Hello investors! I am excited to share with you about the first of many updates to come. You are what has made this possible.
As I said on the fundraising page, the goal is to use these funds to optimize our web platform and to execute on a digital marketing strategy. As we were exploring the data, we came across some very insightful statistics:
1. According to Facebook Pixel data, 87% of donations are processed through the desktop even though 62% of traffic comes from the mobile site.
2. According to Google Analytics data, the average session on the desktop is 4m44s while the average mobile session was just 59s.
3. According to both Facebook and Google analytics, the average desktop user visits about 3x more pages per visit than the average mobile user.
In response to this and other data, we have decided to invest the first bit of funding into mobile website optimization. Here is a video explaining the low-cost, but high-impact adjustments we have made so far: Watch video .
I am grateful for this opportunity to grow DonorSee and our mission alongside you all. Your investment and confidence in what we're doing has been *unbelievably* encouraging. Thank you all, so much.
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