We're thrilled to announce the highest case volume we've ever achieved in Q1 2018.  At 129 cases vs zero in Q1 2017.

While we've been cautioning investors and potential investors about the potentially distorting effect of us reporting shipments to distributors - especially true when we're working with a limited number of distributors. That's because shipments to distributors are very uneven stocking orders.  So one month a distributor might order 30 cases and then go two or three months in a row selling off that inventory to bars, restaurants and liquor stores - who in turn sell it to final demand consumers - before placing another order.

While 129 cases in 2018 vs zero in 2017 is an example of an uneven distortion, two things are indisputably true.  1) 129 is the highest case volume we've ever achieved; and 2) it occurred in a historically slow quarter for us (30 cases in 2016; zero in 2017; yet now 129).

Two things have changed since July 2017, when we launched our first crowdfunding campaign at Wefunder, which have convinced us that reporting this data now adds more transparency than potential confusion: 1)  we've added two distributors who are contributing meaningful growth volume and are naturally smoothing out our actual order flow; and 2) we've developed a statistical measure (rolling twelve month total) that adds an additional layer of "smoothing" to the irregular order patterns from distributors (see chart above).

Our mission is clear, drive exponential (aka "hockey stick") sales growth; by growing the number of distributors distributing James FC Hyde Sorgho Whiskey; helping distributors grow the number of liquor stores, bars and restaurants that are offering it; and lastly to grow brand recognition and final demand among consumers.  If we can continue to achieve those things, the "hockey stick" will take care of itself.

Thanks for your continued support, both financial and with your enthusiasm and advocacy for America's "whiskey like no other".

On last thing - there are only 16 days - and $97K of headroom, remaining in our Startengine campaign.  Potential investors - your running out of time to get on board.  Existing investors, you're approaching "last call" should you want to add to your position.