# Uptown Network

Bring-Your-Own-Menu (BYOM™): Accelerating Restaurant Revenue Recovery

## Elevator pitch
We are a Software as a Service (SaaS) company providing patent protected solutions to restaurants, cruise lines and casinos. Our digital menus on phones and tablets, combined with virtual gift cards drive revenue, reduce operational costs and provide an advantage to our customers on social media.

- Canonical URL: https://wefunder.com/uptown.network
- Entity ID: wefunder:company:77627
- Last updated: 2026-06-11T05:00:25Z
- Generated at: 2026-06-11T20:53:45Z

## Quick facts
- Over 6,000,000 users saving 48M+ paper menus since May launch, eliminating ≈ $19M in printing costs.
- Clients incl. Hilton®, Marriott, Hershey Entertainment, Hard Rock, & more.
- Rare opportunity: Wefunder investors get the same terms via which accredited investors have already invested over $1M.
- Proven startup entrepreneurs with exits to companies such as IBM, Computer Associates, IPO (NASDAQ: NTRT).
- 28% Growth in MRR while serving an industry highly impacted by the pandemic.
- As seen on Bloomberg, CNBC, and Yahoo!
- AR Gifting of food & beverage turns menus from expense items into profit generators (Uptown Gifts, Dec. 2020).
- Social share feature - Menus viewed in all 50 states and 70+ countries, embeds menus into websites and social channels.

## Active fundraises
- wefunder:fundraise:41923: 4(a)(6) successful (USD)
- wefunder:fundraise:45231: 4(a)(6) successful (USD)

## Story
At Uptown, we consider the entire food and beverage industry our family, and we’ve identified several ways in which we can help restaurants not only recover, but thrive. Using our patented, proprietary menu platform, we turn menus from unsanitary, unsustainable expenses, to clean, environmentally friendly, revenue-generating marvels that unite your brand, social media strategy, loyalty program, and moreThe restaurant industry is suffering, with over half a million restaurants in economic free-fall. We’ve identified several pain points and have built Uptown around not only resolving these, but turning them into revenue-generating prospects to help restaurants not only survive this pandemic—but thriveIn a rare move, we decided to offer our Wefunder investors the same valuation terms via which accredited investors have invested $1,000,000+. We’re also offering a 50% warrant coverage—meaning that if the company is acquired or raises a round at a higher price, investors in this round have the right to invest 50% of their original investment at this lower valuation. Our key investor perks include:We’ve already established incredible traction, with our number of live locations and worldwide users increasing exponentially, and our Monthly Recurring Revenue has grown by an astonishing 28%. *Numbers as of July 2021.We’re only as good as the company we keep. Well, our crowd speaks for itself: from the world’s largest hotel chains to the most intimate of wine bars—it’s clear our services have the potential to benefit any food or beverage business of any size, anywhere in the world.View our latest case study with Titan Hospitality Group here.Multiple patents and trademarks highlight the unique potential of our innovative platform and its unique role in this fast-growing market.Our secured patents include: #10,127,585: "Interactive method and system for ordering and marketing wine and other products."#10,515,397: "System and method for facilitating virtual gift giving."Uptown is so much more than a digital menu company. We’re a leader in the virtualization of hospitality. Our digital menus lay the foundation, but add-ons like virtual meal gifting, iPad menus, electronic hotel check-ins, and virtual wine lockers make the Uptown experience unique and unforgettable.In the face of the economic slowdown, we’ve successfully pivoted our product and customer base, increased revenue, and reduced operating expenses...all without sacrificing quality or innovation. With new services, market segments, and global expansion, our post-pandemic pipeline shows massive potentialPaper menus are unsustainable. They require intense resources to produce, only to end up in landfills as restaurants update their menu. To date, we’ve saved more than 30 million paper menus from landfills, and we estimate that we can save a billion by 2023Combining extensive knowledge of the industry with savvy business development expertise, our software entrepreneurs boast successful exits with IBM and more. From our team of talented coders to established relationships with major brands—we have what it takes to help this entire industry thrive.Uptown is creating major buzz in the media and across social channels: we’ve been featured in Yahoo!, Bloomberg, CNBC, and many, many more, and our growing social media presence adds key reach to our marketing arsenal.We’ve identified a million restaurants in the US alone, that could benefit from Uptown. Our gift card TAM is $160 million, and our BYOM™ Hotels TAM is $378 million. These numbers will increase explosively as the pandemic recedes and travel and dining resumes—with an unprecedented customer appetiteOur growth has accelerated so rapidly that we’re already looking ahead to the possibility of an IPO or acquisition. In either of these eventualities, our pre-IPO investors will see the largest ROI.

## FAQ
1. **Hey! How do you justify $21.3M valuation on annual revenue of $1M. Need to see future revenue forecast numbers before considering an investment. Current valuation appears VERY lofty to me. TY!**
   - Thanks, Stephen. I appreciate your question. Valuations can be subjective, especially with early stage companies. Several companies on Wefunder have multi-million dollar valuations with little or no revenue. The nice thing about this round in Uptown Network is that we are offering the same terms that accredited investors have already invested over $1 million in. That gives some sense that other very experienced investors agree with the valuation. Also, this is a preferred security with 50% wa...
2. **Hi guys, congratulations on your success to this point! It seems like you have some great technology! My question is about the timeline in your presentation materials, you have an item called "Darden Integration" placed sometime between 2015 - 2017. What does this mean? How ma...**
   - Thanks, Mike. We have a great relationship with Darden. They are a great company.  The integration is to help our systems talk with theirs. Being in 2 of 8 Darden brands should be considered a great thing as it validates our technology. Our competitors are in 0 of 8 brands. Another positive is the longevity of the relationship. I think it shows the mutual value that both companies appreciate. We are in several large brands and have positive conversations about the fut...
3. **What do you anticipate your 2021 and 2022 revenue to be?**
   - Hi Adam, Thank you for your question. As you can see from some of our other answers we try to not make forward leading statements. However, I can give you reasons that the future is bright at Uptown Network. We closed over 100 new restaurants during the pandemic, so we have had healthy revenue growth. Also, many restaurants have made the decision not to go back to paper menus and our pipeline is strong. We also just closed the first location in a major hotel brand which we hope to be able to ...
4. **Obvious benefits of digitization / environmental attributes apart, I am intrigued by possibilities such as offering 3D visualization, adding detailed information (chef's vision, ingredients, allergens, customization options), and the ability for customers to indicate their pre...**
   - Hi Subramanian, Those are great comments! Uptown Network's solutions have many of the features you mentioned. You can see an example of the 3D visualization in this video: https://www.youtube.com/watch?v=Agqie9RzjNY&t=1s

## Team
- Jack Serfass (CEO / Co-founder at Uptown Network)
- Nadine Serfass (EVP / Co-founder at Uptown Network)
- Phil Turner (VP / Co-founder at Uptown Network)
- Bob Reeves (Fractional CFO for Uptown through AcuityCFO )
- Celeste Polin (Investor Communications)

## Recent posts
- Uptown Network's 2023 End-of-Year Update (2023-11-06T19:48:39Z)
- Uptown Network 2023 Update (2023-06-28T20:07:46Z)
- One Week Remaining! (2021-11-11T17:08:34Z)
- Campaign Closes In Two Weeks (2021-11-04T16:12:49Z)
- Uptown Network Third Quarter Update (2021-10-12T16:44:27Z)
- New Restaurant Sustainability Video (2021-09-20T17:06:53Z)
- New Titan Hospitality Group Case Study (2021-09-17T17:00:53Z)
- Over $300K Raised! (2021-09-16T18:00:50Z)
- Uptown Network Investor Webinar Recording Now Available (2021-07-30T22:29:57Z)
- Today @ 2pm ET: Live Investor Webinar (2021-07-30T14:51:11Z)
- REMINDER: Live Investor Webinar Friday @ 2pm ET (2021-07-28T19:49:45Z)
- ICYMI: Instagram Live With Wefunder (2021-07-23T19:11:48Z)
- Special Announcement: Instagram Live Today @ 3pm ET (2021-07-22T15:45:28Z)
- Join Us Live: Friday, July 30th @ 2pm ET (2021-07-21T20:26:02Z)
- Uptown Network Featured On Technori (2021-07-14T19:51:29Z)

## Q&A
- Q: With the Regulation of  Crowdfunding deals the amount we can invest per year across this platform will hit the limit, so We were wondering if you have provisions to accept alternative outright financing. With that, we can cover over 60% of your target raise. Kindly reach out to me at HornbeckInvestment@protonmail.com so we discuss further.
- Q: Obvious benefits of digitization / environmental attributes apart, I am intrigued by possibilities such as offering 3D visualization, adding detailed information (chef's vision, ingredients, allergens, customization options), and the ability for customers to indicate their preferences and their feedback. Would love to hear back if these are already available, or in the works.
  - A: Hi Subramanian, Those are great comments! Uptown Network's solutions have many of the features you mentioned. You can see an example of the 3D visualization in this video: https://www.youtube.com/watch?v=Agqie9RzjNY&t=1s
- Q: Hi guys, congratulations on your success to this point! It seems like you have some great technology! My question is about the timeline in your presentation materials, you have an item called "Darden Integration" placed sometime between 2015 - 2017. What does this mean? How many of Darden's restaurants are you in, and what is your growth potential there? Of Darden's restaurant brands, your customer logo montage includes the Capital Grille and Seasons 52; are you trying to get into their other restaurants? How should investors think about the fact that you've done business with Darden for about five years (since "Darden Integration") but have been limited to a small minority of their restaurants (2 of 8 brands)?
  - A: Thanks, Mike. We have a great relationship with Darden. They are a great company.  The integration is to help our systems talk with theirs. Being in 2 of 8 Darden brands should be considered a great thing as it validates our technology. Our competitors are in 0 of 8 brands. Another positive is the longevity of the relationship. I think it shows the mutual value that both companies appreciate. We are in several large brands and have positive conversations about the future with all of them. As you know, large companies take more time to develop. Coming out of the pandemic we are seeing many of these companies want to re-engage on new projects. The pandemic has definitely focused the industry’s attention on the importance of technology.
- Q: Hey! How do you justify $21.3M valuation on annual revenue of $1M. Need to see future revenue forecast numbers before considering an investment. Current valuation appears VERY lofty to me. TY!
  - A: Thanks, Stephen. I appreciate your question. Valuations can be subjective, especially with early stage companies. Several companies on Wefunder have multi-million dollar valuations with little or no revenue. The nice thing about this round in Uptown Network is that we are offering the same terms that accredited investors have already invested over $1 million in. That gives some sense that other very experienced investors agree with the valuation. Also, this is a preferred security with 50% warrant coverage. This means that for every $100 invested they get $50 in warrant coverage. Warrant coverage allows an investor to wait to ensure that the warrant is worth more than the purchase price before they exercise it. This effectively gives upside potential without having to pay for it. In addition to the revenue, Uptown Network also has 2 patents (links to them at USPTO are listed on this site). Many people also value the quality of our customer list. We have master agreements with several large brands. We have a recurring revenue model which many people like. Lastly, we are in a hot space that is poised to come back very strong post-pandemic. Here is a link to a Forbes article that discusses the rapid growth of Toast’s valuation as an example of what is going on in this space: https://www.forbes.com/sites/petercohan/2021/02/22/after-50-april-staff-cut-toast-aiming-for-20b-ipo/?sh=30d2fc1bb318
- Q: Ok, obvious question. Is Uptown Network still a functioning entity in 2026? No updates since 2023. What gives?
- Q: What do you anticipate your 2021 and 2022 revenue to be?
  - A: Hi Adam, Thank you for your question. As you can see from some of our other answers we try to not make forward leading statements. However, I can give you reasons that the future is bright at Uptown Network. We closed over 100 new restaurants during the pandemic, so we have had healthy revenue growth. Also, many restaurants have made the decision not to go back to paper menus and our pipeline is strong. We also just closed the first location in a major hotel brand which we hope to be able to announce this quarter. We are excited to add AR virtual gifting to our menu offerings in Q4. We plan to go live soon at the Waldorf Astoria in Orlando. The pandemic delayed the original launch of virtual gifting so we are really excited to be able to launch this right before the holiday season. This new ability will turn menus from a cost center to a profit center by adding a completely new revenue stream right when restaurants need it most. Instead of giving someone an old plastic gift card, Uptown Gifts takes any item on the menu and turns it into a personalized, interactive gift experience and brings a restaurant brand to life beyond the four walls of the restaurant. With all of the supply chain issues expected this holiday season, Uptown Gifts can be given in real-time. The revenue breakdown is that the restaurant keeps 85% of the transaction and Uptown gets 15%. This is great for the restaurant as they only need to pay the transaction fee on the amount of the gift. For example, someone may gift a $50 steak, but when that person comes in, their tab could be $200 or $300 dollars. The restaurant only pays the transaction fee on $50. It’s truly a new way to help our favorite restaurants recover. A video of Uptown Gifts can be viewed here: https://youtu.be/Agqie9RzjNY Between healthy demand for digital menus and the addition of the Uptown Gifts revenue stream we are bullish on 2021 and 2022. I hope that this helps answer your question. Best regards, Celeste