Here is our latest monthly update:

1. PROCESSING VOLUME

We have processed ~$1.95M in donations across ~11K transactions since our launch last year.

2. MARKETING POSITIONING

As you may recall, we wanted to start a big advertisement push in March. We are delaying the launch as changing our marketing site was much more work than we anticipated. The good news is that while working on the new marketing site, we found a distinct answer to the key question "How are you different from your competitors?" We are the only fundraising solution that focuses on website visitors who do not donate. In comparison, a typical competitor helps with processing donations for those who do donate.

How we do it? Our unique UI elements library is engineered to entice website users to donate and our new A/B testing tool allows organizations to see which element does the better job.

3. KILLER FEATURE —A/B TESTING

As you know, getting large organizations to switch their mission-critical software is not simple. Even with people loving us conceptually, making the switch had friction. It's a major decision often requiring multiple stakeholders in an organization to approve. So we came up with a way to convince the key decision makers with new A/B testing tools that allow organizations to test us against their current system. With just a few clicks they setup A/B testing, let it run for a while and see the progress with real-time reporting showing revenue and engagement differences between their current process and ours.

Similarly, nonprofits can test which elements resulted in more donations. This is something nonprofits have wanted for years — being able to make data-driven decisions instead of "guessing."


4. SAVE THE CHILDREN TRIAL

We are moving along with the STC trial. We are getting setup with their international site to prove we can bump up their revenue.

5. NEW —UNICEF TRIAL

Yes, we met with UNICEF and they'd like to start a trial with us. Offering A/B testing of their current donation system versus ours was our way in!

6. TEAM

Another great developer has joined us. We're now team of 10 FT.

7.  CONFERENCES

We're going to exhibit at 2 key conferences this month. Peter and Sal (who we'd like to bring onboard once funded) are going to have a booth at the Nonprofit Technology Conference in Portland and the International Fundraising Conference in San Antonio. We've come up with a donation process scorecard and will be offering free assessments to educate participants on donation best practices.

8.  NEW UI ELEMENTS AT WORK

A nonprofit working to prevent homelessness has built their new site around our technology. It's designed to take advantage of our elements. You can check it out here: http://pfth.org

As always, appreciate your continued support!

Thanks,

Peter, Yuriy & Anton