Neurohacker Collective’s strategy in the nootropics market has been as follows:
1st, we wanted to demonstrate our formulations work. We realized, above all, a product company has to deliver on intended results to last. We achieved this with our original nootropic product simply called Qualia.
With the revenue generated from the sales of our original product, we went back to the lab to formulate a product with a more difficult 2nd goal: we wanted to create a formulation that is easy to use and compliant throughout most of the world. The result was Qualia Mind, a formula our community has found to get similar (and often better) results than original Qualia, but only requires taking the product once a day. In addition, Qualia Mind reduced the ingredient and capsule count, ending many manufacturing headaches we went through with our original product.
Now we are onto our 3rd strategic step: demonstrate that premium nootropics can be within the budget of most consumers.
To that end, we would like to introduce Qualia Focus.
Qualia Focus will have a price-point of 69 dollars a month, or just 59 dollars a month for those electing a monthly subscription. That has brought a Neurohacker nootropic product down to a price of less than 2 dollars a day. Despite a price-point that is less than half of our original product, we believe Qualia Focus will work almost as well for most customers across most aspects of noticeable effect. In short, we’ve reduced only a very small amount of potency, while drastically lowering consumer costs.
A product at this price-point opens the floodgates to wholesale. Grocery stores, pharmacies, and wellness stores are loaded with products in the general price range of Qualia Focus. Having already achieved a strong reputation as the best-in-class nootropic company, many brick and mortar stores have already expressed interest in carrying a product from us, now that we have an product within the budget of their customers.
Qualia Mind will continue to be our flagship product; it is our high-end option for devoted biohackers looking for maximum effects. But we’re thrilled that we’ve created a product for the rest of society- everyday consumers wanting an affordable way to bring their mental performance to new heights, at a cost that is within the ballpark of health supplements addressing other aspects of physiology.
Our belief, is that Qualia Focus will be a product that advances the normalization of nootropics into the mainstream, as familiar shelves begin carrying a product which offers big improvements compared to overloading on coffee or energy drinks.
Qualia Focus is scheduled to debut in September. If the influx of new customers is anywhere near what we anticipate, this will be a game-changer in revenue, notoriety, and reach.
Thank you for providing the investments that have enabled our nootropics to reach the end goal we’ve wanted all along; the ability to bring life changing improvements to individual mental and emotional capacity to people in all walks of life.
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