Prospects all tune out a few slides into a presentation. The arc of any story, particularly a sales pitch, is super important. The proverbial headline is 80% of the battle. 

I loved this article. It's the perfect synopsis of hook, narrative, and close for any pitch. Check it out!

https://medium.com/the-mission/the-greatest-sales-deck-ive-ever-seen-4f4ef3391ba0#.tcofv1z6d