Z"},{"claim_id":"claim-total-investors","text":"Total investors: 1309","citation":"https://wefunder.com/vegan.fine.foods#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-15T05:00:16Z","as_of":"2026-06-15T21:12:32Z","confidence":"high"},"observed_at":"2026-06-15T05:00:16Z","expires_at":"2026-06-16T05:00:16Z"}],"verified_facts":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 710981","citation":"https://wefunder.com/vegan.fine.foods#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-15T05:00:16Z","as_of":"2026-06-15T21:12:32Z","confidence":"high"},"observed_at":"2026-06-15T05:00:16Z","expires_at":"2026-06-16T05:00:16Z"},{"claim_id":"claim-total-investors","text":"Total investors: 1309","citation":"https://wefunder.com/vegan.fine.foods#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-15T05:00:16Z","as_of":"2026-06-15T21:12:32Z","confidence":"high"},"observed_at":"2026-06-15T05:00:16Z","expires_at":"2026-06-16T05:00:16Z"}],"company_claims":{"tagline":"","elevator_pitch":"We are\u0026nbsp;an all-vegan market and cafe, with our flagship location in Fort Lauderdale, Florida.\u0026nbsp;We carry over 4,000 plant-based retail products on our shelves and in our frozen \u0026amp; refrigerated department. We have an in-store\u0026nbsp;cafe, called Vegan Fine Cafe,\u0026nbsp;that offers a full menu of\u0026nbsp;vegan meals, smoothies, juices, bowls, and more. We have a body shop, called Vegan Fine Body,\u0026nbsp;that features the best vegan supplements, body care, facial care and cosmetics.","story":"We started in 2018. It's been an amazing journey and we have barely scratched the surface of the potential of the exploding natural plant-based foods market. \u0026nbsp;Here's the story of Vegan Fine Foods, from concept to creation, from an idea to reality.First, a\u0026nbsp;Problem then a\u0026nbsp;SolutionWe opened our flagship store in Fort Lauderdale, Florida in March 2018, but the journey began long before that.\u0026nbsp;It started in\u0026nbsp;May, 1997. After years in graduate school,\u0026nbsp;I gained a lot of weight and my health was failing. That led to the decision to take control of my health, cleanse my system, and get back on track. It led to the decision to change from a fast-food, meat-based diet\u0026nbsp;to a plant-based, vegan diet.​​The change\u0026nbsp;turned out to be more difficult than I realized. While searching for plant-based alternatives, \u0026nbsp;I had to go to multiple stores to find the products I wanted. On top of that, I ​spent an incredible amount of time reading product labels to make sure all the ingredients were plant-based. Doing this every week turned out to be a problem. I ​knew others were\u0026nbsp;experiencing the same challenges in finding quality vegan products in traditional\u0026nbsp;grocery stores.\u0026nbsp;The seed was planted. I\u0026nbsp;knew the solution: an all-vegan grocery store where customers would find a variety of products that were certified vegan, providing a sense of relief and comfort to vegans, vegetarians, and flexitarians. That was the birth of Vegan Fine Foods.\u0026nbsp;It was time to develop the plan.A Man With a Plan By early 2016 I had the first draft of a\u0026nbsp;business plan\u0026nbsp;but I needed to do more research. I wanted to study vegan markets that were already succeeding. I found out quickly that there weren't many to choose from. In the U.S., I went to Gary Null's Uptown Whole Foods in NYC and Food Fight in Portland, Oregon. Then I traveled to Europe to see Veganz in Berlin andVBites in London. I learned from all of them. Then I blended in what I ​learned at\u0026nbsp;traditional\u0026nbsp;specialty stores, such as Whole Foods and\u0026nbsp;Dean \u0026amp; Deluca, and completed the plan.The next step was to\u0026nbsp;find a special\u0026nbsp;location with lots of character. I\u0026nbsp;found the perfect retail\u0026nbsp;space in downtown Fort Lauderdale. The\u0026nbsp;buildout\u0026nbsp;took almost a year. Then\u0026nbsp;I assembled a passionate team\u0026nbsp;and finally, in the Spring of 2018, we opened!Over a thousand customers came to celebrate with us on our Grand Opening Weekend!Carrot Ribbon Cutting with Ft Lauderdale Mayor Dean Trantalis, April 20th, 2018Our First YearWe had an amazing first year,\u0026nbsp;even with all the challenges a startup brings.\u0026nbsp;We managed to do $1\u0026nbsp;million in sales, and served over 35,000 customers! We also learned a lot. Now we are\u0026nbsp;laser focused on growing the business strategically. Based on the overwhelming feedback we received from customers and fans across the country, in addition to extensive market research, we\u0026nbsp;decided that franchising would be the cornerstone of our growth strategy.\u0026nbsp;We began to implement another central part of our strategy by\u0026nbsp;launching our own line of wines, called Vegan Fine Wines. It was\u0026nbsp;the first rollout of our new \"Vegan Fine\" brand of high quality, private-label products that we plan to expand significantly in 2019 and 2020.Vegan Fine Wines - Did you know most wines are not vegan? In addition to our line of products, we actively\u0026nbsp;promote vegan startup brands and businesses. Our customers love that they are able to find products on our shelves that are not found in mainstream\u0026nbsp;grocery stores. This is one of our key differentiators. We will always be on the cutting edge of new and innovative plant-based products as this market continues its amazing growthWe have discovered that over 50% of our customers are not vegan or vegetarian. They are often\u0026nbsp;occasional plant-based eaters or others\u0026nbsp;curious to see what vegan food is all about. We are a very inclusive\u0026nbsp;and look forward to sharing our alternatives to traditional fair with customers and communities throughout the country and around the world. Our motto is: Strictly vegan but not just for vegans.\u0026nbsp;So far in our cafe, Vegan Mac \u0026amp; Cheese with Chorizo is our number one seller, and everyone loves our delicious Acai Bowls.\u0026nbsp;Next StepsNow that we have tested our concept and proved that it works, we are preparing to franchise. We have three franchise options\u0026nbsp;that we will offer to prospective franchisees: 1) Vegan Fine Foods, which includes groceries, prepared foods, and health \u0026amp; ​beauty care products; 2) Vegan Fine Cafe, which is our branded prepared foods division. We believe it has great potential as a stand alone Fast-Casual, Quick Service Restaurant, which is the fastest growing category in food franchising; and 3) Vegan Fine Body, our health, body, \u0026amp; beauty care division.We believe these distinctive franchise offerings will be instrumental in 1) appealing to a larger group of entrepreneurs,\u0026nbsp;2)\u0026nbsp;growing the brand, 3)\u0026nbsp;introducing Vegan Fine Foods in communities across the United States\u0026nbsp;and beyond, and 4) achieving our mission of making high-quality, vegan products accessible to everyone.We will also be launching an\u0026nbsp;e-commerce platform as part of our expansion plans. The first phase will involve\u0026nbsp;taking online orders and fulfilling them at night. This model will allow us to dial in our online offering while we look at different fufillment strategies. We are a bricks \u0026amp; mortar store that uses social media to promote our products to a large audience that will have the option to buy online. We have followers all over the country\u0026nbsp;that will\u0026nbsp;have access to our products, just like our local customers.\u0026nbsp;The Vegan TsunamiAfter many years in obscurity, veganism has gone mainstream. We're witnessing explosive growth in the vegan food space. This is the result of a convergence of factors. Movie makers and Netflix have influenced many people to\u0026nbsp;\"go vegan\" by producing documentaries such as\u0026nbsp;What The Health, Fork Over Knives, Food, Inc. and Hungry for Change.Social media influencers are also\u0026nbsp;taking up the vegan mantle. This is a true sea change. Even major corporations are jumping in,\u0026nbsp;Burger King\u0026nbsp;is now offering an all-vegan\u0026nbsp;Impossible Whopper! Suddenly, there are vegan options on almost\u0026nbsp;every chain restaurant menu. We are fortunate to be going into our second year of business\u0026nbsp;with the positive\u0026nbsp;momentum in this market.\u0026nbsp;This vegan wave shows no signs of slowing down. It's an exciting time\u0026nbsp;for vegans and vegan businesses!At Vegan Fine Foods, we are seeing the same explosion of\u0026nbsp;growth in number of customers, sales per customer, and total sales\u0026nbsp;at the store level. For example, in\u0026nbsp;the first quarter of 2019, the average number of customers per day has increased over 20%. Between February and March alone, total store\u0026nbsp;sales have increased 20.2% and the average number of paying customers visiting\u0026nbsp;our store daily\u0026nbsp;increased 22.3%. We are seeing growth across the board, including deliveries, which increased 11% in the same time period.As we continue to expand our product and service offerings, and execute on our 2019 strategic\u0026nbsp;initiatives, we anticipate even\u0026nbsp;more impressive growth in our key\u0026nbsp;performance indicators, in-line with the dramatic growth in this exciting new market for natural,\u0026nbsp;plant-based foods.People, Profits, PlanetThe triple bottom line is our commitment to doing our part to make the world a better place. We support our mission of making vegan options and awareness available to everyone by providing education about plant-based eating and providing transitional foods that appeal to vegans and non- vegans. We are in business to make a profit, but in so doing, our products and sustainable practices can also help the environment. We hope that you share our vision that good business and being a good corporate citizen\u0026nbsp;go hand-in-hand. Thanks for your interest in\u0026nbsp;Vegan Fine Foods. We hope you join our team!Check out www.veganfinefoods.com and our socials for more!","quick_facts":["$1.2M in revenue in first 15 months.","100K+ customers served last year.","Over 50% of our customers aren't vegan. Vegan foods have wide appeal!","Launched our own private label, with Vegan Fine Wines as first product launch in Dec. 2018.","This raise will support launching VFF franchises, an online store, expanding our private label and our in-store offerings.","Forbes and The Economist named 2019 \"The Year of the Vegan.\"","Beyond Meat's 2019 IPO was the most successful IPO in 10 years."]},"computed_metrics":{"total_amount_raised":710981,"total_investors":1309,"team_size":3,"featured_investor_count":0,"faq_count":5,"recent_post_count":0},"quick_facts":[{"claim_id":"claim-fact-1","value":"$1.2M in revenue in first 15 months.","citation":"https://wefunder.com/vegan.fine.foods#claim-fact-1","observed_at":"2026-06-15T05:00:16Z","expires_at":"2026-06-22T05:00:16Z"},{"claim_id":"claim-fact-2","value":"100K+ customers served last year.","citation":"https://wefunder.com/vegan.fine.foods#claim-fact-2","observed_at":"2026-06-15T05:00:16Z","expires_at":"2026-06-22T05:00:16Z"},{"claim_id":"claim-fact-3","value":"Over 50% of our customers aren't vegan. Vegan foods have wide appeal!","citation":"https://wefunder.com/vegan.fine.foods#claim-fact-3","observed_at":"2026-06-15T05:00:16Z","expires_at":"2026-06-22T05:00:16Z"},{"claim_id":"claim-fact-4","value":"Launched our own private label, with Vegan Fine Wines as first product launch in Dec. 2018.","citation":"https://wefunder.com/vegan.fine.foods#claim-fact-4","observed_at":"2026-06-15T05:00:16Z","expires_at":"2026-06-22T05:00:16Z"},{"claim_id":"claim-fact-5","value":"This raise will support launching VFF franchises, an online store, expanding our private label and our in-store offerings.","citation":"https://wefunder.com/vegan.fine.foods#claim-fact-5","observed_at":"2026-06-15T05:00:16Z","expires_at":"2026-06-22T05:00:16Z"},{"claim_id":"claim-fact-6","value":"Forbes and The Economist named 2019 \"The Year of the Vegan.\"","citation":"https://wefunder.com/vegan.fine.foods#claim-fact-6","observed_at":"2026-06-15T05:00:16Z","expires_at":"2026-06-22T05:00:16Z"},{"claim_id":"claim-fact-7","value":"Beyond Meat's 2019 IPO was the most successful IPO in 10 years.","citation":"https://wefunder.com/vegan.fine.foods#claim-fact-7","observed_at":"2026-06-15T05:00:16Z","expires_at":"2026-06-22T05:00:16Z"}],"latest_fundraise":{"id":25524,"entity_id":"wefunder:fundraise:25524","state":"successful","offering_type":"4(a)(6)","structure":"convertible_note","testing_the_waters":false,"can_invest_now":false,"funding_started_at":"2019-06-13T23:46:09Z","funding_closed_at":"2020-02-01T05:01:48Z"},"investor_memos":[],"team":[{"id":422389,"entity_id":"wefunder:company_role:422389","name":"Steven Smith","title":"Founder and CEO","role":"founder","profile_url":"https://wefunder.com/steven.smith.7"},{"id":670030,"entity_id":"wefunder:company_role:670030","name":"Rain Knight","title":"Chief Financial Officer","role":"employee"},{"id":483500,"entity_id":"wefunder:company_role:483500","name":"Iselgis Garcia","title":"Board Member","role":"employee"}],"featured_investors":[],"relationships":[{"source_entity_id":"wefunder:company:35670","relation":"has_team_member","target_entity_id":"wefunder:user:230633","target_url":"https://wefunder.com/steven.smith.7"},{"source_entity_id":"wefunder:company:35670","relation":"has_team_member","target_entity_id":"wefunder:company_role:670030"},{"source_entity_id":"wefunder:company:35670","relation":"has_team_member","target_entity_id":"wefunder:company_role:483500"},{"source_entity_id":"wefunder:company:35670","relation":"has_latest_fundraise","target_entity_id":"wefunder:fundraise:25524"}],"faq":[{"question":"If someone invested $100 how many shares will they have?","answer":"Hi Laneshia, here is the answer to your question:\u0026nbsp;Vegan Fine Foods is raising this round under a convertible note. In a convertible note, shares are determined at the next qualified round of financing (i.e. Series A). If and when that next round happens, the price will be determined and shares will be distributed. Investors in the convertible note receive a discount on the Series A price because they took a risk for investing early. You can learn more here: https://help.wefunder.com/#/co..."},{"question":"Why are you also introducing 2 new concepts (Vegan Fine Cafes, Vegan Fine Body) only a year after proving the first concept Vegan Fine Foods? Will investors of Vegas Fine Foods, also be investors of Vegan Fine Cafes and Vegas Fine Body? Are these 2 new concepts wholly owned su...","answer":"Hi Kevin, thanks for your questions. Vegan Fine Cafe and Vegan Fine Body are integral parts of Vegan Fine Foods. When developed the business plan for Vegan Fine Foods, it always included the café and body sections. Once we opened, we decided to brand both Vegan Fine Cafe and Vegan Fine Body because we saw the potential for both as stand alone franchises\u0026nbsp;based on customer feedback. So we have actually been testing\u0026nbsp;all three concepts at the same time within Vegan Fine Foods\u0026nbsp;As a ..."},{"question":"How do you decide to build vs franchise? Are you open to organic growth by opening more stores?","answer":"Hi Johann, thanks for the question. We decided to become a franchisor because based on our analysis, franchising is the most cost\u0026nbsp;effective and quickest way to grow. We will still consider opening company-owned stores in key markets, but we believe franchising will generate the most growth for our business. One of the great thing about becoming a franchisor is that both options are available as viable ways to grow, and we can pursue both simultaneously.\u0026nbsp;"},{"question":"Steven, I like what you are doing! I want to better understand Vegan Market and Vegan Fine Foods. The investment is in Vegan Fine foods, not the parent company? Can you explain the relationship given the loans from Vegan Market to Vegan Fine Foods. Why are you raising for vega...","answer":"Hi Alicia, thanks for the question. Vegan Market, Inc. is the parent company of Vegan Fine Foods. You are correct that the investment is in Vegan Fine Foods, LLC. Our plan is to convert Vegan Fine Foods from a limited liability company to a C-Corporation. It currently operates and a stand-alone business, with Vegan Market, Inc. acting as a holding company. Vegan Market, Inc. has other subsidiaries and could eventually spin-off or sell these businesses as separate entities. Vegan Market, Inc. ..."},{"question":"What was your net on the 1.2 last year?","answer":"Hi Chad, thanks for your question. All of the company's financials are available on Wefunder in the financials section. You can find the net and other detailed financial information in that section."}],"recent_posts":[],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-15T21:12:32Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-15T05:00:16Z","as_of":"2026-06-15T21:12:32Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-15T05:00:16Z","as_of":"2026-06-15T21:12:32Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2026-03-04T01:12:10Z","as_of":"2026-06-15T21:12:32Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2026-03-04T01:12:10Z","as_of":"2026-06-15T21:12:32Z","confidence":"medium"}}}}}}