We have three exciting items in this update.
First, CNN Business published an article about VirZOOM today that gives the company worldwide visibility with special emphasis on Asia, a key market for VZfit.
Second, Sports International Mavisehir, a high-end health club in Turkey joins the international VZfit customer community. Our energetic and ambitious Life Fitness distributor EKS based in Istanbul was behind the sale. With Life Fitness Netherlands and Barcelona now online, Europe is the next new frontier for VZfit.
Third, a study published by the US National Library of Medicine National Institutes of Health titled Acute Effect of Virtual Reality Exercise Bike Games on College Students' Physiological and Psychological Outcomes concludes: "The commercially available VR-based exercise bike (VirZoom) may be considered an effective, enjoyable, and motivating physical activity tool." Extensive scientific research on the health benefits of VirZOOM is also being conducted by several prestigious universities, including Brunel University London. VZfit customers have long reported health benefits from weight loss to an increased sense of well being. As published scientific research measures, characterizes, and quantifies these benefits, a new range of VZfit applications including rehabilitation will emerge.
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