In coordination with Southern Glazer's Wine and Spirits of Nevada, and our on the ground in Las Vegas spirit industry consultant, Stephanie Scott, we've begun execution of a strategic roll out plan in the critical Las Vegas market.   

The plan starts with the goal of "putting liquid to lips" - introducing as many people as we can, as quickly as we can, to James FC Hyde Sorgho Whiskey - by rolling out to three strategic on premise accounts: 1) A super high profile location inside the Wynn Las Vegas - a Michael Morton concept, La Cave; 2) Las Vegas's finest craft cocktail bar - Oak & Ivy; and 3) the world’s largest Race & Sports Book - The Westgate Las Vegas Resort & Casino.

Wynn Las Vegas is one of a string of luxurious resorts and casinos built by Steve Wynn.  Wynn has been the highest profile luxury developer of resorts and casinos in Las Vegas for nearly three decades starting in 1989 when he built The Mirage.  La Cave is one of three high profile Las Vegas restaurants operated by the Morton Group.   Entre into La Cave affords us the opportunity to gain immediate exposure for our "whiskey like no other" to a highly desirable clientele and an opportunity to potentially enter Morton Group's other restaurants.

Oak & Ivy is high end cocktail bar located in Las Vegas's "Downtown Container Park" which specializes in whiskey cocktails.  We believe it's a great opportunity for James FC Hyde Sorgho Whiskey to gain introduction to a whole new population of super premium craft whiskey drinkers.

Westgate Las Vegas Resort & Casino is "home to the world's largest Race & Sports Book".  We're optimistic sports and racing wagerer's will take kindly to our whiskey made from 100% American grown sorghum, possessing an uncanny smoothness, paired with a unique and pleasing set of flavor and aroma notes.

As our on premise accounts introduce more and more consumers to James FC Hyde Sorgho Whiskey in cocktail form, the plan anticipates the experience will increase demand for bottle sales.  Expect us to follow up with sales to off premise accounts (liquor stores).