{"data":{"type":"company_profile","id":180809,"entity_id":"wefunder:company:180809","attributes":{"canonical_url":"https://wefunder.com/vade.nutrition","generated_at":"2026-06-04T19:02:11Z","updated_at":"2026-06-03T23:50:16Z","entity_ids":{"company":"wefunder:company:180809","slug":"wefunder:company_slug:vade.nutrition"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-04T19:02:11Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-03T23:50:16Z","as_of":"2026-06-04T19:02:11Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-03T23:50:16Z","as_of":"2026-06-04T19:02:11Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2026-06-02T17:46:38Z","as_of":"2026-06-04T19:02:11Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2026-06-02T17:46:38Z","as_of":"2026-06-04T19:02:11Z","confidence":"medium"}}},"company":{"id":180809,"entity_id":"wefunder:company:180809","slug":"vade.nutrition","name":"VADE Nutrition","tagline":"World's Leading Portable \u0026 Convenient Nutritional Supplement Brand","story":"VADE Nutrition is shaking up the nutritional supplement industry by prioritizing many consumers' #1 concern: convenience. VADE’s solution offers high-quality nutrition that's portable, mess-free, and hassle-free with pre-measured servings wrapped in a dissolvable, food-grade film. Just toss the pack in a liquid of your choice, shake, and enjoy a delicious, nutritious drink, ready to go wherever you go.After a successful launch of Dissolvable Protein Packs, we expanded the VADE Nutrition product line to include pre-measured plant-based meal replacement and collagen + MCT Oil packs. Our mission is to continue expanding this product line so that people in all walks of life will be able to benefit from the revolutionary products that we create. From sports nutrition, to supplements for the elderly, nutritional care for infants, and beyond.VADE Nutrition quickly gained momentum, reaching over 8,000 retail locations, achieving a remarkable 1,523% sales growth in three years, exceeding $20 million in sales, and earning recognition from prestigious global entities. Notable achievements include securing a deal from Mark Cuban and Alex Rodriguez on ABC's Shark Tank, having our founder Joe Johnson featured in Forbes 30 Under 30, and receiving two Inc 500 awards.The growth, retail success, and recognition from some of the most renowned names in business have been massive milestones in our journey to become a global leader in this massive $381 billion industry. And we’re just getting started!As a high-level athlete and Captain of the Michigan State Wrestling Team, Joe Johnson was constantly traveling—and constantly frustrated by the mess and hassle of traditional protein powders. Pre-measuring into plastic baggies was wasteful and annoying. Ready-to-drink shakes? Bulky, full of junk ingredients, and terrible for the planet.That’s when it hit him. What if convenience didn’t have to mean compromise?What if the entire supplement industry—plagued by tubs, scoopers, and garbage-filled RTDs—could be reinvented? So he built it.VADE Nutrition’s Dissolvable Packs are the first of their kind: portable, pre-measured servings of clean nutrition wrapped in a food-grade film that disappears in liquid. No waste. No mess. Just pure, effortless performance.In this age-old industry, there has been no real innovation in convenience and portability (while maintaining quality) until now. In every sector, there emerges a pioneer who rethinks the status quo. Consider how Tide Pods revolutionized laundry, Airbnb transformed travel accommodations, or Amazon reshaped online shopping. Now it's our turn!The convenience and portability of our products, mixed with our quality and great taste, has built viral excitement and acceptance from our industry. The support and love from our more than a million customers is what this company is built off of, and why we want to give everyone a chance to become an owner of VADE as we transform industries.We believe VADE Nutrition’s blend of quality \u0026amp; convenience, coupled with its broad market appeal, positions us to seize a substantial share of the global nutritional supplements market. This market was valued at a notable $381.47 billion in 2022, with forecasts projecting a CAGR of 6.3% from 2023 to 2030As Seen On ABC’s Shark Tank, recognized as a Forbes 30 Under 30 Awardee, and listed twice on Inc 500’s Fastest Growing Companies in America, VADE Nutrition aspires to redefine the nutritional supplement industry. We’ve introduced the first and only pre-measured servings of nutritional supplements encased in a dissolvable food-grade film, merging high-quality nutrition with unmatched convenience and portability. With our massive sales growth, extensive retail distribution, multi-million dollar licensing deals, and an ever-expanding social and e-commerce presence, it’s clear we’re not just navigating this growing market; we're thriving within it. We believe VADE’s trajectory indicates sustained and dynamic growth as we continue establishing ourselves as a major player in the industry.As we set our sights on further disruption of the market, our key objectives include expanding into emerging markets, research and development of innovative product lines, and bolstering our marketing efforts to increase brand awareness on a global scale.We are excited to offer the opportunity to join us in shaping the future of nutrition and promoting healthier lifestyles. Together we'll redefine the standards of the nutritional supplements industry and make high-quality nutrition more convenient and accessible for everyone!Invest in VADE today and be a part of a journey that's rewriting the rules of convenient, high-quality nutrition for generations to come.Full financial breakdown:VADE Nutrition leverages commission-based ad spending on platforms like TikTok Shop, focusing on profitability and rapid growth. This strategy utilizes user-generated content (UGC) creator networks to expand reach and generate organic engagement.Our direct sales approach is implemented through several key channels:Partnerships with micro and macro influencers who align with our brand values and target audienceDevelopment of authentic, engaging content that showcases real customer experiences and product benefitsStrategic use of platform-specific features like TikTok Shop's live shopping events and flash salesImplementation of performance-based compensation models to ensure ROI-positive advertising spendWe have partnered with Distributors that only work on a 10% commission, thus providing us the opportunity to grow within retail while not having the financial risk.Our rapid growth, combined with an overreliance on outside co-packers positioned us to go through a restructuring so that we could continue our profitable growth without any debt. We are raising capital to optimize our manufacturing process, dramatically reducing our cost of goods, thus unlocking scalable, profitable growth. This investment will also fund product expansion, international growth, and marketing strategies that have already been proven to drive exponential sales. With the right resources, we’re positioned to capture a billion-dollar slice of the global supplement market.Every dollar of this raise is engineered to accelerate VADE's path to profitability, scale proven revenue channels, and eliminate the operational bottlenecks that have limited us from fulfilling demand.","location":"Howell, MI","website":"https://vade-nutrition.com","total_amount_raised":0,"total_investors":0,"is_funded":false,"is_active":false,"quality_score":3,"related_urls":["https://wefunder.com/vade.nutrition","https://vade-nutrition.com"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/180809/xxl_blob.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/180809/large_blob","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/180809/standard_blob.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/180809/standard_blob.jpg"},"links":{"company_url":"https://vade-nutrition.com","linkedin_url":"https://linkedin.com/company/vade-nutrition/","facebook_url":"https://facebook.com/VadeNutrition","instagram_url":"https://instagram.com/vadenutrition/","youtube_url":"https://youtube.com/@VADENutrition","tiktok_url":"https://tiktok.com/@vade_nutrition"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"$20M+ in revenue, maintaining a growth rate of 1,523% over a 3-year period"},{"index":2,"claim_id":"claim-fact-2","value":"Landed a deal on ABC’s Shark with Mark Cuban \u0026amp; Alex Rodriguez"},{"index":3,"claim_id":"claim-fact-3","value":"Space in 8,000+ retail locations in some of the nation’s largest retailers – GNC, Hy-Vee, CVS \u0026amp; more"},{"index":4,"claim_id":"claim-fact-4","value":"Secured multi-million dollar licensing deals \u0026amp; global distributors."},{"index":5,"claim_id":"claim-fact-5","value":"2-time winner of Inc 500 Fastest Growing Companies, ranked in the top 12 for all health companies"},{"index":6,"claim_id":"claim-fact-6","value":"Our founder, Joe Johnson, was listed as Forbes 30 Under 30 in 2022"},{"index":7,"claim_id":"claim-fact-7","value":"Our products are viral by nature, backing up our 500M+ views on social media \u0026amp; 8,000+ 5-Star reviews"}],"team":[{"id":5678581,"entity_id":"wefunder:company_role:5678581","user_entity_id":"wefunder:user:4757014","role":"founder","name":"Joe Johnson","title":"Founder \u0026 CEO","bio":"As Seen on ABC's Shark Tank, awarded Forbes 30 Under 30, and 2X winner of Inc 500, Joe is a former college athlete, and the inventor of VADE’s Dissolvable Nutrition Packs, where he has grown revenue from $17K to $20M+","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/5678581/square_blob.jpg?1771960372","profile_url":"https://wefunder.com/joe.johnson.vade.nutrition","personal_url":"https://vade-nutrition.com","linkedin_url":"https://linkedin.com/in/joe-johnson-b57210123/","related_urls":["https://wefunder.com/joe.johnson.vade.nutrition","https://vade-nutrition.com"]},{"id":5687938,"entity_id":"wefunder:company_role:5687938","role":"employee","name":"Courtney McHugh","title":"COO / Integrator","bio":"Certified EOS Integrator, PMP, Ex-Boeing, Ex-UPS. Broad experience as Second-in-Command in the manufacturing, professional services, real estate, tech, media, online coaching, and marketing sectors.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/5687938/square_blob.jpg?1771343752","linkedin_url":"https://linkedin.com/in/courtneybmchugh/","related_urls":[]},{"id":5687939,"entity_id":"wefunder:company_role:5687939","role":"employee","name":" Bryson Nugent","title":"Accounting Manager","bio":"Bryson Nugent, CPA—financial architect behind VADE’s numbers. Senior Accountant at Yeo \u0026amp; Yeo CPAs, BBA UM-Flint. Oversees modeling, cost controls, and investor reporting to scale growth with disciplined financial rigor.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/5687939/square_blob.jpg?1771343753","related_urls":[]}],"featured_investors":[{"id":13007,"entity_id":"wefunder:company_investor_profile:13007","investor_profile_id":4509845,"investor_profile_entity_id":"wefunder:investor_profile:4509845","subject_entity_id":"wefunder:notable_investor:16886","name":"Mike and Stacey Marsh","role_title":"","bio":"Mike and Stacey Marsh are proven CPG founders who built Flatout Flatbread from the ground up into a nationally distributed “better-for-you” brand, helping pioneer the modern flatbread category and ultimately sold Flatout in a reported ~$92M acquisition.","avatar_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTIyMTQ3MCwicHVyIjoiYmxvYl9pZCJ9fQ==--f907db402f73c949321b83b57469a5f3dc3e46c6/filename","profile_url":"https://wefunder.com/mike.and.stacey.marsh","endorsement_quote":"We’re investing in VADE Nutrition because we recognize rare, defensible product innovation, and we know firsthand what it takes to scale a breakthrough food format into a category-defining brand.","endorsement_name":"","investment_total":5000,"investment_info":"Invested $5,000 this round","is_lead_investor":false,"related_urls":["https://wefunder.com/mike.and.stacey.marsh"]}],"investor_memos":[],"tab_counts":{"posts":3,"ask_questions":1,"featured_investors":1,"faq_entries":1},"active_fundraises":[{"id":140949,"entity_id":"wefunder:fundraise:140949","state":"open","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"","currency":"USD","testing_the_waters":true,"min_purchase":5000,"max_purchase":9,"funding_target":3000000.0,"minimum_target":"200000.0","maximum_target":"3000000.0"}],"latest_fundraise":{"id":140949,"entity_id":"wefunder:fundraise:140949","state":"open","offering_type":"4(a)(6)","structure":"ttw","testing_the_waters":true,"can_invest_now":true,"funding_started_at":null,"funding_closed_at":null,"terms":{"eb":"$9M","nb":"$12M","txt":"valuation cap"}},"recent_posts":[{"id":306725,"entity_id":"wefunder:feed_item:306725","type":"FeedItem::Update","visibility":"public","title":"Flatout Founders Stacey \u0026amp; Mike Marsh Join VADE as Lead Investors","preview":"A founder team that built a Michigan better-for-you food brand from product insight to national retail and a $92M strategic acquisition is now backing VADE's next chapter.Some investor updates are about capital.This one is about fit.I am excited to share that Stacey and Mike Marsh, the founders behind Flatout Flatbread, have joined VADE Nutrition as lead investors.For anyone who does not know their story, Stacey and Mike built Flatout from a Michigan food idea into a nationally distributed be...","published_at":"2026-04-23T16:00:38Z","author_name":"Joe Johnson","url":"/feed/306725","canonical_url":"https://wefunder.com/feed/306725"},{"id":246654,"entity_id":"wefunder:feed_item:246654","type":"FeedItem::Note","visibility":"public","preview":"Come join us, as we get ready for our Wefunder investment round to go live to the public!","published_at":"2026-01-21T20:11:02Z","author_name":"Joe Johnson","url":"/feed/246654","canonical_url":"https://wefunder.com/feed/246654"},{"id":246635,"entity_id":"wefunder:feed_item:246635","type":"FeedItem::Spotlight","visibility":"public","preview":"\"I have tried many whey protein products and VADE is by far the best tasting. I also appreciate the convenience of having a prepared pouch but really for me it is the flavor and taste. I believe in the product strongly and thus I am backing it with an investment.\" - Jared Heit","published_at":"2026-01-21T19:17:44Z","author_name":"Joe Johnson","url":"/feed/246635","canonical_url":"https://wefunder.com/feed/246635"}],"q_and_a":[{"id":316199,"entity_id":"wefunder:comment:316199","question":"How does this work in my investment? Am I getting a share of the company?","author_name":"Anthony Godshalk","votes":1,"created_at":"2025-10-02T18:48:55Z","canonical_url":"https://wefunder.com/vade.nutrition#question-316199","answers":[{"id":316203,"entity_id":"wefunder:comment:316203","answer":"Hi Anthony. Great question! Yes, your investment will turn into future equity shares of VADE Nutrition. The larger your investment is, the more future shares you’ll receive. We also have an early-bird discount for the first commitments, which improves your effective entry price so that you’ll receive more shares for the same size of investment. Please let us know any additional questions you have. We would love to have you on Team VADE!","author_name":"Joe Johnson","votes":1,"created_at":"2025-10-02T19:22:34Z"}]}],"faq":[{"question":"How does this work in my investment? Am I getting a share of the company?","answer":"Hi Anthony. Great question! Yes, your investment will turn into future equity shares of VADE Nutrition. The larger your investment is, the more future shares you’ll receive. We also have an early-bird discount for the first commitments, which improves your effective entry price so that you’ll receive more shares for the same size of investment. Please let us know any additional questions you have. We would love to have you on Team VADE!"}]}}}