Venture News

Netflix of fitnes...?

Published on Aug 7, 2018

The founder of Peloton had a hard time raising VC-and now his company's worth $4.1B   "It's been hard; there are so few investors who can get their brain around how unique what we are doing is," Foley said. "It's been a head scratcher as to why they haven't been rushing to put capital into the category."

Peloton, the company that sells $2,000 internet-connected exercise bikes to consumers, has raised $550 million in venture capital funding at a $4.1 billion valuation, with plans to sell its bikes overseas. The company, founded in 2012, was made famous by its at-home exercise bikes that stream subscription-based fitness content live to users.