Press Release issued Aug 3, 2018: Heleum LLC was created by brothers Pace & Taylor Ellsworth and their colleague Dan Pratt. The team brainstormed and came up with the investment automation concept for their first app, Heleum, in November 2015: a mesh network of currency values that would reduce the risk of trading while increasing the reward, compared to the inverse risk/reward inherent to the world's prevailing binary paradigm.